New SEO tools keep appearing, but some older platforms keep track of them successfully. Furthermore, they keep optimizing services and improving features to stay at the top of the industry. We could say that’s true for Semrush and SEO PowerSuite, as they have been around for over 15 years.
These platforms still have thousands of clients, and you might be thinking about applying them in your online marketing efforts. Before you add a tool to your strategy, we have a detailed Semrush vs SEO PowerSuite showdown for you. Here’s a detailed feature test to help you pick a tool that will better fit your needs!
What are Semrush and SEO PowerSuite?
Semrush Overview (+ Pros and Cons)
Since its founding in 2008, over ten million users have tried Semrush. The platform has over 808 millions domain profiles from 142 geographic databases, an archive of 25.1 billion keywords and 43 trillion backlinks. It’s clear why the industry considers this platform one of its leaders. Some success stories and notable clients include Wix, Tuff, Deezer, and Synaptic. As you’ll see in our Semrush comparison with SEO PowerSuite, this tool offers everything for your online marketing needs, from SEO and market research to social media, content, and advertising tools.
- Numerous tools that can provide useful information about the competition
- Extensive keyword database is great to utilize when searching for suitable key phrases
- Thematic site audit reports are a nice touch
- Additional features like local and social media monitoring
- Subscription prices are high
- Some features are still in the beta phase
SEO PowerSuite Overview (+ Pros and Cons)
In our Semrush vs SEO PowerSuite review, we can’t afford to miss saying that this tool has been around since 2004. That makes it one of the longest-running online marketing platforms. The service started by offering only the LinkAssistant, but creators Viktar Khamianok and Aleh Barysevich expanded it to the Rank Tracker, SEO SpyGlass, and Website Auditor in the coming years. Some recent features include keyword grouping, API integration, and email SEO alerts.
- A set of downloadable tools that let you choose which features you need to use
- Good choice for identifying long-tail keyword options
- Backlink profile tools are detailed and even include extensive penalty risk estimations
- Position tracking for many different platforms and markets
- A clunky and confusing interface that takes time to understand
- Gathering and displaying data can take a long time
There’s an important difference in how Semrush and SEO PowerSuite work. As with most other tools, the former is web-based, and you can access it by logging in with your credentials. SEO PowerSuite offers a different approach that requires installation on your device. The platform supports Windows, Linux, and macOS devices, and the installation file is large, with its size being around 302MB.
Now that we’ve clarified that, let’s start our Semrush vs SEO PowerSuite feature showdown!
Competitor Analysis Tool
You can overview any domain with a dedicated tool that provides extensive analysis of that website. The data provides detailed information about organic and paid traffic, including visibility ratings in different markets. It’s possible to analyze the growth trend and compare the current with the previous results. The unique Authority Score unites the entire domain strength in a single metric.
If you check the growth reports, you can see that it’s possible to monitor one, three, six, or 12 months but also search based on seasons. This could tip the scales when choosing SEO PowerSuite or Semrush for those who are looking for keywords that become a trend in particular seasons, such as holiday accommodation.
Domain comparison shows the information related to your and the rival’s website on the same screen, which makes analyzing key metrics like backlinks and organic traffic easier.
Our SEO PowerSuite vs Semrush team also checked the Traffic Analytics tool, which analyzes important traffic-related metrics for a website. You can spy the competition by checking their top traffic sources and destinations, checking best-ranked pages and learning about useful metrics like desktop/mobile traffic share or the average visit duration.
Organic research helps you identify the competitors and observe domain position changes, as well as uncover the best competitors’ keywords. You can extend this research by looking at the keyword and backlink gaps, which is great for identifying opportunities you have to outrank the competition.
In the Rank Tracker tool, there’s a competitor research section. It’s best to start by looking for competitors, which you can search based on your domain or URL.
The report will show an extensive rival list, including information on unique and intersecting keywords and organic traffic. You’ll see an option to add the competitor into the tool by clicking the icon next to its name, which allows including that rival in exports and reports. Competitor search can be narrowed to a particular market or focused on desktop or mobile devices.
A neat addition is the option to look for topic competitors. It requires entering topic keywords, and you’ll get the list of rivals that want to rank for the same content. The statistics include the total keywords of the competitor, but also the intersection rating to show you the precise overlap level. Seeing the organic traffic and backlink information will round up the image you need to have when deciding if it’s worth pursuing a particular topic and whether adjustments are necessary.
As a part of competitor analysis, you can also use the Top Pages tool. Our SEO PowerSuite vs Semrush team mentions you can use it to analyze organic traffic, traffic value, and keywords on the best-ranked pages of your rivals. You can see everything in a simple table, and sorting by each parameter makes it easy to find the information you need. The tool will show the top keyword for the page and its traffic, too.
If we compare SEO PowerSuite and Semrush, it’s clear that Semrush is a better choice. SEO PowerSuite has some interesting options like topic competitor research, but Semrush comes with extensive reports on organic and overall traffic, as well as extensive domain overview details, making it the clear winner in this category.
Keyword research is an integral section offered by Semrush, and it allows looking up to 100 keywords in a single search. You can narrow the results based on the market or location. The information received is extensive and starts with a nice overview with basic data like search volume and keyword difficulty. The platform will mention SERP features, keyword trends, and the estimated cost per click.
According to our SEO PowerSuite vs Semrush comparison team, Semrush is incredibly accurate when it comes to identifying the keyword intent. Whether it’s a commercial or informational keyword, the tool will put it in the right category. The Keyword Ad history goes back over a decade, ensuring you can identify seasonal and other trends or see how the keyword performed over the years.
Once you are ready, you can proceed to explore keyword ideas. The Keyword Magic tool is your best friend here since it will show thousands of phrases after you enter the seed term. You can narrow down the search to the exact, phrase, or a broad match and also check related keywords and questions. Sorting the terms into topical groups is great for those preparing content clusters for their website.
Semrush also comes with a Keyword Manager that helps you organize keywords for content marketing purposes. It’s easy to create keyword clusters and automatically sort them into groups, and the tool even prioritizes clusters by ranking difficulty and traffic volume.
All SEO PowerSuite keyword research tools are in its Rank Tracker tool, and the first option is the “Ranking Keywords” feature. It basically requires entering a URL or domain address to search for keyword suggestions. The terms shown were both short and long-tail options, and it seems that the tool is great for finding longer phrases.
The statistics available include the number of searches, organic traffic, estimated cost per click and keyword difficulty, as well as competition rating (low to high). SEO PowerSuite also monitors SERP features, and you’ll find 14 different, ranging from images and videos to reviews and news.
SEO PowerSuite is compatible with the Google Search Console and Google Ads, as well as Yandex Wordstat. You can connect these accounts to get new keyword ideas from those sources. Related searches will show suggestions from Google, Bing, or Ask while trying to offer suggestions that share relevance with the phrase you entered. You can also search Google’s People Also Ask to find related questions, which is great if you plan to add an FAQ section to your content.
An interesting tool is the Keyword Combination, which uses WordMixer and other utilities to identify potential misspelled phrase variations that are worth considering. A similarity that we found in the SEO PowerSuite vs Semrush comparison is the Keyword Gap tool. It helps compare your keyword profile with a rival to find phrases worth ranking for when updating the content. Keyword Sandbox is there for all the phrases collected, and it makes it easy to sort them into groups or start rank tracking.
Semrush seems to offer a more intuitive interface and an impressive keyword database. You can easily find related keywords, matches with exact phrases or only loosely connected terms. It’s easy to organize everything into groups, and the reports are available quickly. Those are all reasons why Semrush outranks its rival in this category.
Backlink Analysis Tools
Once you enter the website to analyze, you’ll receive a backlink report in seconds. The basic information shows referring domains, backlinks, monthly visits, and organic traffic. Semrush will show the overall toxicity score, as well as the authority score of the analyzed website. You can check historical data for the referring domains, including their website categories and authority scores. New and lost backlinks are also featured in a graph, and the top anchors are shown visually by using fonts of various sizes.
Our Semrush vs SEO PowerSuite team notes that you can check link types (image, text, form, or frame) and attributes (follow, no-follow, sponsored, or UGC). TLD distribution, top countries, and link profile distribution are all there. If you need to identify rivals or learn more about the competition, the platform identifies similar profiles and suggests a few.
The network graph shows the percentage of relevant domains, and you can get detailed information about each backlink in a separate tab. It’s easy to customize the list by the link type, current status (active, new, or lost) or even filter only mobile-friendly pages or certain URLs. Each link comes with information about the target URL, anchor, and the number of internal and external links.
During our SEO PowerSuite vs Semrush review, we noticed that Semrush also offers a backlink audit. It will analyze backlinks to determine those that might be toxic and uncover potential link networks. If your website has a high toxicity score, that compromises your rankings, and this info is valuable in resolving this issue.
SEO SpyGlass is the tool made by this platform for link analysis purposes. You can use Google Analytics or Search Console or pull information from the SEO PowerSuite’s internal database. We used the last option to check how the tool works.
The first thing our Semrush vs SEO PowerSuite came across is the summary of the backlink profile. It includes the total backlink number, referring domains and unique IPs collected. The live backlink and linking domain history can analyze the last month, three, six, or twelve. The same is true for the new and lost backlinks history, so you get an immediate visual portrayal of any improvements or deteriorations in the profile.
The software will show distribution across top-level domains, such as .com, .xyz, or .online. You can see the countries from where the backlinks come, including a world map that shows that info graphically. Anchor text summary shows unique texts, percentage of text and image links, and top anchors by domains. You can also receive useful statistics on the linked pages, including separate information on the homepage.
Our Semrush vs SEO PowerSuite team notes there’s a separate section if you need detailed info in the mentioned areas. It’s possible to analyze all backlinks, including their domain rank first and last found dates. You can learn details about the referral traffic and check links that could carry a penalty risk. SEO PowerSuite will even divide link and domain penalty risks, ranging them from low to high.
It’s a close call, but we’ll choose SEO PowerSuite as the winner of the SEO PowerSuite vs Semrush showdown in this category. SpyGlass is a separate tool that focuses on backlink analysis tools and comes with a detailed backlink profile, extensive historical data and domain comparison. Using link intersection and bulk analysis, together with the option of reporting, make this tool a wise choice.
You can launch a position-tracking campaign from the dashboard. Our SEO PowerSuite vs Semrush review shows it only takes a few clicks to initiate the tool. Start by entering the domain and choosing between Google or Baidu search engines. Pick from desktop, mobile, or tablet devices, enter the desired area, and a full business name for a local map pack. In the next screen, add keywords and initiate a campaign.
Semrush is reasonably fast in pulling information, so you’ll have results soon. The basic information provides the visibility percentage, estimated traffic, and average position. Ranking distribution by keywords covers five categories – from the top three to “out of the top 100,” and you can customize the graph to include only the desired sections.
The platform will show positive and negative impacts – the keywords where your site had the most significant improvement or decline. Tagging keywords, comparing the market traffic versus selected domain trends, and seeing the top, most improved, and most deteriorated pages are also useful sections.
Semrush will also portray visibility by location in certain packages, as well as the SERP features. From top stories and featured videos to flights and jobs, this is perfect for those aiming to optimize site performance in this department.
The next tab we noticed during our Semrush vs SEO PowerSuite is the ranking overview, which shows information like keyword difficulty, intent, and visibility for the chosen phrases. Detailed ranking distribution, competitor discovery, and targeting rankings on multiple devices or locations will offer even more details to professionals who need comprehensive info.
Our SEO PowerSuite comparison showed that this tool uses the same approach as others in this set. The moment you run it, it asks you for the URL you want to track ranks for, and if you check expert options, you’ll be prompted to connect your Google Analytics and Google Search Console accounts.
Next, choose the keywords to track by inserting one entry per line. Finally, you can add search engines, but keep in mind the availability depends on the country. In the US, you can search on Google, Bing, Yahoo, AOL, Ask.com, Dogpile, YouTube, Yandex, and DuckDuckGo.
It will take a while for the SEO PowerSuite to perform the analysis, depending on the website size and how many keywords to track. The results will show the domain’s age and the top-tracked keywords based on ranking. It’s easy to expand the table to see all phrases and also see the overall visibility of the tracked terms.
The following section shows positions by search engine, including sections on how many keywords are in different sections. The categories covered are top three, best ten, 11 to 20, 21 to 50, and out of 50 first search results.
You can see many other useful statistics, such as historical data, monthly organic traffic, and other ranking keywords for the chosen domain. If you move away from the dashboard into the Rank Tracking tab, you can check ranking progress and details and get other useful tables. It’s possible to schedule tasks and alerts and check out search details and keyword difficulty information.
If you are choosing between Semrush or SEO PowerSuite for rank tracking, the winner is Semrush. It has various useful statistics divided into sections that make it easy to find the information you need. Although the data offered is comprehensive, our SEO PowerSuite comparison shows that the main downside is a clunky and confusing interface. It takes a while to become comfortable with the Rank Tracker tool, making it unsuitable for beginners.
First, you need to adjust the desired site audit settings. Our Semrush comparison shows you can pick basics like whether to crawl all subdomains, how many pages to check, and the crawl source. Crawler settings let you pick different user agents, allow or disallow URLs, and bypass website restrictions. Finally, you can schedule audits daily or weekly if you need regular analysis, and don’t forget to tick the option to receive an email reminder when the analysis is done.
Semrush is surprisingly fast in conducting the audit. The results are well-sorted in different sections. You can check the overall site health rating and compare it with the top 10% of websites or sites in different industries for a quick overview. The number of errors, warnings and notices, along with their historical trend, will tell you if any improvements were made recently.
Our Semrush vs SEO PowerSuite team noted that you can see the list of top issues or visit a separate tab for more information. The best detail is that each problem comes with a “why and how to fix it” explanation, which teaches you more about the issue and offers tips to handle it.
The system will take you to the area that shows all pages of the chosen website, and you can sort information from there. Detailed all-page analysis is available, such as speed, links, and technical factors.
As for site audit, look for the link in the main menu to get detailed information. As our Semrush vs SEO PowerSuite team noticed, you’ll see the number of errors and warnings in the top section, as well as the information the platform believes to be worth knowing.
All problems are divided into several sections, ranging from indexing and crawlability to technical factors, URLs and redirects. If you click on a particular problem, you’ll see the resources that have it and more information about the actual issue. The visualization section is a nice touch if you enjoy the graphical presentation of data collected during the site audit.
Finally, you can learn about the domain strength in a separate section. According to our SEO PowerSuite vs Semrush team, you learn basic domain info like the country where the website is hosted, its age, average positions in search engines and social media popularity.
Semrush comes out as the winner of the Semrush vs SEO PowerSuite comparison once again. Both tools offer impressive information, and whether you are an individual or professional, you’ll appreciate how Semrush sorts it well. Unless you really need to dive into the smallest details when auditing a website, this platform has you covered.
Comparison of Other Features
Our Semrush vs SEO PowerSuite comparison covered the main areas so far, but these are both extensive tools. Both platforms are loaded with features, and it’s now time to pinpoint them.
First, here’s a brief overview of what you can expect from Semrush:
- Link building and bulk analysis. You can use the link-building tool to check prospects per domain and check four parameters for tracking outreach. The bulk analysis helps analyze up to 200 URLs in a single search.
- Listing and review management. You can check local listings and manage reviews effectively from a single dashboard, and there’s the option to connect with the Google Business Profile.
- Content marketing features. You can use the topic research to find keywords and utilize the SEO Content Template and the Writing Assistant to create better-quality content. Although it’s only in the beta phase, the ContentShake AI add-on leverages the power of artificial intelligence to improve your content.
- Social media. It’s possible to track existing posts, publish new updates, and create a social inbox to monitor all activity on different platforms from a single dashboard.
- Agency solutions. Professional teams will appreciate the lead generation and lead qualification tools, as well as a dedicated CRM and client portal.
It’s now time to see what else to expect from the SEO PowerSuite:
- LinkAssistant. Thanks to this tool, you can harvest URLs and, search for contacts and reach potential prospects. LinkAssistant helps search for prospects and has an integrated web browser and an email client to use for sending and receiving mail. Although Semrush has a similar feature, SEO PowerSuite offers it as a separate downloadable tool.
- SERP analysis. You can analyze search engine page results for a particular keyword and check the estimated PPC, number of searches and other useful details.
- Bulk analysis of backlink profiles. It’s possible to search up to 200 URLs at once, but don’t expect impressive speed in acquiring results. Although the feature is worth checking out, Semrush also offers bulk analysis, and it analyzes the database at a faster rate.
- Various reports. Each of the four tools that are a part of the SEO PowerSuite comes with a reporting option. You can pick between pre-set templates or create a new one, and it’s easy to save, print, publish, and share report links.
We start our Semrush pricing vs SEO PowerSuite pricing comparison with this tool that offers an option to try limited features for free. You can also use a 7-day money-back guarantee, and here’s an overview of all subscriptions:
- Pro. The cost is $129.95 monthly, and it’s designed for individuals and small teams. You get all basic research, PPC, and SEO tools, ranging from a site audit to competitor analysis.
- Guru. For $249.95 monthly, this package also unlocks historical data, device tracking, and Looker Studio Integration.
- Business. The plan designed for large companies and agencies costs $499.95 monthly. It unlocks PLA analytics, API access, and the unique Share of Voice metric.
You can save 17% if you pay for a chosen package on an annual basis.
SEO PowerSuite has a free subscription that serves for evaluation. You receive unlimited keywords to track, 500 URLs to crawl and audit, 1,100 links when tracking backlinks, and 1,000 prospects per site for link-building opportunities.
If you choose premium packages, here’s what to expect:
- Professional. For $299 annually, you get all features to use without limits. The package also includes scheduled SEO tasks, printing paper reports that can’t be saved on computers, and the option to save up to 20 projects on a cloud for collaboration.
- Enterprise. For $499 yearly, this package includes saving reports and projects on a cloud but also saving PDF reports, scheduling their delivery, and exporting data in .html, .sql, and .csv formats.
If you only need basic features, the free version of the SEO PowerSuite takes the win. And if we look at premium SEO PowerSuite pricing vs Semrush pricing, there’s a huge difference. The first platform is significantly cheaper, although it only offers annual subscriptions. But if you want a truly powerful SEO tool, Semrush will be worth every cent.
Alternative to SEO PowerSuite and Semrush
Semrush might seem too expensive, and you don’t have the need to use such vast features. On the other hand, our SEO PowerSuite comparison showed this tool lacks the data depth you need. That’s where SE Ranking comes in as the perfect alternative and the middle ground between these platforms!
SE Ranking has been around since 2013 and now has over 4.2 billion keywords and more than two billion domain profiles in its database. The data covers 188 countries, and AI-powered algorithms ensure that keyword rankings are 100% accurate.
Rank tracking is the top platform’s feature, but it doesn’t fall behind when it comes to keyword research. The Keyword Suggestion tool is handy, especially when combined with SERP Checker.
You can use competitive research to get an analysis of your competitors’ traffic and top-ranking key phrases and run a site audit on your website. A backlink checker and monitor assist in finding link opportunities, and an AI writer helps you prepare top-quality content. Agencies can sign up for a special success kit, including lead generation widget and white-label reports, and local SEO tools are also available.
If you check the cost of SEO PowerSuite and Semrush and compare it with SE Ranking pricing, you will find that this tool is somewhere in between. It offers a 14-day free trial without a credit card, and premium packages are from $39 to $189 monthly.
Semrush is the ultimate winner of our SEO PowerSuite vs Semrush showdown. The only reason why you might consider using SEO PowerSuite is that you are looking for an affordable tool that crawls different types of information you can leverage to promote your website’s SEO and online marketing performance. But the very fact you need to install the tool is a hassle, let alone finding your way around a complicated interface that’s not friendly to beginners.
On the other hand, Semrush tries to simplify everything and offer extensive information to individuals, marketing agencies, and SEO professionals. From detailed competitor research to keyword magic tools with thousands of different suggestions and loads of extra features, you’ll love this tool. If you are choosing SEO PowerSuite or Semrush and you want a reliable, fast, and all-around SEO platform, there’s no doubt that Semrush should be your choice!