You might have just launched your first website and need to learn about search engine optimization. Perhaps you are a marketing professional who wants to discover more about optimizing a site for Google and other search engines, or you are an SEO expert who has to keep up with the latest trends.
If you fall into any of the categories above, you should be reading the best SEO blogs. The good news is we browsed the available options and selected the top blogs for any user. Don’t hesitate to keep reading and discover the best online SEO content to read regularly!
List of Top Blogs
First, here’s a quick list of the best SEO blogs currently available:
- SE Ranking Blog. It tops the best SEO blog list because it offers frequent updates and a wide range of articles, from basic guides to case studies.
- Google Search Central Blog. It’s an excellent choice for those who want to keep track of the latest Google Search updates and changes.
- Search Engine Land. This is an all-in-one SEO and digital marketing resource with loads of new content on a daily basis.
- Search Engine Journal. A simple navigation and a user-friendly interface are well-mixed with regular content updates.
- Search Engine Roundtable. It primarily focuses on publishing news related to Google, Bing, and other major search engines.
- Semrush Blog. An excellent choice for beginners and other users looking for actionable insights regarding SEO.
- Yoast Blog. Yoast has a great topic selection, making attractive topics the main advantage of this SEO blog.
- Moz Blog. It has over 5,000 posts in its database, and the content quality is admirable.
- Ahrefs Blog. The blog has a fine selection of authors, including content writers, marketers, and SEO specialists.
- Backlinko Blog. It features comprehensive articles, detailed reviews and tutorials on different SEO-related platforms.
Factors We Considered When Choosing the Top SEO Blogs
You can find many websites creating content intended for individuals and professionals interested in search engine optimization. With so many options available, it’s not easy to find the best blogs for SEO. Here’s how we identified the top picks:
- Content quality and relevance. The first thing you expect from an SEO blog is to offer relevant content that’s thoroughly researched, informative, and educational for the reader. The SEO industry keeps changing, so authors must update the content regularly to keep up with the latest practices and trends.
- Expertise and authority. It’s vital to check who wrote the articles you read. For SEO articles, experts who are credible names with a proven track record in the industry are those to be trusted since their knowledge and experience are more likely to ensure you receive detailed and useful information.
- Practical tips and strategies. Information and theoretical knowledge are good, but it’s better to have actionable tips and strategies you can actually apply to your sites. That’s why the best SEO blogs are filled with usable tips for each user level.
- Diversity of topics. A comprehensive SEO blog should cover various topics relevant to the industry. Those include technical, off-page and on-page SEO, articles focused on local search engine optimization, and texts discussing algorithm changes in Google and other search engines.
- Design and usability. User interface and experience are vital for any site, and SEO blogs aren’t an exception. Navigating around the categories should be easy, page loading speed should be minimal, and the blog should be mobile-friendly.
1. SE Ranking Blog
SE Ranking is among the most popular SEO platforms for beginners and advanced users. It covers all crucial areas, starting from keyword research and website audit to rank tracking and backlink checking. With over 800,000 users from more than 150 countries, it’s clear why SE Ranking is a credible name in the SEO industry.
Blog articles are divided into eight different categories, ranging from link building and technical SEO to Google SERP and content creation. Blog design is intuitive, and it’s easy to find your way around. You can see popular articles on the blog homepage, browse the latest articles or access specific categories. In the right section, there’s a list of recommended guides and top reads. You can also check tags or search articles by entering the desired keyword.
Page loading speed is impressive, and SE Ranking Blog features a responsive design, so you can read it on desktop and mobile devices. All articles are written by professionals, but in a way that any reader understands the content, making this one of the best blogs for SEO for all visitor levels. Industry experts from the SE Ranking team review all articles, which ensures the relevance and accuracy of the information provided.
SE Ranking blog has a great “Case Studies” category. In it, you can read about specific situations encountered by SEO agencies, marketing start-ups, and other professionals. These articles talk about how those entities achieved goals, with a detailed explanation of the entire process. You can find many actionable tips in this and articles in other categories in the blog. You can subscribe to the blog for free and receive updates about new content.
SE Ranking has one of the best blog sites for SEO you can find. Beginners can read comprehensive basic guides, case studies provide insights on what you can do in specific situations, and blog content is filled with actionable tips you can use to boost your website SEO. Combined with regular updates and frequent new posts, all this makes the SE Ranking blog absolutely worth your while.
2. Google Search Central Blog
Search Central blog is part of the Google for Developers platform. Being a tech giant for decades, the company belongs at the top of the most credible names in the industry. The authors for this blog are those who work on Google Search, making this a crucial resource for web professionals who want to learn more and follow trends regarding this platform.
The update frequency isn’t the most impressive since you can read approximately three to seven new posts monthly. While there aren’t categories, you can check the recent blog posts or browse the archive by month, year, or author. Google Search Central doesn’t feature the most modern design, but it’s simple enough for everyone to find their way around.
Most posts in the blog focus on updates related to Google Search, such as announcing new features and discussing algorithm changes. Reading about the latest adjustments will help adjust your current strategies, making the insights published in this blog viable tips to improve your SEO efforts. You can also subscribe to the RSS feed and find links to the podcast to get even more valuable info.
Google Search Central blog is the best SEO blog for industry professionals and those who want to follow the latest changes in Google Search features and updates. You won’t find SEO basics here, so this blog isn’t the best choice for beginners.
3. Search Engine Land
Chris Sherman and Danny Sullivan are experienced search industry professionals who launched the Search Engine Land in 2006. It’s an entire website that focuses on various digital marketing areas. SEO takes an entire subcategory with eight separate topics, such as technical, local, enterprise, and international search engine optimization. You’ll also find Google algorithm updates and a basic guide on what SEO is.
You’ll find multiple posts published daily, so regular visiting is recommended. A wide range of authors prepare the content, and you’ll even encounter texts published by SE Ranking and other reputable SEO platforms. You’ll also come across separate topics focused on pay-per-click campaigns, social media, and other networks and search engines.
Search Engine Land offers a list of webinars worth considering, as well as intelligence reports that help identify and apply the right marketing solutions. The design might seem a bit simplistic, but it’s easy to navigate. The pages are responsive and open fast, while the mobile-friendly layout ensures the website adapts to the device you are using.
Search Engine Land deserves its spot in the top 10 SEO blogs for both the quality and quantity of articles. You’ll find loads of new content daily, and the articles published cover different aspects of SEO and digital marketing.
4. Search Engine Journal
Search Engine Journal started as a personal blog in 2003. Two decades later, it’s one of the top SEO blogs with over 1.5 million visitors monthly. Alpha Brand Media is the blog’s owner, and the author team consists of marketers, SEO experts, and content writers.
The main sections include SEO, Paid Media, Content, Social, and Digital Marketing. The homepage shows the latest and most popular posts from the entire site or only specific categories. Search Engine Journal reminds us of a news website with its design, and that fits because it’s highly informative.
Each section on the SEJ has a news subcategory, and the SEO one includes the latest news regarding Google and other search engines. There’s a column called Ask an SEO, where you can send questions, and the writers pick the top of them to answer in an article published on the site. You can also browse subtopics, such as international or local SEO, link building, or even web developer SEO.
Search Engine Journal published digital marketing e-books, but it’s necessary to provide personal or company details to download them. You can also join the SEJ Show and listen to podcasts or attend webinars organized by the team.
Search Engine Journal found its place on the list of the best SEO blogs because of the frequency of adding new content and comprehensive coverage of different digital marketing topics. The website is easy to navigate, and the articles are well-structured and interesting to read.
5. Search Engine Roundtable
The first thing you notice when you visit the Search Engine Roundtable is a bit outdated design. It seems the creators wanted to keep things simple, but competing for the best blog for SEO also requires a modern and intuitive design. Fortunately, at least it’s easy to navigate around the SE Roundtable, although it will take a while to understand their category structure.
The blog focuses on browsing Search Engine Marketing (SEM) forums and singling out the most interesting and valuable topics for the reader. Authors can expand the topics and even come up with their own ideas as long as they meet the submission criteria. Many articles contain practical tips and strategies to use for your specific SEO goals.
Search Engine Roundtable focuses on search engines like Google, Yahoo, and Bing. You can read about the specifics of SEO for these networks, their ad services and much more. The SEO category covers everything from sitemaps and spiders to keyword research and link building. Although the overall publishing frequency is great, and there are dozens of new articles weekly, the SEO category isn’t so active. During some months, you can read up to ten new posts, but in others, there’s only one fresh release.
Search Engine Roundtable is among the top SEO blogs for professionals who don’t want to miss important news related to major search engines, such as Google and Bing. The website even has a customized search engine that focuses on browsing relevant Search Engine Roundtable content that’s based on forum discussions. However, SE Roundtable might not be the best choice for beginners since the content is more tailored to industry pros.
6. Semrush Blog
Semrush is an SEO tool whose history goes back to 2008. It offers over 55 tools and reporting features that cover everything from keyword research and technical SEO to competitor analysis and social media management. Semrush also has one of the best SEO blogs you can find online.
The blog features seven main categories, ranging from basic and advanced SEO to news and Semrush-related articles. Blog homepage design is simple, and you can find the list of the latest and recommended articles. Page loading times are short, and the mobile-friendly design ensures you can read the blog on the go.
Some texts are written by the Semrush team, and others by specific authors who are either industry pros or specialized content writers. Beginners will appreciate basic topics like “What Is SEO.” They are great for learning about the essentials like keyword research and organic traffic.
The Advanced SEO section discusses reporting and analysis, mobile and local SEO, as well as using optimization for different industries. You can find actionable insights and tips on how to boost your online presence in various niches.
Although the content is written by pros, the articles are well-structured and fun to read for all user levels. The frequency of posting is admirable, and that’s also what puts Semrush among the top SEO blogs out there.
Semrush blog might be the best blog for SEO beginners and enthusiasts who plan to dedicate time and effort to learning more about search engine optimization. The articles are comprehensive and cover the topic to the smallest detail, and the updating frequency is impressive.
7. Yoast Blog
Yoast started as a specialized plugin for WordPress, but it also developed a Shopify version in the meantime. Considering that Yoast focuses on boosting the website’s SEO, it’s only natural that the platform comes with one of the best SEO blog options you have available.
You can enter the blog from the Yoast website, and the site’s main menu also includes the blog’s subcategories. Those are content and technical SEO, product news, and updates about WordPress and Yoast development. The blog also uses tags and offers a few shortcuts, such as those to SEO guides and basics. Although page loading is fast, we can’t help but feel that better categorization would also simplify finding the desired articles.
Yoast blog published a few posts per week, and the topic selection is great. Many texts are filled with actionable tips and strategies, and the guides are surprisingly comprehensive. The articles are well-structured, with subheadings that make it easy to navigate to the desired section. All authors are part of the Yoast team, and they are knowledgeable and experienced professionals.
Yoast is one of the best SEO blogs that solely focuses on this topic. It doesn’t have the most impressive update frequency, but the Yoast blog is great for beginners and professionals since the authors pick attractive topics and write detailed guides and actionable tips.
8. Moz Blog
Moz is another SEO platform that has a huge history, considering it entered the industry in 2004. The blog offers almost daily updates written by many different authors. Although anyone from the Moz Community can contribute, all posts must adhere to strict standards and offer value to readers.
If we consider the simplicity of using the site, Moz might be the best blog for SEO out there. The blog homepage lists the latest posts, along with their author name and relevant categories. The drop-down menu allows you to pick a particular category, and you’ll find over 30 different options. These include anything from SEO copywriting and competitive research to online advertising and CRO – conversion rate optimization.
The content is relevant and detailed, covering each topic comprehensively. You’ll find actionable tips and insights throughout the Moz blog. Each user level can learn something new, read expert opinions, and discover fresh approaches to boosting their website’s SEO.
Moz has been among the best SEO blogs ever since its launch in 2004. Today, it has over 5,000 posts throughout 30+ categories. Combined with regular updates and excellent writing quality, it certainly makes this platform worth visiting.
9. Ahrefs Blog
Ahrefs is the proud owner of the most active web crawler in the industry. Although the blog is a bit behind, it still has frequent updates. It depends on the week, but you usually find anywhere from two to six new posts.
The entire Ahrefs team contributes to the platform’s log. You can find posts created by content experts but also marketing educators, senior SEO specialists, and other staff members. The author selection is among the things that make Ahrefs worth considering as the best blog for SEO.
Apart from well-written articles, you can see cartoonish images and graphics that fit the overall website design well. However, it seems that navigation could be a bit better. You need to scroll down to see the list of categories, which can be confusing until you understand how the website works. Ahrefs divided the entire blog into two main sections, SEO and digital marketing, with each having multiple separate subcategories.
Ahrefs blog also has a “Data & Studies” section with unique insights and information. It’s primarily intended for advanced users looking to understand how the search landscape changes over time.
Ahrefs has an excellent author selection, which makes it a strong candidate for the best blog for SEO. The update frequency is decent, and there are loads of actionable tips and even unique content, such as discussing results from the conducted studies and research.
10. Backlinko Blog
Backlinko is a marketing training platform established in 2012 by Brian Dean. It’s essentially a huge selection of resources that you can use to generate more traffic to your website and increase business sales. The website design is quite simple but intuitive, ensuring that even first-time visitors can find their way around effortlessly.
We won’t be discussing the platform itself because our focus will be on the Backlinko blog. Brian Dean is the author of some texts, and you’ll even find some of them are locked. You need to register your email to start receiving that content to your email. The only author is the “Backlinko Team.” That’s not particularly credible since it means anyone could have written the article.
Backlinko isn’t the best SEO blog in terms of update frequency. You can find multiple posts published on the same day, but a few posts monthly is the average on this blog. The good news is that extensive resources are available throughout the site, so make sure to explore other sections, too. These sections include the latest guides for different software solutions and platforms, as well as resources on link-building, video and content marketing.
The content quality is impressive and relevant. You can find reviews of different services, such as Google Analytics 4, as well as SEO tutorials and actionable tips. Articles are long and cover each section comprehensively, which is a plus for Backlinko.
Backlinko isn’t only among the best SEO blogs, but it’s also an all-around platform for those who want to improve their website traffic and sales. The update frequency could be better, but the articles cover even the smallest details about the given topic, which makes this blog worth your while.
That rounds up our list of the best SEO blogs in the industry. Whether you are a professional or an enthusiast only learning about SEO, these websites are an excellent choice to discover something new and keep track of the ever-changing industry.
SE Ranking might be the best blog for SEO since it combines all the right elements. The texts are filled with useful info but fun to read, and the update frequency is admirable. You can find many specialized platforms, such as the Google Search Central Blog that focuses on this search engine. Ultimately, you are welcome to browse the entire list and pick the favorite blogs that you’ll regularly read to expand your SEO knowledge and discover actionable insights and tips to boost your site’s traffic and visibility!