10 Best MarketMuse Alternatives: In-depth Analysis of Competitor Tools and Features

Choosing the perfect content optimization tool can seem like a challenge due to the numerous MarketMuse alternatives out there. Unique features and pricing are making the choice appear complicated – each alternative brings something new to add. Only knowing your business needs, budget, and content marketing aims can make this process easier. 

Through this guide, we’ll share our findings on the crucial criteria we used to select the top MarketMuse alternatives. Feel free to use them to choose the best MarketMuse competitor that matches your business needs.

Key Factors for MarketMuse Alternatives Selection

When choosing the best MarketMuse alternatives, we focused on several key points. The most effective alternative should provide clear and precise tactics for improving content, just like MarketMuse, or even better. We’d also pick a service that is simple to use for everyone, regardless of their skill level. Finally, considering the price and value for money is another crucial factor when selecting an alternative to MarketMuse.

List of Top Tools

  1. SE Ranking: A comprehensive suite of SEO tools that we’ve selected for its ability to deliver top-notch content marketing solutions. 
  2. Clearscope: Picked for its usage of real-time data to optimize content effectiveness. 
  3. Scalenut: This tool is chosen for its affordability while providing quality content creation and optimization services.
  4. Content Harmony: A recommended alternative for its integrative approach to content research, strategy planning, and optimization. 
  5. Surfer SEO: Recognized for its detailed content analyzer feature and versatile plans. 
  6. Frase: Selected for its innovative AI assistant feature that creates detailed content briefs.
  7. WriterZen: This tool stands out for its extensive keyword analysis and content mapping features.
  8. Dashword: An excellent choice for its focus on competitor content analysis to improve your content’s success rate.
  9. GrowthBar: Notable for its robust SEO toolkit that boosts your content marketing strategy.
  10. Jasper AI: A worthy contender for its powerful AI-driven content generation capabilities.

Let’s dive deeper into the features, pricing, and verdict for each of these MarketMuse competitors.

🥇SE Ranking

When discovering top MarketMuse alternatives, SE Ranking stands out for its huge range of tools related to content marketing. This platform is a one-stop-shop for everything content-related; perfect for SEO experts, content writers, and strategy planners. This feature-rich platform helps with everything from AI-driven content generation to detailed content optimization. 

Let’s delve a little deeper to see why SE Ranking is the best MarketMuse alternative. 

Features

  • Content Marketing Tool. SE Ranking provides a comprehensive content marketing tool for SEO specialists, writers, and strategists.
  • AI Content Creation. Use AI technology to swiftly develop content topics, outlines, and drafts. This speeds up content production, without losing quality.
  • Content Optimization. Check if your content matches SEO and readability standards against competitors’. This will boost its chances of ranking higher on search engines.
  • Content Quality Check. The platform checks content for grammar, punctuation, and readability to ensure it meets high-quality standards.
  • Content Management Solutions. SE Ranking covers every step of the content development cycle, from creating content briefs to final editing.

Pricing

SE Ranking’s Essential plan costs $44/mo and beyond. Content Marketing Platform starts at $23/mo for 15 articles. This includes using AI for writing, checking for plagiarism, and the Google Docs Add-on. There are also higher-tier plans that give you more articles and features for a reasonable price. 

Verdict

An excellent substitute for MarketMuse is SE Ranking. It offers an extensive array of content marketing solutions, such as simple content management and AI-powered content generation. SE Ranking is a go-to option for companies and content creators since it guarantees the production of high-quality, search engine-friendly material.

🥈Clearscope

Look at Clearscope if you’re looking for a MarketMuse substitute that uses real-time data to increase the effect of your content. We’re a group of independent SEO aficionados who test a lot of products – and we’ve been impressed by Clearscope’s ability to combine data-backed insights with ease of use.

Features

  • Instant Content Enhancement. Clearscope assesses your content with live search results, providing advice to help you meet search intent and topic relevance.
  • AI-driven Content Scoring. Receive a content score that indicates how well your content matches what users are looking for. This score is handy to prioritize optimization steps and monitor growth.
  • Identifying Content Gaps. Clearscope assists you in spotting subtopics and questions users have that your competitors may have omitted. This supports you in producing more thorough and valuable content.
  • Effortless Integrations. Clearscope merges with popular writing platforms like Google Docs, WordPress, and Microsoft Word, enabling you to enhance content within your current process.

Pricing 

Clearscope has three pricing levels, kicking off at $199/mo for unlimited users and projects with a fixed limit on content reports and keyword credits. Larger levels offer additional credits and dedicated account guidance. 

Verdict

Clearscope is a user-friendly alternative to MarketMuse, especially for those desiring a live data-driven method for content enhancement. While MarketMuse presents some advanced features like competitor content analysis and content group capabilities, Clearscope excels in its focus on user-friendliness, easy integrations, and affordable costs for smaller teams. These traits make it special among Clearscope competitors.

🥉Scalenut

If you’re looking for less expensive alternatives to MarketMuse that also emphasize content creation and optimization, you might find Scalenut to be a good fit. It simplifies the entire content process, which could be a timesaver for busy content creators. 

Features

  • AI Content Creation. Scalenut offers AI writing tools including editors and more than 40 content templates to help speed up writing. For example, ‘Cruise Mode’ lets you enter a topic and Scalenut will generate content around it. 
  • SEO Optimization. You get real-time SEO scores with Scalenut and can make your existing content more likely to appear in search results. Scalenut also suggests links to other pages on your site, which helps with your site’s SEO.
  • Content Research. Scalenut’s fact finder can find relevant stats for you, and their ‘topic research’ and ‘keyword planning’ tools make sure your content answers what people are searching for.
  • Brand Voice Consistency. Scalenut’s AI writing tools keep your brand’s voice consistent in all your content.
  • Content Scheduler. Scalenut lets you plan and schedule your content directly on their platform.

Pricing

Scalenut has different pricing plans starting from $39/mo (as of March 2024, they have a 50% off limited time offer.) But they do offer a free trial and free plan. 

Verdict

While MarketMuse might have more advanced features for content analysis, Scalenut also offers brand voice consistency, project management, and a boost to your content creation. Based on customer reviews, Scalenut is helpful for smaller marketing teams and is great for improving content creation efficiency. If affordability and a simplified content creation process are important to you, Scalenut may be worth a try.

Content Harmony

If you’re looking for a MarketMuse alternative that prioritizes an organized method for content research, planning, and enhancement, Content Harmony is worth considering. We like how Content Harmony simplifies the content creation process, offering useful data-backed insights. 

Features

  • Content Workflows. This tool makes your content creation process easier by merging keyword research, content brief creation, and content grading into one workflow.
  • Keyword Research. Study search intent for your keywords, find related topics, and discover the questions users are asking to ensure your content satisfies search intent fully.
  • Content Brief Builder. Generate consistent content briefs that include vital information for writers, like key topics, keywords, and competitor analysis. This saves time and ensures content aligns with your SEO strategy.
  • Content Grader. Evaluate existing or draft content compared to your target topic model and find any missing subtopics or keywords. This boosts your content for better search ranking.
  • Competitor Analysis. Get insights into the structure of competitor content and find opportunities for more comprehensive pieces.
  • Visual Content Analysis. Identify the types of visual content (images and videos) used by top competitors, ensuring your content includes necessary visuals.

Pricing

Content Harmony has tiered pricing plans based on the number of content workflows you need monthly. You can try this MarketMuse alternative with their $10 trial that includes 10 content workflows. Paid plans start at $42/mo for annual subscription and include unlimited users and projects. 

Verdict 

Content Harmony stands out as a user-centered and data-driven MarketMuse alternative, ideal for teams looking for an organized content creation workflow. While MarketMuse could offer more sophisticated features for content cluster building, Content Harmony focuses on thorough keyword research, competitor analysis, and visual content recommendations. 

Surfer SEO

Surfer SEO is a top content analysis pick if you’re after a MarketMuse alternative. This tool excels in breaking down SEO complexities and straightforwardly presenting data. It’s geared towards content creators of any level due to its simplicity and integration with platforms like WordPress and Google Docs. 

Features 

  • Content Editor. Surfer’s editor tool provides quick feedback and advice for content creation, covering areas like keywords, structure, images, and more.
  • Content Score. Surfer provides an SEO score for your content, helping you improve by showing you how it compares to top competitors.
  • Outline Builder. This handy feature creates thorough content plans, including headline suggestions and questions to cover.
  • Keyword Research. Surfer provides keyword suggestions, along with information about search volume and difficulty.
  • Content Audit. The audit should give useful tips and advice for betterment. This may include advice for incorporating suitable keywords, adjusting content size, and speed, or enhancing internal links.
  • Multi-Language Support. Multi-language support sets Surfer apart from MarketMuse, which is ideal for global SEO tasks.

Pricing 

Surfer SEO has a variety of monthly plans ranging from $69/mo to $399/mo, with the total cost depending on the amount of content and your team access needs. All the plans come with a free trial period. 

Verdict 

Surfer SEO stands out as a MarketMuse alternative mainly due to its user-friendly approach and data-driven design. While MarketMuse provides some in-depth features like content mapping and topic exploration, Surfer focuses on making SEO tasks easier and increasing content ranking chances. For a tool that simplifies content optimization, there are no better Surfer SEO alternatives

Frase

Frase is a potent alternative to MarketMuse, boasting a highly intelligent AI writing tool and an effective SEO system. Our SEO team highly favors Frase for its speedy competitor analysis and comprehensive content brief creation. 

Features

  • AI-based Research and Outline. Frase examines top-rated results for your chosen keyword and designs a detailed content framework including key topics, subheadings, and frequently asked queries. It fast-tracks your research while keeping your content aligned with user search intent.
  • Content Improvement. Use Frase’s integrated assistant to enhance existing content or create new pieces, and get immediate feedback on elements like keyword usage, content structure, and readability score.
  • SERP Overview. Draw essential insights about successful competitor content such as word count, domain score, and header structure. This gives you a clearer understanding of what Google considers important for your topic.
  • AI Writing Assistant. This is an additional paid feature that employs Frase’s AI tech to create briefs and full content based on your chosen outline and keywords. 

Pricing

Frase has a free plan with limited features, then tiered paid plans starting from $15/mo to $115/mo (when billed annually). The price varies based on the number of users, allowed search queries per month, and access to special features like the AI Writing Assistant. 

Verdict

Though MarketMuse surpasses Frase in advanced features such as content cluster creation and topic customization, Frase alternatives fail to shine with such profound outline production and AI-powered content creation capabilities. Remember that advanced features like content cluster creation and deep content optimization might be more limited than in MarketMuse.

WriterZen

MarketMuse is a great SEO tool, but it’s not your only choice. For a simpler and more workflow-oriented content creation experience, consider WriterZen. 

Features

  • Topic Discovery. Discover numerous precise topics from a single primary keyword. WriterZen is particularly proficient in content cluster creation, making it a solid alternative to MarketMuse.
  • Keyword Explorer. Utilize Google’s search database for simplified keyword research. Identify potentially lucrative keywords with high rankings and low competition. 
  • Advanced Keyword Clustering. Group up to 20,000 keywords into topics and clusters with ease. Enhance your content strategy with insights on keyword intent, purchasing journey, SERP type, and keyword dynamics. 
  • Content Creation with AI Assistant. WriterZen’s AI writing assistant accelerates content creation. Yet we recommend human editing. The functionality resembles MarketMuse but may not be as advanced.
  • Content Briefs. Based on your selected topic, WriterZen proposes content briefs, ensuring time-saving and comprehensive content. 

Pricing

WriterZen provides a free plan with essential features. The cost of paid plans varies from $19/mo (Cluster Only) to $99/mo (All-In-One), offering different features and allowances. 

Verdict 

While MarketMuse may have more advanced features for intensive content optimization and content cluster creation, WriterZen offers efficient topic discovery. Users appreciate WriterZen for its time-saving research capabilities, detailed content briefs, and capacity to improve content quality. 

Dashword

If you’re an SEO professional in search of a tool that zeroes in on competitor content analysis to elevate content success, Dashword might just be your best bet. 

Features

  • Studying Competitors. Unlike MarketMuse, Dashword focuses on analyzing the content of your rivals. It lets you spot unique points and common queries. You’ll be stepping up your game, crafting Content that outshines others.
  • Building Content Outlines. Dashword quickly whips up comprehensive outlines for your content. It saves you time on research and provides keywords and common questions ensuring you cover all aspects.
  • Polishing Your Content. With Dashword, you get immediate updates on your content’s search engine performance. Keep an eye on your content’s rating, readability, and keyword use in real time to keep it top-notch.
  • Keeping Track of Content Performance. Keep track of how well your content is doing. Dashword identifies weak spots, updates on keyword rank changes, and offers ways to keep your content fresh and competitive.

Pricing

Dashword has a free trial, and the paid plans begin at $99/mo for small teams or individuals. This makes it a cost-effective MarketMuse alternative. 

Verdict

Dashword is a great tool for SEO and content creators that appreciate a data-oriented content creation method. Its easy-to-use design and time efficiency have been received very positively by users, together with its capacity to make high-performing content.

GrowthBar

MarketMuse is a strong SEO resource, however, if you’re looking for a more direct, content-focused perspective, GrowthBar is a worthy alternative. 

Features

  • AI Content Crafting. GrowthBar leverages AI for easy content formation. It inspects top search results and formulates an SEO-friendly brief for your keyword, complete with headings, word counts, internal link proposals, and keyword advice.
  • Rapid Blog Generator. If expanding your content ideas proves difficult, GrowthBar’s Rapid Blog Generator can assist. This feature lets you choose and insert headings, while the AI writes the remainder of the blog post. A time-saver when mass content production is needed.
  • Custom AI Models. For a more bespoke approach, GrowthBar permits you to submit your best-performing content to build a custom AI model. This assures that the AI-produced content aligns with your brand’s unique style and plan.
  • Keyword & Rival Analysis. GrowthBar allows strategic content planning with a variety of keywords, complete with difficulty grades and predicted traffic data. Additionally, the tool lets you delve into your rivals’ keywords, Google Ads, and backlinks, all viewable from straightforward dashboards.

Pricing

GrowthBar offers a free trial and tiered monthly plans starting from $48/mo (currently $36 because of the discount), making it a cheaper option compared to MarketMuse. 

Verdict

GrowthBar is ideal for content creators and SEO professionals seeking an easy-to-use, AI-driven tool. It’s a great MarketMuse alternative, offering content creation, keyword research, and team collaboration features. 

Jasper AI

MarketMuse is a top choice for SEO content, but if you’re after a more AI-friendly experience in content creation, Jasper is a great alternative. 

Features

  • AI-supported content creation. Jasper is great at AI. With a range of templates and tools, it can help with content creation in many formats from blog posts and social media to marketing and scripts.
  • Brand style consistency. Jasper learns from your content so it can mimic your brand style and voice. Give Jasper info about your company, products, audience, and more. This way, the AI can make content that’s true, relevant and matches your brand.
  • SEO Mode. Make your content SEO-friendly with Jasper’s SEO mode. This feature links with tools like Surfer SEO to review competitor content and offer improvements.
  • AI Art Feature. Need visuals? With Jasper’s AI art tool, you can make high-quality pictures in no time and forget about needing other design tools.
  • Multi-Language Support. With support for over 30 languages, Jasper is a great assist in global marketing.

Pricing

Starting at $39/mo per user with a free trial, Jasper’s tiered monthly billing is more budget-friendly.

Verdict

When it comes to AI use, content creation support, maintaining brand voice, team collaboration, and add-ons like SEO mode and AI art generation, Jasper alternatives couldn’t help on the same level. 

Conclusion

Finding the best MarketMuse alternative depends on your specific needs, business goals, and budget. So, it’s crucial to perform an in-depth analysis, and possibly a trial run, before deciding on the most suitable MarketMuse competitor. So, don’t settle for just any tool; pick one that aligns with your content goals and contributes to meeting your business objectives.

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