Overview of Traffic Travis platform

Improve your website's search engine rankings

Rating
4/5
Rank
63/100

Traffic Travis is a program with basic SEO toolkit. It works with Windows with no native support for OSX. It will work well for small organizations, bloggers, marketers and other entry-level SEO software users. Traffic Travis helps to manage the SEO process at its early stages: the software analyses and displays useful info about a website and helps to analyse competitors.

Software download only requires that you enter your Name and E-mail. Registration number will be e-mailed to you required for the program to be activated. Once the free version of the program is activated you may use it for as long as you wish. Of course, there are limitations in the free version of the software:

To have access to all the features of the program one needs to upgrade to the Pro-version for only non-recurrent $97

Main Features

Keyword Research
Website SEO-audit
Technical website audit
Link Analysis
Positions checking
Search for autrhority sites for backlinks placement
PPC-analysis (AdSense Finder, Adwords Competition)

Work guidelines

When a new project is created the user needs to enter the target keywords, select the desired search engines (Bing, Google, Yahoo + regions), and YouTube videos tracking if needed. At this stage Google Analytics account may be connected and other settings made (for example, auto-reports sent to an e-mail).

Dashboard displays major website info gathered, after the primary project information is filled in. The data may be edited and the results may be exported in PDF and HTML formats. The basic info shows the number of the indexed page, the number of the search queries ranking top-5 and top-10. Listed are the major backlinks.

In order the keywords are gathered automatically, one needs to connect to the corresponding Google Adwords account via Traffic Travis, so that the program could import the data. This info is of critical importance for creating the semantic core and keyword suggestion ideas, Traffic Travis has no other means of deeper analysis of the keywords that many other services can allow.

Backlinks analysis

Besides the feature of keyword analysis from Google Adwords, Traffic Travis offers the Link Analysis tool. The software delivers Page Authority, Alexa Traffic Rank of the pages’ domain, as well as the link anchor text data if available.

The program is able to suggest websites that are relevant to the theme of your website so that the user could access more backlinks ideas. The user may filter the links to select only those that work best for him or her.

All the manipulations in the Link Analysis section may be carried out both for the own website and for the competitors’ website.
The program also offers a tool for a PPC campaign check and analysis.

Summary

Traffic Travis is an offline / online program with a basic set of features and self-explanatory UI that is easy to comprehend and utilize by the specialist of any experience. Every section comes with a tutorial video triggered automatically: the video tutorial may be turned off or on in Help > Video Tutorials.
Till very recently the program have had poor feedbacks as it was unable to check rankings. So in case an SEO expert only needs basic features, the program may be a great cost-effective solution.