Moz vs SpyFu Comparison: The Ultimate Showdown – All Details Revealed

SpyFu and Moz are only a couple of the dozens of fantastic SEO tools you can use for different purposes. So what exactly makes these platforms special? That’s what we will figure out in our guide below.

Our SpyFu vs Moz comparison focuses on critical features while covering other useful details such as pricing . Keep reading to learn everything about these two platforms!

What are SpyFu and Moz?

SpyFu Overview (+ Pros and Cons)

SpyFu is a search analytics company that focuses on providing valuable information on competitors and advanced keyword research to improve your online presence. It’s a US-based company with its main office in Arizona. SpyFu has been around since 2005, meaning it has a long tradition. And although it’s not the most comprehensive SEO tool, it can be extremely useful to its users.


  • It does a nice job of suggesting related keywords to monitor
  • Filtering by backlink website types, such as forums or news, can be helpful
  • Historical data is nicely presented for keyword performance and other info
  • Low-cost options with cheap subscription deals


  • No backlink audit – the tool only shows safe backlinks
  • Only weekly updates are available for rank tracking

Moz Overview (+ Pros and Cons)

Moz is a comprehensive SEO platform that offers a wide range of tools aimed at improving your online presence and visibility. The company provides the latest information about link building, inbound and content marketing, keyword research, and other relevant areas. Moz was founded in 2004 by mother and son Gillian Muessig and Rand Fishkin.


  • Keyword gap and link intersect tools are great for competitor analysis
  • Spam Score tool helps repair the damage done by poor backlinks
  • Rank tracking results are delivered quickly
  • You can try the tool for 30 days via the free trial


  • Some subscriptions are quite pricey
  • You need to purchase the local SEO package separately 

If you’re exploring options beyond Moz, our comprehensive article on Moz Alternatives offers insightful comparisons with other SEO tools in the market.

Features Comparison

There’s no one-size-fits-all formula for the best SEO tool. Instead, it’s about finding a platform that offerfeatures and prices that work well for you. Our SpyFu vs Moz showdown is in the sections below!

Rank tracking


Our SpyFu vs Moz review team mentions that this platform provides weekly updates for keyword rankings, including organic and paid positions. That distinction is important as it ensures you can understand the success of your advertising campaigns and how your organic traffic is progressing.

Adding keywords can be done while creating a project. SpyFu will even suggest terms that are suitable for your website. It is fully customizable, so you can add any phrases you see fit. A convenient option is to add the desired keywords from other website pages. Let’s say you receive suggestions on PPC keywords – you can add one in a single click.

While choosing SpyFu or Moz, keep in mind that the rank tracker might take up to an hour to deliver the initial results. From there, you will continue receiving weekly updates at roughly the same times. 

It’s great that you can label keywords and organize them in the desired manner. This also makes exporting easier if you need to use this info somewhere else.

To gain a more nuanced perspective on SpyFu’s features and usability, take a look at our in-depth SpyFu Review.


Moz makes it easy to track your keyword ranking performance. It covers multiple search engines, including Google and Google Mobile, Yahoo, and Bing. That’s a great addition since you might find it easier to rank on other search engines than Google, especially for more difficult keywords.

While choosing Moz or SpyFu, keep in mind that you’ll not only receive comprehensive information with Moz, but you’ll also get extensive data in seconds. The platform will deliver rankings for related keywords, which you might want to include in future monitoring.

Moz proudly states that their search volume estimation has 95% accuracy to ensure effective prediction. Keyword difficulty ratings and history graphs are also there. The latter is a common feature, but it’s worth mentioning since it’s great for tracking your progress.

It’s possible to narrow down your search to a particular country but also analyze rank tracking for a subdomain or exact page. The last checked metric will confirm you are getting the most recent data available.

For a deeper understanding of Moz’s capabilities and how it can enhance your SEO strategies, consider reading our detailed Moz Review.


If you compare Moz and SpyFu in rank tracking, the latter is a clear winner. SpyFu still keeps things quite basic – you get weekly updates, and the initial analysis could take up to 60 minutes. Moz delivers instant information, and it seems more comprehensive and better organized. It separates desktop and mobile visibility and covers multiple search engines, which can be a critical distinction for industry professionals.

Backlink Analysis


Our Moz vs SpyFu team mentions that this platform has a Backlink Checker tool that works well. You can enter a specific keyword and see detailed information about the backlinks containing it. The data includes organic clicks for the page and domain, as well as estimated domain strength, outbound links, and ranked keywords.

SpyFu will show backlink types, which can include forums, blogs, news, directories, websites with affiliate links, etc. The convenient thing is that you can filter results based on backlink type. It’s also possible to show pages that link to a specific competitor or exclude pages that link to your website.

The important thing to mention while choosing between Moz or SpyFu is that this tool won’t perform a backlink audit. The platform will only show safe backlinks.


Moz has a Link Research tool, which requires you to enter a domain, subdomain, or exact page address. The platform will deliver results quickly, and the information you receive can be very useful.

You’ll notice a Domain Authority score, which will tell you about the current rating that the domain has in terms of backlink juice. Our SpyFu vs Moz team mentions that this tool shows backlink attributes, such as no-follow and follow, and you can see new and lost backlinks, too.

Moz spices up the entire data presentation with beautiful graphs and comparisons to the past. You will see how various metrics have changed over time, which is great for monitoring your domain authority performance.

You will see a list of top site pages, but also anchors most frequently used. It’s possible to compare different link profiles, which is great for competitor analysis. Link intersections also offer useful statistics in this department.

Moz also has a Spam Score utility, which will specify the links that come from platforms with poor authority scores. These links can do more harm than good, so use these suggestions to begin removing them.


Once again, the winner of our Moz vs SpyFu comparison is Moz. It’s clear why – SpyFu doesn’t even perform a backlink audit and only shows safe links. On the other hand, Moz has a Spam Score tool that focuses on identifying links that could be damaging to your website. Other details are also extensive, which is why there’s no question as to who the winner is in this category.

Competitor Analysis


Our SpyFu comparison team found it simple to initiate a competitor analysis, and the software is fast in delivering results. All you need to do is to enter the desired website address to receive detailed information. This includes suggestions of other competitors similar to the given profile, which might help to uncover new rivals in the market.

You’ll notice useful keyword information, including keywords that your website and the competitor share, along with monthly clicks and their value. You can open common keyword results to get more information. The details will include a particular keyword’s search volume, difficulty rating, and CPC estimation.

Another important option is that you can access historical data. Keep in might that more expensive packages will offer historical data as far back as ten years in the past, while the basic subscription only shows six months of history.

Organic ranking history is nicely portrayed in a graph, along with the critical keywords. Our SpyFu vs Moz review team also discovered that you could easily access the entire backlink table of your competitor. This includes organic clicks, domain strength, outbound links, and other useful information.


It’s a nice touch that Moz has a free competitive analysis tool that you can try even if you don’t register. Once you enter your domain’s address, it only takes a few seconds for the platform to show results.

Our Moz comparison team noticed two metrics – Page Authority and Domain Authority. You can also see interesting statistics regarding top-ranking positions.

The platform will suggest your main competitors based on their engine analysis. Take this with a grain of salt since some social networks might appear as your top competitors, and they probably aren’t the domains you even want to cover. But if you see an entire list, you can gather the list of main rivals easily.

The next thing our Moz vs SpyFu review team noticed includes a fine list of suggestions for keyword opportunities. You will once again need to filter out some keywords, especially if you aren’t aiming for English keywords, but it’s not a big hassle.

The Keyword Gap and Link Intersect tools are strong suits of Moz in this department. You can use them to determine any differences and potential opportunities to rank your platform higher than the rivals.


The biggest advantage of SpyFuis the nicely portrayed historical data, including keyword performance graphs. However, if you compare Moz and SpyFu, it seems that Moz has better-sorted information, It offers useful data in different departments, and the more attractive user interface makes it easier to navigate.

Comparison of Other Features

Let’s start with the notable features offered by SpyFu:

  • API access. It’s only available in some subscriptions but can be a valuable addition.
  • Custom reports. If you are a marketing agency, custom-branded reports can make you look even more professional.
  • Sales leads & domain contacts. The number of these that you receive also depends on the subscription chosen.
  • Keyword analysis. Researching keywords is done easily with SpyFu, as well as creating different groups and labels.
  • Top lists. You’ll find many top lists across the different tools used on the website, such as the highest PPC spenders.

As for Moz, you can expect the following:

  • Site crawl. It’s a detailed technical audit of your website, which covers a wide range of issues and offers a convenient way to keep track of problems .
  • Local SEO. Although it’s available as an add-on, it’s quite useful and offers monitoring and adjusting local business listings and much more.
  • Content marketing. SEO writing assistant and many templates can help in creating better content for your site.
  • Social media. A wide range of tools ranging from trackers and posters to influencer analytics, will ensure deep coverage of your social network performance.
  • Comprehensive reports. There’s a nice range of reports you can create with Moz, which is great for agencies and marketing experts.

Price Comparison


You’ll find three subscription options when signing up for SpyFu:

  • Basic. The monthly price is $39, but if you choose an annual payment, you’ll pay $16 a month, which is a huge money saver. The plan includes 10,000 search results and data exports, historical data for up to six months, and 5k weekly tracked keyword rankings.
  • Professional. You get unlimited search results, domain overviews, and other services, as well as API access and custom-branded reporting. The price is $79 a month annually but $39 for the first month. If paying annually, it comes out to $36 a month. 
  • Team. It’s the most expensive option, with historical data as far back as ten years and access to five user accounts. The price is $299 per month or $149 a month if you pay annually.

SpyFu comes with a 30-day money-back guarantee but not a free trial. Should SpyFu not meet all your requirements, our analysis of SpyFu Alternatives might help you find a tool that’s a better fit for your needs.


While comparing Moz pricing vs SpyFu pricing, we have to note this platform has more complex subscription options. As for the premium packages, here are your options:

  • Standard. You get a modest number of research and track & crawl analyses but unlimited reports and 24/7 support for $99 a month.
  • Medium. It’s the most popular package, according to Moz. Apart from more credits in various areas, you get two user seats and unlimited branded reports and templates for $179 a month.
  • Large. Three user seats, unlimited on-page grader reports, and other tempting features are a part of the package that costs $299 a month.
  • Premium. For $599 a month, you can expect the most impressive range of credits, a speed crawl, and five user seats.

You can save 20% if you pay annually. There’s also Moz Local, with a focus on local SEO, and the pricing starts at $14 a month. The platform offers a 30-day free trial for the Pro variant.


An important distinction when comparing SpyFu pricing vs Moz pricing is the fact that SpyFu doesn’t have a free trial. Yes, they offer a money-back guarantee, but it’s far from being the same. Also, SpyFu is incredibly affordable, especially if you choose annual payments. Although Moz is a more comprehensive tool, it’s clearly pricier.

Alternative to Moz and SpyFu

Moz and SpyFu belong to SEO tools, but the former is a more comprehensive platform. SpyFu delivers useful information, but it’s nowhere near as detailed. You might need a third alternative, such as a platform that offers the biggest value for the money, and we found it below!

SE Ranking

SE Ranking has now been around for a decade, and it has over 800,000 users worldwide. The SEO platform is suitable for newbies and individuals but also advanced industry professionals.

If you compare SpyFu and Moz to SE Ranking, here’s what you can expect from this tool:

  • Rank tracking. The platform allows searching up to five locations at no additional cost.
  • Keyword research. You can check paid and organic keywords, as well as get useful historical data.
  • Backlink checker. Apart from analyzing backlink profile details, you can compare your profile with competitors by using the backlink gap analyzer.
  • Local SEO. You can edit various local listings, such as Google Business Profile.
  • Site audit. The website technical audit is comprehensive with detailed reports, and the Page Changes monitor is another useful tool to use.

Content marketing tools, special agency packs, API access, competitor analysis, and other tools are also a part of the SE Ranking software suite. If you are having second thoughts about whether SpyFu or Moz is the best fit for you, you can try SE Ranking with a free trial, and it might end up being your favorite.


We can end our SpyFu vs Moz comparison with a simple message. If you need an affordable and entry-range SEO tool that can still provide a decent range of SEO information, you should go with SpyFu. It does a nice job of researching keywords, as well as suggesting related ones. There are a couple of convenient features, such as the backlink website types and loads of useful historical data.

That being said, our SpyFu vs Moz showdown must underline that Moz is a far more comprehensive tool. If you are a marketing expert, this is the way to go. The tool comes with loads of features, such as extensive rank tracking and detailed backlinks. Spam Score and other utilities also make Moz stand out from the competition. The good news is you can try this tool with a 30-day free trial. That’s not an option with SpyFu, although it does offer a 30-day money-back guarantee, but that approach might not be suitable for some users.