Overview of AWR Cloud platform
RANK TRACKING MADE EASY
Advanced Web Ranking (Cloud) is a service for small and mid-size companies and bloggers requiring a toolkit of basic SEO instruments for analytics and SEO monitoring. The interface is easy to comprehend and self-explanatory so much appreciated by the newbies. New users are able to test the service functionality of any subscription plan free of charge for 30 days.
Main Features
There is a separate module names Links in the service. It imports data from the connected Google Analytics account. But the service does not deliver all the analysis metrics on the scale required by the SEO experts.
Keywords Reseach
If you already have a list of the keywords to work with, just copy and paste the list while creating a project. But the service is able to assist with the semantic core if it is not yet available. You will be able to analyse your competitors to better understand the competition environment and extend your semantic core if needed.
The platform can track keyword positions in such search engines as Google, Google Mibile, Yahoo and Bing. The user may separately track YouYube videos positions. The keywords may be grouped to ease working with them.

Social
One of the most advanced SMM tool among the services reviewed at http://top10seosoftware.com One may add up to 5 accounts in the social networks and track their standiness. Regular reports help to understand if your efforts are contributing or need strategy changes.
Reporting tool
The service allows reporting in html, pdf, csv, xls formats. In pdf format one may choose between portrait or landscape position report.
While the report is being created the user may choose what information will be added and what search engines are involved. Reporting settings allow selecting the reports sending frequency if these are send out automatically.

Summary
Advanced Web Ranking is not a completely unique service for advanced users SEO experts. But it is a perfect fit for newbies allowing major tools with user-friendly interface. The service offers video-manuals describing in details its major opportunities and features.