The current digital marketing space puts umpteen challenges for online businesses, specifically if they target growth at a local level. With the constantly increasing number of users looking for ‘near me’ results to spot local products or services they need, a strong local online presence isn’t an option, but a necessity. Optimizing for local searches means your site will appear first in front of potential customers in the vicinity, thus stimulating traffic and sales and leaving niche competitors in the rearview mirror.
Still, doing this successfully is nearly impossible if not to take robust local SEO software on board. With viable features to analyze, streamline, and track local SEO endeavors, these platforms help skyrocket search visibility locally, resulting in a surge of leads and revenue. Our experts researched the abundant marketing solutions and shortlisted the best local SEO tools that definitely make you steal the show in the crowded marketplace. Read on to find out different ways they might contribute to catapulting your business to new heights and choose one meeting your needs at most.
List of Top Tools
Before we start in-depth exploring, here is a brief overview of top tools for local SEO for a clear understanding of how each can come in handy.
- SE Ranking. A dedicated SEO toolkit, including pro-level local SEO features to equally fit the bill of in-house marketers and agencies at an unbeatable price.
- BrightLocal. Is among the most affordable services for improving rankings, growing reputation, and building citations.
- Moz Local. With top-tier local SEO and reputation management capabilities, it’s a great pick for seasoned marketers to maximize their online presence.
- Google Business Profile. Allows marketers of various expertise to create Google business listings for free.
- Google Analytics. An impeccable free solution to get and analyze comprehensive insights about online business performance.
- WhiteSpark. This software provides a complete local SEO pack to increase rankings and help you gain hefty conversions from Google.
- Synup. Its location intelligence perfectly suits small businesses to help them boost their brand awareness and sales across search engines and social media.
- GeoRanker. Is a cost-effective SEO platform covering a multitude of countries and cities to research and monitor core local SEO elements.
- SEMRush. Aside from cutting-edge local SEO tools, users can benefit from a versatile toolkit to handle any SEO or marketing task.
- Keyword Tool. Swiftly discovers relevant long-tail keywords to optimize for any geographical location.
Consideration of Key Factors for Choosing Local SEO Tools
If you want to capture the best local SEO software to propel your marketing efforts, be sure to watch out for the following aspects:
- Geographic Specificity: Even when you decide on the all-in-one platform, check out whether it has strong local SEO functionalities.
- Competitor Analysis: Ensure the tool can analyze and compare local competitors’ SEO strategies as it’s pivotal for getting valuable insights to improve your own local SEO efforts.
- Google My Business Integration: The service should offer integration or management features for GMB listings, including the ability to update information, respond to reviews, and track local rankings.
- Citation and Directory Management: Figure out if the selected software provides modules to manage citations across various online directories.
- Keyword Tracking and Research: Peruse how solid keyword tracking and research capabilities the tool grants since focusing on local search terms and phrases is critical to dominating SERPs.
1. SE Ranking
When choosing SE Ranking, you will not only acquire first-class local SEO software but also an accomplished toolset to devise and implement SEO and marketing strategies. The platform delivers capabilities from rank tracking, keyword research, and site auditing to analyzing competitors, monitoring backlink performance, SERP checking, WL reporting, and many more. Plus, trailblazing AI and NLP technologies help create, edit, and optimize content to win the SERPs and outshine rivals.
Our experts affirm that built-in local SEO features can brag about stunning efficacy and granularity that some solely focused local SEO tools lack. With Local Rank Tracker, users are free to track local SERPs, and organic results, including Google Local Pack and Google Maps to make the right data-driven decisions. For more accurate outcomes, it is possible to specify a country, a city, or even a postal code or monitor mobile and desktop local rankings separately. SE Ranking also lets detect the main local search competitors, keeping abreast of their ranking performance locally and getting updated on all the critical changes.
Local Marketing Tool is another precious module to soar your business’s online presence to new heights. It covers functionalities for keyword research, marketing audit, and reputation management at a local level. Marketers can trace how different keywords rank across a plethora of locations, learn spots of major incline and decline and define terms that trigger customers at most. The extensive reports on marketing activities within a specific location from Google Business Profile and other listings will showcase real-time top issues, along with recommendations to fix them. Effortless operating location data across GBP accounts, adding a required number of business locations to listings and catalogs, and on-demand updating are at your service too.
As for the Reputation Management module, it provides deep insights into customer reviews about your business. A digestible dashboard will aid in scrutinizing review distribution by rating and sources, replying to particular reviews, comparing stats from the previous check, and many more. If you need to customize your local marketing efforts, SE Ranking offers a multitude of settings for choice.
- Premium rank-tracking features, including monitoring local ranks daily
- Detailed competitor analysis in terms of keywords, local rankings, traffic, and backlinks
- Extensive SEO reporting with customization options
- The most affordable pricing tiers on the market
- Some advanced features require a learning curve and an SEO background
- Data volume can be overwhelming for newbie marketers
SE Ranking tops the list of fair-priced local SEO tools offering 3 plans fitting businesses of different sizes, purposes, and budgets:
- Essential – $55 monthly
- Pro – $109 monthly
- Business – $239 monthly
Packages differ in the number of tracked keywords, manager seats, and projects as well as the scope of functionalities and add-ons. The platform also secures a generous discount of 20% with an annual subscription and allows 14-day limitless feature-rich testing for free.
Local Marketing Tool is a separate package that users may add to the main plan. Pricing policy depends on the number of locations to manage per month:
- 1 location – $7 monthly
- 5 locations – $29 monthly
- 10 locations – $48 monthly
- 50 locations – $181 monthly
Use by Agencies
Aside from solo marketers and in-house teams, SE Ranking comes with additional nifty possibilities for agencies to work with clients and a team. They can take advantage of crafting unlimited white-label reports with customizable logos, color schemes, and designs so as to present deliverables to clients in an eye-catching manner. Lead Generation Widget and Agency Catalog are no less valuable utilities to expand your funnel and gain a broader audience. Plus, the agency can give its clients access to pre-determined sections of the software with the Client Seats function.
SE Ranking is a perfect combination of world-class data quality and cutting-edge streamlining algorithms at incredibly generous pricing. Both in-house pros and agencies may benefit from solid local SEO tools, which is only the tip of the SEO powerhouse iceberg offered by the platform. So whether you are seeking a formidable solution to scale your business locally or globally, SE Ranking will make it with flying colors.
Being established in 2009, BrightLocal has gone through various advancements to become a top choice platform among famous brands, companies, and digital agencies worldwide. The software is entirely devoted to supercharging local marketing endeavors with a wealth of credible features you can expect from the best local SEO tools. Citation Builder is definitely a center-stage utility that helps marketers pitch business info on 100+ sites in one go, fix inaccuracies in citations, and eliminate duplicate listings to swiftly and effectively increase rankings.
Local search audit capabilities are no less impressive. You can analyze, track, and enhance every facet of your local SEO profile, including GMB listings, links, and reviews. In addition to accurately tracking local keyword positions in Google and Bing, BrightLocal allows leveraging the Local Search Grid tool that discloses popular similar businesses nearby and compares how you perform against them. Thanks to the Reputation Management tool, marketers may get a bird’s eye view of all reviews and act responsively to accelerate response time.
- Lightweight local search tracking approaches
- Thorough GMB audit with insightful review
- Full control of online listings, along with easily created and updated citations across relevant directories
- The unique Local Search Grid feature provides a deep understanding of the competition level at a specific area
- A budget-friendly pricing system
- Users must be SEO-savvy to use the platform in full
- No keyword research tool
After looking over the best tools for local SEO, we should note BrightLocal belongs to the most cost-effective solutions and enables 3 packages to choose from:
- Track – $39 monthly
- Manage – $49 monthly
- Grow – $59 monthly
Keep in mind, these prices are relevant only for managing 1 location.
You can test the platform for as many as 14 days free of charge before subscribing and get 3 months free with annual payment. In case you need only Citation Builder, it is possible to access it starting at $2 per citation.
Use by Agencies
Agencies may luxuriate in interactive dashboards and automated white-label reports with customized metrics according to the client’s optimization needs. The software also brings value for running profound local SEO audits to represent prospects their weaknesses and ways the agency can troubleshoot this. Similar to SE Ranking, here is a Lead Generation Widget that stimulates converting potential leads into paying customers.
BrightLocal is a fantastic local SEO tool to propel a business in local searches and expand traffic and revenue as a result. Whether you are an entry-level marketer or an established agency, a full-fledged suite of features for boosting your online presence locally awaits here. Still, the absence of keyword exploration can turn into a pitfall if you yearn for pro-level optimization and scaling.
3. MOZ Local
For those who prioritize consistent and accurate business info spread across the Internet, nothing will be more suitable than MOZ Local. From managing and syncing listings to complex reporting and everything in between, this software contributes the most to the needs of small companies.
Like in the best local SEO tools, you can easily create, manage, and streamline online listings from a single intuitive dashboard here. The platform always keeps your business details updated across Google and Bing, relevant directories, social media, and key data aggregators as well as syncs any modifications to the Google My Business profile.
Monitoring reputation is also a breeze with MOZ Local. To maintain a positive user experience and retain customers, it offers features to track the latest reviews for prompt responses and inspect review sentiment and trends over time. When it comes to reporting tools, the Visibility Index, online presence esteems, profile completeness metric and listing scores will help spot areas to improve for high local search rankings.
- Automated location data distribution to search engines, online directories, apps, etc., alongside duplicate listing deletion options
- A straightforward-to-use interface with the ability to manage and optimize business information under one roof
- Seamless Google and Facebook integration to post and refresh info directly from the tool
- Exquisite reporting capabilities, including unique listing scores, sentiment analysis, and traffic, clicks, and impressions measurements
- Local keyword research and tracking, along with competitor research features are available only with a MOZ Pro subscription
- Updating some local citation sources may take a long time
MOZ Local presents 3 reasonably priced packages that gradually unlock extra features with each upcoming plan:
- Lite – $14 monthly per location
- Preferred – $20 monthly per location
- Elite – $33 monthly per location
You can also save up to 40% when paying yearly.
Use by Agencies
Unlike previous local SEO tools, this software doesn’t encompass exquisite possibilities for agency use. Agencies can leverage API, craft branding reports, and have up to 5 user seats. You can always upgrade to MOZ Pro to acquire an all-in-one toolset. Unveiling precious link-building opportunities via the huge backlink database, performing detailed keyword research and site crawling, and auditing competitors are approachable to handle the most sophisticated assignments.
Moz Local is a decent decision for small or mid-sized local search marketing objectives. Built-in listing management and reputation monitoring functions can put it in the row with the best local SEO software. But the key drawback is you should go for MOZ Pro to obtain local keyword research and tracking capacities as well as competitive intelligence.
4. Google Business Profile
Google Business Profile is a local SEO tool aimed at promoting your products and services in Google Search and Google Maps. It enables users with a host of listing management features to optimize local search presence as having the verified listing is critical to appear within top SERPs. Marketers can effortlessly edit their business data by adding contact info, site URLs, product categories or descriptions, and so on. Sharing photos and brief posts on your service updates, special offerings, and events are also at your disposal.
The platform is equally useful for gauging local performance in terms of total visits, keywords the company pops up, direction requests, mobile calls, and others. Plus, you may entirely control Google reviews by replying to customers’ messages in a heartbeat and filling your profile with positive feedback to attract local prospects.
- Listing management for multiple business locations
- Terrific capabilities of collecting and responding to Google reviews
- The ability to distribute business-related pictures and detailed insights
- Extensive local visibility analysis with accurate data pulled from the listing
- Delays in creating new listings or reflecting updates at existing ones
- No utilities to research and track keywords locally or conduct competitor analysis
Compared to most tools for local SEO, Google Business Profile is a freemium service. All you need to start leveraging this program is to create a Google account or sign in if you have one.
Use by Agencies
In the case of managing GMB listings for clients, it is mandatory to set up an Organization Account which empowers with various perks. For example, agencies can hassle-free operate all locations of their client, react to Google reviews, and streamline performance for top local search results in one place. In addition, marketers might find the simplified verification procedure with Location Groups and lightweight internal workflow control with User Groups incredibly assistive.
Google Business Profile can be amazing local SEO software for operating your Google listing from A to Z and improving your local reputation. But if you want to go beyond getting noticeable in Google, it is better to consider more functionality-rich solutions.
5. Google Analytics
Google Analytics is a precious online marketing solution for conducting in-depth site analysis. It is considered to be a worthy local SEO tool due to collecting exhaustive organic traffic stats of the specific area that are based on visitor engagement and demographic insights. The platform gives a holistic picture of how users explore your site from local search. You can determine the most traffic-driving sources (major search engines, social media, or referring sites) and precise geo-locations (country, state, region, or city) so as to know where to sharpen local SEO efforts.
Users also may profit from real-time engagement reports fueled with metrics like pages per session and average session duration. Seeing what pages are highly visited and what have a vast bounce rate at a particular location is also possible. To serve a better idea of user local search behavior, Google Analytics enables tracking conversions from phone calls, site form submits, page views, etc. However, marketers who need to leverage keyword tracking and investigation functionalities or analyze local competitors won’t come across the relevant assets here.
Due to the Google My Business integration feature, marketers can monitor the effectiveness of their listings. Launching tracking at GMB is feasible by adding a custom UTM code within the listing itself. That way, users can easily keep abreast of the number of clicks, impressions, and related keywords directly from Google Analytics.
- Instant detecting sources and locations of traffic income
- Detailed local tracking of user engagement and demographics stats
- Capabilities of auto-tagging for Google properties, data segmenting, and real-time reporting
- Entirely free service
- Interface and features might be difficult to leverage for entry-level users
- Lacks competitive insights and functions for monitoring local keywords
Google Analytics is completely free of charge and can be a good starting point for individual marketers and small businesses on a limited budget. However, to attain a more progressive local SEO software, the Analytics 360 version is available. Starting at $12,500 per month, this license comes with a broader suite of tools and customization options that big enterprises and agencies long for.
Use by Agencies
If you compare the platform with other local SEO tools, it can’t overshadow them but still comprises some notable capabilities for agencies. There is a variety of customizations to pull over required insights for local strategy reinforcement. Advanced reporting on performance and visitor acquisition as well as great visualization tools will aid in representing results to clients. On top of that, you are free to strengthen local SEO power by integrating with different Google-developed programs and third-party instruments.
Google Analytics is a high-performing local SEO tool for any analytical activity from traffic to visitor performance. You may assess your local business value through rich metrics that unveil how users explore the site and what immensely attracts them. But if learning everything about your visitor persona behavior isn’t your limit, the platform might become insufficient to climb up local searches.
Are you on a quest for local SEO software focusing on local citation legwork and reputation management? WhiteSpark is just the thing. Furnished with a versatile set of features, it takes on the mantle to optimize your local search presence skillfully and helps businesses bring a surge of customers.
Marketers can revel in Citation Finder and Citation Cleanup to build top-quality citations and grant business info consistency across the platforms, which directly impacts local ranking positions. The first tool is responsible for finding existing citations, while the second module identifies and fixes available non-compliances within various sources your business data appears.
In addition, WhiteSpark makes value in boosting local search visibility with Google My Business auditing functionalities. You can drill down your GMB listing, and reach practical intelligence to streamline performance there. With Local Rank Tracker, users will be aware of their business positioning in Google and Bing local search results, and compare their rankings with rivals, alongside ranks of specific keywords. The Reputation Builder is another boon that assists marketers in monitoring and responding to customer feedback through flawless automated email notifications and texting functions.
- Unlimited tracking of specific geo-locations,
- A deep overview of keyword positions and competitors at a local level
- Impeccable capabilities to discover and refine local citations
- Powerful reputation builder module tool
- Is a pricey solution if you need multiple tools
- Confusing navigation for newbie marketers
WhiteSpark drastically differs from other local SEO tools with pricing methods. Users won’t encounter the standard plans here and must pay for each feature required separately. For example, those who seek solely to track local rankings can choose one of 4 flexible packages with prices ranging from $17 to $200 monthly. Local Citation Finder performs citation discovery starting at $39 per month, while Reputation Builder manages reviews as low as $79 per location monthly. The platform also secures a two-week free trial and beneficial discounts while billing annually.
Use by Agencies
As our professional team figured out, agencies adore WhiteSpark for link-building capacity added to all the local SEO utilities mentioned above. The Local Citation Finder automatically unveils promising linking prospects and aids in gaining high-quality backlinks for your clients.
When everything related to managing local citations and revising customer reviews across the web is your top priority, WhiteSpark is out of the competition. It comprises a full scope of features to ensure business mentions are relevant and topical on other sites, thus helping stimulate traffic boost of local audience.
For marketing specialists and agencies who still haven’t armed with formidable local SEO software for online presence maintenance, we highly recommend Synup. It takes care of streamlining your local business content and results across various web resources by staying on top of all reviews about your business. The platform boasts extremely effortless location management, letting handle a few locations concurrently. Synup also crawls over 200 search engines and directories to revise citation accuracy, and you can easily publish and optimize business listings on Google My Business, Facebook, etc.
As for keyword tracking, Synup attentively monitors local ranking for specific keywords, showcasing critical insights on their performance. Many marketers note that the review management module is the strongest feature since it keeps a close eye on interactions, promptly notifying when users leave reviews or social comments.
- Solid local SEO analytics of any chosen location, including traffic and ranking tracking
- Multi-location management with instant business info sync across different online platforms
- Automated review and social comment notifications and features to respond back within the tool
- A steep learning curve for beginners
- No keyword research functionalities
Considering that the software includes a variety of helpful features for enhancing local online reputation, the pricing can’t be low. Synup provides only a yearly agreement where one month will cost $30 per location monthly, and $360 per year accordingly. Before subscribing, you can utilize functionalities for 14 days free of charge.
Use by Agencies
To bring value for agency use, Synup grants white-label reporting and integrations with a great deal of world-known sites (GMB, Facebook, and Yelp) and platforms (Marketo, Mailchimp, Wrike, Bixby, etc.). On top of that, marketers can leverage a powerful API to develop winning local SEO strategies and AI-assisted social media posting utility to supercharge clients’ brand presence.
Synup relates to the best tools for local SEO thanks to its full-packed toolset that spreads, analyzes, and optimizes local content across a slew of digital channels. From novice marketers to dedicated agencies, everyone can unlock local marketing power through viable assets for boosting customer acquisition and brand awareness. The only downside is the prices above the market.
As the name implies, GeoRanker mainly specializes in elevating local search engine rank positions. It diligently overviews the ranking picture of your site in ample targeted locations (cities or countries) and generates granular real-time reports. Still, aside from a robust Local Rank Checker, our experts added this platform to the best local SEO tools owing to its complex suite of features to make small and mid-size businesses locally stellar.
First, GeoRanker shines bright with keyword research capabilities. The Keyword Density tool accurately measures the ratio of keywords/phrases appeared to the number of words within a page. Second, thanks to Local Citation Finder, marketers receive a list of leading citation sites where they can publish their business data to efficiently propel customer engagement and sales. Finally, comprehensive Google Ads auditing will keep you in the loop of how local ad campaigns perform.
GMB integration functionalities also deserve to be noted. Companies may monitor and respond to client feedback directly from the Google My Business account and track Google Maps rankings against opponents to determine precise locations to build up SEO efforts.
- Extensive rank tracking at a local and global scale
- Proven keyword exploration functions and detailed competitive insights
- Supports concurrent management of umpteen locations
- Lacks tools to manage online reputation
- A pretty expensive pricing model
Depending on local growth objectives, marketing specialists can select from 3 packages on different monthly credits :
- Pro – $99 per month
- Agencies – $249 per month
- Enterprises – $490 per month
To understand which one is your cup of tea, GeoRanker offers a free trial period with all plans. Keep in mind that it is possible to experience extra country-based taxes.
Use by Agencies
GeoRanker comes in handy for agency implementation with its industry-leading API for paid and organic SEO data. This feature will help attract immense prospects via in-depth geo-located SERP insights and Maps results as well as a holistic snapshot of competition, search volume, and keyword suggestions in any location. Additionally, the software provides assets for site and backlink auditing to discover SEO issues to rectify and white-label reports.
GeoRanker can be an excellent local SEO software choice for marketers geared toward local search ranking enhancement. However, the platform doesn’t include tools to keep abreast of the brand reputation, which is a significant obstacle to taking the business to top local SERPs.
Like SE Ranking, SEMRush is more than just a reliable local SEO tool. It is a full-fledged toolkit to conduct top-notch SEO, content, and social media marketing. Though the platform is widely known among marketing pros for keyword research, backlink analysis, and site crawling, it still doesn’t lag behind in terms of local visibility optimization.
Local Listing Management tool allows automatically spread, edit, and update your business details across 70+ authoritative directories. Organizing GMB and Facebook listings, spotting citations with inconsistencies to fix, checking on newly posted reviews and responding to them, looking over local ranking trends and many more are also accessible here.
Marketers can track dozens of business locations, including their performance on a zip code level and in local packs, scrutinize how keywords perform in particular regions, and their ranking positions with local rivals. Keyword exploration functionalities give the liberty to search and analyze key terms related to your company.
- Daily local keyword ranks tracking with complete progress reports
- Lightning-fast business info distribution and updating across major search engines, platforms, maps, and over 70+ directories
- Vast local keyword dataset and exhaustive insights into local competitor ranking
- Viable tools to find and fix citations as well as respond to customer feedback
- Can be costly for bundle location management and site tracking
- UI desire to be more intuitive
Whether you run a small site/ mid-size organization or work on agency purposes, SEMRush has everything you need for top-tier local search optimization. Users can opt for any of 3 paid plans with monthly or yearly contracts. The latter option secures a discount of 17%.
- Pro – $129.95 monthly
- Guru – $249.95 monthly
- Business – $499.95 monthly
Local listings management utility offers additional payment of $20 per solo location or $40 per business location monthly. A 7-day week trial ensures the ability to test all the features in operation.
Use by Agencies
SEMRush is second-to-none software regarding agency solutions. It will assist in link-building processes and SMM as a Social Media toolset for seamless drafting, scheduling, and publishing content on social networks. Plus, only a few local SEO tools may brag about functions to track and analyze rivals’ SEO and marketing strategies, craft and schedule white-labeled reports, and organize client workflow with CRM and Client Portals.
Longing for a full-feature SEO platform with trailblazing tools to soar the company’s local visibility to new heights? SEMRush is the right place. You might expect to meet here everything needed from local keyword research to local listing and reputation management. However since the software is an all-in-one solution, it results in high pricing tags. That’s why it is more suitable for mid-sized or big companies.
10. Keyword Tool
After profound research, our experts state that Keyword Tool is a perfect suit for only entry-level local SEO efforts enhancement. It is explained by the absence of features to track keyword positions and manage citations and GMB listing. Nevertheless, the Pro Plus plan provides Competition Data to analyze the local environment.
When it comes to keyword investigation, this platform heads the list of free programs. It harnesses Google Autocomplete to uncover relevant long-tail key terms on any given topic to refine your local SEO strategy. It means marketers can access popular search terms from user queries to obtain tons of keyword suggestions. We can’t but mention how this local SEO tool is vital for successful ecommerce locally. It presents highly precise search volume stats, filtering options by city, and crucial keyword insights on Amazon, eBay, etc.
- Credible long-tail keyword suggestions to cater to any local niche goals
- Supports 83 languages to produce keyword suggestions
- A freemium software
- No tools to track local ranks
- Local citation finder and reputation management suites are missing
In case you require a basic keyword investigation, the software is entirely free. Still, unlocking fancy features to ramp up your local presence is available with a Keyword Tool Pro subscription.
- Pro Basic – $89 monthly
- Pro Plus – $99 monthly
- Pro Business – $199 monthly
Users can save up to 20% with a yearly agreement and get a 30-day money-back guarantee.
Use by Agencies
The free version doesn’t involve features agencies can take advantage of, nevertheless, the Keyword Tool Pro has something to offer. API supports several languages to showcase granular global monthly search volume data, detects top-ranking keywords of opponents, and many more. Agencies can benefit from 1-10 user accounts depending on the plan.
Keyword Tool is the superior decision if you mainly focus on optimizing local search terms and phrases. For more complex functionalities, other local SEO tools would be better go-to options.
Our guide covers the best tools for local SEO for every goal and budget to cut above the competition and ascend the local SERP summit. Whatever assistant you choose to accommodate your marketing needs, it will help boost customer acquisition, brand awareness, and scale sales. One pro tip: SE Ranking is always a nice pick as you acquire a full SEO powerhouse at a local SEO software cost.