BrightEdge is a unique tool for modern marketing, particularly given the rise of AI. Loved by big businesses, BrightEdge has carved out a strong position in the SEO field thanks to its advanced features, huge dataset, and powerful reporting capabilities.
Peter Drucker once said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” BrightEdge is designed to give marketers extra insights into what fits their audiences. With customers around the globe, they offer high-end services that help businesses tighten their operations and improve their content.
This article will review BrightEdge’s features, advantages, drawbacks, and costs.
Pros
- Diverse SEO Capabilities. BrightEdge offers a broad spectrum of SEO services – from keyword analysis to website auditing and competitive insight.
- Assists with Various SEO Approaches. With BrightEdge, you get support for local, social, mobile, and global SEO, making optimization tasks all-encompassing.
- Seamlessly Integrates with Analytics Tools. The platform is compatible with popular analytics tools like Google Analytics and Adobe Analytics, therefore enhancing your data examination.
- Supports Multiple Domains. BrightEdge is great for SEO agencies, as it facilitates tracking of several domains simultaneously.
- Innovative Trended Graphs. The Data Cube tool offers monthly detailed data and visual summaries; some users see this as a better choice than Google Trends.
Cons
- Slightly Pricier. Considering its premium cost, some users believe the return on investment concerning organic traffic may not always be justified.
- Varying Customer Support Quality. The support provided by account managers tends to differ, with a few lacking an understanding of comprehensive marketing and project management.
- Complexity of Use. Some users find using BrightEdge, particularly for keyword research and competitor metric analysis, a bit complex.
- Limited Local Ranking Reports. The accuracy of the tool’s local ranking reports and various other features has been questioned by some users.
Overview
BrightEdge is a renowned enterprise SEO and content marketing platform distinguished by its AI-powered technology. Key features include AI-driven consumer behavior insights, content optimization tools, and in-depth competitive analysis. The platform’s real-time research and recommendations help marketers stay current with trends and search algorithms.
Widely trusted, as seen by BrightEdge reviews, it serves over 1,700 brands, including 57 Fortune 100 companies, and maintains a strong customer retention rate. Funds that invested in it include Insight Venture Partners, Intel Capital, Altos Ventures, Battery Ventures, and Illuminate Ventures.
“BrightEdge has the opportunity to become marketing’s must-have platform, and we are excited to invest in the company and their success. This is a transformative opportunity within a $12 billion interactive marketing arena that doesn’t yet have a standard.” – Insight Venture Partners
The company’s innovation is highlighted by its 9 patents in AI-powered marketing solutions. BrightEdge’s commitment to innovation and its significant customer base underscores its role as a leader in driving digital marketing success.
Within extensive BrightEdge review over its competitors, it distinguishes itself by the spotlight it has garnered from Fortune 100 companies and high-profile industry pundits. For instance, they established a flagship event, SHARE23, which brings together the brightest minds from the world of digital marketing. The latest event was held on November 7–8, 2023, where the company leaders shared a BrightEdge review on The Future of Search and Generative AI.
BrightEdge Review By the Facts & Numbers [Infographic]
- Serves over 1,700 brands worldwide.
- Customers of the Fortune 100 include 57 companies.
- Big names among them are IBM, Meta, L’Oreal, Microsoft, Robert Half, United Airlines, Audi, Paycor, Windsor, US Davis, CION, Tommy Hilfiger, 3M, Adobe, VMWare, Macy’s, Marriott, etc.
- Integrated with Google Analytics, Google Search Console, Google Looker Studio, Adobe Analytics, Salesforce, DOMO, Optimizely, Drupal, WordPress, Contentful, Sitecore, Acquia, Majestic, and Webtrends.
- BrightEdge’s AI processes terabytes of data weekly.
- Based on a combination of ChatGPT, DataMind, LLMs, and the best of Data Science.
- Its technology is backed by 9 patents.
- 85% of new users choose to use its Generative AI innovations.
- BrightEdge analyzes over 30 billion keywords.
- Using the platform increases performance to 65% on average.
BrightEdge Review: Pricing & Plans
BrightEdge does not publicly display its pricing. While doing this review of BrightEdge, we couldn’t find any free trial or version of its product accessible to wide audiences. Users can contact them directly for a personalized pricing quote and request a personalized demo.
However, OutreachMonks shares that its basic license cost starts at around $4,000 per month, which is pricier than many other tools in the industry. Other potential expenses can include costs for customization, data migration, training, hardware upkeep, and system upgrades. These costs can vary greatly depending on the specific needs and size of the business.
BrightEdge’s extensive features and scalability make it an optimal choice for medium to large businesses or enterprises that need a comprehensive SEO solution and can afford a higher-cost platform.
Let’s review BrightEdge’s features a bit deeply now.
BrightEdge Review: Features
Data Cube
The Data Cube is a major component of BrightEdge’s SEO platform. It’s all about diving deep into content and search data analysis.
Let’s break down exactly what the Data Cube brings to the table:
- Huge Data Storage. Data Cube is packed with stuff like keywords, search terms, multimedia, and content, along with how well they’ve performed online. This giant dataset is a goldmine for content marketers, offering the insights they need to make smart business moves and boost profits.
- Real-time and Past Analysis. A standout feature of the Data Cube is its ability to study content performance over time. You can look at past trends, see the effects of algorithm updates, and keep tabs on both branded and non-branded keywords.
- Competition Study. Find out how your content stacks up against the competition, spot unforeseen content opportunities, uncover new keywords, get the lowdown on high-value keywords related to certain content, and learn what multimedia content strategies are working for others.
- Targeted Search and Unified Workflow. The Data Cube supports research based on specific goals with the help of different filter options, including custom ones, helping marketers focus on high-demand areas and understand the competition.
Bear in mind that while the Data Cube gives you a lot of data and powerful functions, it can be a bit complicated. You might need some time to fully understand and use it effectively.
Share of Voice
With BrightEdge’s Share of Voice feature, you can get a clear picture of your brand’s presence online. This tool lets you track your competition and understand who ranks higher in search results for certain topics. BrightEdge reviews your brand’s online image and can guide you on how to improve your search engine results page (SERP) standings.
- Understanding Your Competitors. With Share of Voice, you can see who your main competitors are and get inspired by their content marketing strategies. You can also learn from how they use page titles, H1 tags, and backlinks. Additionally, you can figure out which keywords your competitors are ranking for.
- Device Consideration. See how well your competition’s content performs on different devices like smartphones, tablets, and desktops. These findings can inform your content strategy.
- Finding Partnerships. Share of Voice can help you find potential websites that can broaden your brand’s reach and boost your SEO authority:
- Blog Partners. You can reach a wider audience through mutual blog post exchanges or co-authorship and increase your brand’s exposure.
- Affiliate Partners. Affiliates promote your products or services, often using their original content or advertisements on their web pages.
- Channel Partners. Channel partners are brands that collaborate to market their goods and services. These partnerships can be especially beneficial at a local level.
- Data-Driven Growth. Share of Voice can give your company a clearer idea of its market position for specific keywords. This information can guide your market research, traffic analysis, and identification of growth opportunities through savvy partnerships.
Opportunity Forecasting
Opportunity Forecasting is a tool that helps calculate the potential outcomes of SEO strategies. It is based on your chosen keywords and provides the most achievable and effective keyword recommendations.
Here’s what it does in more detail:
- Keyword Phrase Targeting. The tool allows you to select keyword phrases and estimate if your site has a competitive advantage there. It suggests phrases where the competing pages have equal or lesser page authority than yours. That way, you can focus your efforts on attainable goals.
- Forecasting Models. Opportunity Forecasting provides several forecast models such as revenue, conversions, and website traffic to help build business cases for different stakeholders.
- Customization and Scenarios. You can customize the tool to make forecasts more relevant. It allows viewing projections in aggressive, medium, or conservative situations. You can also tweak variables like revenue estimates for conversions and ranking improvements for chosen keywords.
- Integration with Recommendations. This feature ties in with BrightEdge’s Recommendations. It gives you the top SEO optimization and keyword performance tips. This produces a clear game plan based on helpful insights.
Intent Signal
BrightEdge’s Intent Signal tool is all about improving your content to engage users better when they search online. In digital marketing, we talk about ‘micro-moments‘ – these are times when someone goes online to answer a question, learn something new, buy a product, or just explore. Recognizing and targeting these moments is central to what Intent Signal does.
This feature lets you adjust your SEO approach to these moments, increasing your chances of making your content highly visible on search results pages. By focusing on crucial moments like these, you can produce content that’s more in line with what users want when they search.
Here are some ideas about what you can do with it:
- Improving SEO Using Competitor Insights. Intent Signal helps you find chances to overtake your rivals in search rankings. By blending insights from Intent Signal with other data points like search volume and SEO rank, you can focus their optimization work and boost your content’s SEO performance.
- Combining SEO and Paid Searches. Intent Signal can find keywords that are not easy to rank organically. Marketers can share these findings with the paid search team to use in pay-per-click (PPC) ads. Observing the performance over time, you can update strategies and get better results.
ContentIQ
One can’t provide a robust review of BrightEdge without mentioning ContentIQ. This feature is a robust auditing tool designed to detect and rectify problems on your website that might be affecting your organic search results. ContentIQ enables marketers to conduct thorough SEO audits, streamline major site issues, and enhance their site’s overall performance on search engines.
Here are some ideas about what you can do with it:
- Site Audit. ContentIQ is perfect for conducting comprehensive SEO audits for large websites. It can crawl through millions of pages, helping marketers locate and fix website errors on a large scale before they negatively impact organic performance.
- Error Detection and Rectification. ContentIQ scrutinizes your whole site or targeted sections to discover technical and on-page errors throughout your site. You can then rank these errors based on their impact on SEO performance and user experience and decide where to allocate resources for rectification.
Site Report
BrightEdge’s Site Report helps in zeroing in on content that is generating impact and ensures that your content is easily found and indexed by search engines.
Let’s look at the core functions:
- Analyzing Traffic Sources. This feature helps understand the effectiveness of various marketing channels, such as organic search, PPC, and social media in driving web traffic to your site.
- Monitoring Content Visibility. It enables you to track how often your specific content pages are appearing in the search engine results, letting you comprehend the visibility trends and organic traffic patterns.
- Tracking Indexed Pages. It maintains a record of the number of pages indexed by search engines over a period of time, not only for your website but also for competing sites.
- Actionable Insights through Integration. It integrates seamlessly with StoryBuilder (which we’ll describe next) for customizable dashboard creation and offers immediate access to SEO recommendations for enhancing site performance.
StoryBuilder
BrightEdge’s StoryBuilder is a tool that digital marketers use to create meaningful dashboards that display the importance of organic search and SEO techniques implementations. StoryBuilder by BrightEdge reviews search engine data, web analytics, and BrightEdge-specific data to give in-depth insights into how content meets customer search needs and affects business results and brand value.
StoryBuilder’s main features are:
- Data Integration. StoryBuilder combines various types of data, providing a single space to find the information needed to make data-based decisions.
- Customizable Dashboards. Users can easily make dashboards with templates for things like program performance and competition. These dashboards can be altered as needed to view specific data and shared effortlessly.
- Insightful Reporting. It lets users directly engage with detailed reports, such as Page Reporting, Keyword Reporting, and Share of Voice, encouraging quick decision-making and action.
- Business Case Development. StoryBuilder can be used to build business cases, showing how improving a website can have a positive effect on brand value and revenue.
Keyword Reporting
BrightEdge’s Keyword Reporting tool assists in tracking and improving the performance of keywords’ positions. This feature assesses the success of important keywords that boost organic search outcomes. Astonishingly, BrightEdge reviews over 30 billion keywords! The tool delivers meticulous insights like the search volume, ranking position, and performance over time, which aids marketers in smartly strategizing their SEO efforts.
Let’s look at the core functions:
- Comprehensive Keyword Information. It presents a thorough analysis of keyword volume and rank, focusing on the relevance specific to devices and geography.
- Performance Surveillance. Trend graphs within the Keyword Reporting tool offer a snapshot of your content’s success and rival rankings over varying periods, as well as clicks and impressions.
- Tracking Rival Keywords. You get an understanding of your performance compared to your rivals, tracked at the keyword level.
- Monitoring SERP Layout. It delves into how SERP layouts modify for each keyword and tracks how frequently your content appears in different search result types.
Page Reporting
BrightEdge’s Page Reporting feature helps you understand which of your website’s pages are performing well in terms of customer engagement and actions.
This tool analyses your content and shows the impact of your SEO investments by considering website traffic, customer action rates, and revenue. It also presents data about how your page is performing on different devices and offers URL-specific details on search ranking, backlinks, and social signals. You can also customize how you view your data and create dashboards using StoryBuilder.
Here’s how this feature can be helpful:
- Analyzing Content Performance. With Page Reporting, you can see which web pages are most effective in attracting organic traffic and leading to conversions and income. You can improve your results by focusing your efforts on these high-performing pages.
- Improving Keyword Rankings. Page Reporting lets you see how well you’re doing with specific keywords and where improvements could be made. You can create reports for any time period and filter them by device, location, search engine, and more. This helps you track and optimize your keyword rankings.
- Track Content Changes. Automatically generated events allow you to link content modifications with improvements in page earnings. Set up Anomaly Detection alerts to be notified when changes occur in on-page elements.
BrightEdge Review: Integrations
This BrightEdge review wouldn’t be full without looking at their vast pool of integrations. This tool works with dozens of other platforms. This vast integration allows marketers to view all their data in one place, helping them improve their website and content performance. It also cuts down on work by making data integration simple, refining data insights, and reducing the need for extra resources.
Here’s a closer look at some of the tools BrightEdge can work with and how they benefit users:
- Adobe Marketing Cloud (BrightEdge’s official partner). Combining BrightEdge’s SEO capability with Adobe’s analytics gives you simplified data insights and an improved marketing return on investment (ROI).
- Majestic (BrightEdge’s official partner). With its integration into Majestic’s backlink database, BrightEdge gives you an overall view of your backlink profile and competitor data.
- Drupal, WordPress, Contentful, Sitecore, Acquia. BrightEdge integrates with popular content management systems (CMS) like these, simplifying content optimization and creating an efficient workflow for your marketing operations.
- Facebook Preferred Marketing Developer. As a Facebook-approved marketing developer, BrightEdge provides automated suggestions and quick reports on Facebook optimizations. This gives marketers a clear sight of Facebook’s effect on their organic performance.
- Google Analytics. Track user behavior across multiple platforms. You can monitor website traffic, analyze conversion rates, and assess revenue generation to support your decision-making process.
- Google Search Console. Get valuable insights into your website’s performance on Google search results, helping you identify areas for improvement and optimize keyword rankings.
- Google Looker Studio. This integration allows you to create custom reports and dashboards using data from different sources, such as Google Analytics, Search Console, and Google Ads.
- Salesforce. Salesforce links digital analytics to offline sales data, providing a holistic view of the sales funnel and valuable CRM insights to your sales team.
- DOMO. With DOMO integration, access and analyze data from different sources on one platform, improving data visualization and reporting.
- Optimizely. Optimizely helps you test and improve your website content and user experience based on data-driven insights.
- Webtrends. BrightEdge offers optimization and analytics functionality through its integration with Webtrends. You can pair this with tools like Google Analytics and Adobe Analytics for more comprehensive insights.
BrightEdge Review: Conclusion
Unlike smaller BrightEdge alternatives, it delivers a robust array of tools crucial for anyone in the digital marketing sphere. It provides comprehensive analytics and unique features for SEO and content marketing. All in all, excited BrightEdge reviews left by Fortune 100 marketers move the needle. Although it might not be affordable for all, its powerful features could offer a high ROI. Remember, it’s essential to invest to see profitable returns, isn’t it?
BrightEdge Review: Quick Q&A
What is BrightEdge?
BrightEdge is an SEO and content marketing tool. Our review about BrightEdge research shows that it uses AI smartly to give businesses insights and recommendations to improve their online visibility, analyze competitors’ activities, and plan their SEO strategies.
How to use BrightEdge?
BrightEdge provides businesses with tools to understand consumer behavior, search intent, and competitor information. It’s a platform to monitor competitors, optimize content, and get real-time results and suggestions. It features multiple functions such as analysis, dashboards, keyword tracking, and page monitoring.
What is BrightEdge used for?
BrightEdge is mostly used for large-scale SEO and content marketing. It aids businesses in increasing their organic search rankings, refining website content, studying competitor actions, and making data-driven decisions for better online presence and successful digital marketing.
How much is BrightEdge?
BrightEdge does not publicly display their pricing. They offer tailored plans for large businesses, and one has to contact their sales team for a quote directly. BrightEdge is a trusted platform for many Fortune 100 companies, indicating that it carries a more premium price tag.