Serpstat vs Semrush Comparison – Which Is Better? All Details Revealed

The fact so many premium SEO tools are available on the market is both a blessing and a curse. Whether you are an individual or an agency, you need an SEO software suite that’s easy to use but offers the tools you need for positioning your platform in the search engine rankings.

Serpstat and Semrush are two strong platforms that offer an extensive range of SEO and other tools to help you achieve your digital marketing strategy goals. The following article offers a Semrush vs Serpstat comparison of these SEO solutions in every major department!

What are Serpstat and Semrush?

Serpstat Overview (+ Pros and Cons)

Serpstat has been around since 2013, but it has expanded its original idea of offering solely keyword research. Today, it has 200,000 users and a vast range of SEO tools, ranging from site audit and backlink analysis to competitor research. Keyword research is still its primary feature, with 25,000 keyword updates per minute and over five billion terms in its database. For a more in-depth understanding of this platform, consider reading our detailed Serpstat Review, which offers comprehensive insights into its features and usability.


  • Detailed rank tracker features, including separating mobile and desktop devices
  • Site audit results are useful, and the data is well-sorted by priority
  • Detailed backlink analysis with helpful information
  • The basic subscription is quite affordable


  • Some tools are slow in delivering results
  • There’s a learning curve due to an interface that’s not very intuitive

Semrush Overview (+ Pros and Cons)

This SEO suite is among the market leaders, and you’ll often find Semrush vs Serpstat and comparisons of this platform with other services. Semrush is an extensive tool intended for individuals who want to do website SEO and professionals with various digital marketing goals. The platform offers comprehensive keyword and competitive research, campaign management, and other features in its web-based dashboard.


  • An extensive tool range for marketing agencies
  • Many tutorials, guides, and other resources to help beginners
  • Detailed technical and on-page audits
  • Comprehensive keyword research, along with a magic tool and manager


  • Doesn’t cover any other search engine but Google
  • Subscriptions aren’t cheap

To gain a deeper perspective on Semrush, our Semrush Review article delves into its functionalities, pros, and cons, helping you make an informed decision.

Features Comparison

Now that we know the basics let’s start the Serpstat vs Semrush showdown by comparing the main features of both platforms. Our experts offer a detailed overview in the following sections!

Keyword Research

Researching the right keywords to use on your website and rank higher than the competition is imperative for both website owners and marketing professionals. Here’s how Semrush and Serpstat perform in this department!


It’s as simple as it gets with Serpstat – you enter some words related to the desired terms you want to pursue in the search engine rankings, and the platform delivers results. The keywords you search could be for a particular page but also an entire domain. You’ll find it useful to filter the results to a specific country, as it helps achieve better results in that region.

Our Serpstat comparison with other tools showed that the results are detailed enough. It’s a bit tricky to find the desired information, however, since the Overview page only offers limited details. The interface isn’t that user-friendly, and it may take a while to get comfortable with it.

The information you receive for each keyword will include its search volume per month and a custom difficulty rating. The higher the rating, the tougher it will be to compete for that specific keyword. On the plus side, Serpstat will try to suggest some related phrases with a lower difficulty rating to help you adjust your strategy. But if you compare Semrush and Serpstat, the number of suggestions you receive with this tool isn’t exactly impressive.

Apart from organic keywords, you can monitor paid ones, which will assist you in creating an advertising campaign. It’s a great help to optimize your investments since information about keyword difficulty, combined with other tools, will ensure you optimize your ad strategy.


Everything works via the web browser, and you’ll find keyword research in the main menu on the left. After you enter the section, you’ll notice a field to enter key phrases. But the trick is that you can enter up to 100 phrases, and all you need to do is to separate them with commas. If you are a marketing agency running a large-scale analysis, this option is incredibly useful.

A similar thing we noticed in the Serpstat vs Semrush comparison is that it is possible to filter by country in both tools. Semrush will display a city list in the chosen country if you want to filter the analysis to a specific area.

Our experts were thrilled when they saw how fast this tool performs, and the results are fairly detailed. You’ll begin with an overview of all keywords, but if you pick a specific phrase, you’ll see a detailed analysis.

The results include the search volume on a global level but also for the chosen localized market. Apart from the keyword difficulty rating, you’ll see a small description. And Semrush will also show an estimate of how much a CPC campaign would cost for the chosen keyword. Current trends are useful if you want to see if there’s an unusual spike for a particular phrase, especially when you combine this information with historical data.

Another feature that makes this tool stand out in the Serpstat comparison with other platforms is the Keyword Magic Tool. This is a utility where you receive various keyword options related to the chosen phrase. You can also see questions users often type in search engines. And the Keyword Manager utility can assist if you want to place certain keywords in groups.


Semrush offers some convenient features, such as the Magic Tool, with loads of suggestions on related keywords. The information provided is helpful, but despite that, the winner in this category of our Serpstat vs Semrush comparison is the former. The platform has been focusing on keyword research ever since its launch, and it has an incredibly extensive keyword database with frequent updates. If your focus is on researching keywords, you can’t go wrong with Serpstat.

For those considering other options in the market, our Semrush Alternatives article outlines various other SEO tools that could be a good fit depending on your requirements.

Rank Tracking

Before you can even start optimizing your website for search engine ranking, it’s worth knowing your current position. Rank tracking is the best starting point and the most useful tool to track any progress you’ve made over time. The following sections will answer if Serpstat or Semrush performs better in this area!


Serpstat has an advanced algorithm that makes it easy to analyze search engine results for the desired options. You can select many adjustments for monitoring, such as identifying how certain pages perform or focusing on entire website categories. The info you receive is trustworthy, and you’ll know how your platform performs compared to the competition.

Yandex and Google are available for rank tracking on this platform, and the former can be an important influence when choosing between Serpstat or Semrush. After selecting the pages to monitor and search engines, you can focus your search on particular regions. That’s great since you can choose a specific country or a city within a region. Such options can be convenient for local SEO, and the same is true for choosing to monitor results in a particular language.

Our Serpstat vs Semrush review experts also noticed that you can choose between organic and paid results. It’s convenient to distinguish between the two categories, and the results can be helpful for optimizing your ad campaigns. The tracker also shows results for mobile and desktop devices in separate sections. Using mobile gadgets to browse the web has become a huge trend, and this info will ensure you don’t fall behind the competition in that category.

Another convenient option is that Serpstat can suggest keywords to follow after analyzing your specific domain. It’s also possible to enter keywords manually, and you have the option to create comprehensive reports in only a few clicks. The interface is user-friendly, and the report results will be understandable to beginners.


Our Serpstat vs Semrush review team notes that this platform calls this feature Position Tracking. You can easily monitor the rankings of your website and competitor websites on Google, but other search engines aren’t supported. 

If comparing Semrush to other tools, it’s important to note that Position Tracking updates information every 24-48 hours. That’s not very frequent, so you’ll need to have some patience when tracking your ranks.

The good thing is that you can integrate the Semrush tool with Google Analytics, which ensures you can collect information on any keyword you want to rank for on this search engine. Thanks to the integration with Google Data Studio, you can collect information about paid and organic data from your Position Tracking campaigns.

The results are visually pleasing and easy to navigate. You can see more information about your current position, as well as check the visibility rating, which is given in percentages. The estimated traffic information, compared with historical information, can tell you if your SEO and PPC campaigns had any success.

Our Semrush vs. Serpstat review also determined that this tool shows a nice competitive analysis, which will tell you how many times each platform ranks in the top 3, 10, or 100 results in Google.

It’s a shame that each Semrush project you create only allows you to run a single Position Tracking campaign. This is partially mitigated by letting you adjust different targets within a campaign. You can set up thousands of devices or locations if you choose a Business account.


It’s hard to decide the winner of the Serpstat vs Semrush showdown in this category. Serpstat collects information from both Google and Yandex, which is an advantage since Semrush only focuses on Google. Also, the update frequency isn’t impressive on Semrush, but it offers detailed results with loads of useful information, including a visibility rating and helpful suggestions on how to improve rankings.

Backlink analysis

Even total newbies to SEO know that link juice is imperative to pursue high rankings in search engines. We will compare Semrush and Serpstat in this department below, so keep reading to discover our findings.


It’s clear that Serpstat takes backlink analysis seriously since it has an entire area focused on it. Depending on the domain size, the results might be available immediately, and processing the information is surprisingly fast.

Serpstat comes with an SDR rating, which stands for the Serpstat Domain Rank. It shows the current rating of your backlink profile. Detailed information on link attributes and lost backlinks will ensure you have comprehensive information about the linking details.

In the Referring Domains statistics, you will find information regarding Malicious Sites. The tool uses Google Chrome and other options to detect malicious pages and ensure you avoid them in your linking structure. The platform also allows analyzing anchor texts, which can assist you in determining which links are the most popular.


Our Semrush vs Serpstat comparison experts were happy to determine that this platform has a Link Building section that can be a strong companion in this department. The company’s database has over 43 trillion backlinks, which is impressive. The platform also boasts frequent backlink updates .

You’ll benefit from a metric called Authority Score, which focuses on analyzing your backlink profile quality. Tracking your AS can be done via the Authority Score graphic shown in the overview of the results.

The statistics offered are nicely presented in graphs and charts, and you can learn more about the trends in the number of referring domains, new and lost backlinks, and their total number. Top anchors, backlink types, and even niches of the referring domains all provide incredibly useful information.

Each parameter comes with separate tabs with even more statistics. You will see link attributes like nofollow, follow, or sponsored, as well as a detailed list of backlinks along with that page’s authority score.


The Semrush vs Serpstat battle has been strong in this department, but it seems like Semrush offers a bit more detailed information related to backlinks analysis, or at least it’s better sorted visually. Both platforms will estimate the strength of your backlink profile, and it’s nice that Serpstat helps detect malicious sites. Semrush, on the other hand, makes monitoring trends easy by covering historical information. It also has an impressive backlink database, which is ultimately critical in this department.

If you’re exploring alternatives to Serpstat, our article on Serpstat Alternatives provides a list of comparable SEO tools that might better suit your specific needs.

Competitive Analysis

Analyzing your competitors and understanding what they are up to, or perhaps copying a successful strategy, can help your SEO efforts significantly. Check out our Semrush comparison to Serpstat in this department below!


Serpstat has a variety of tools that can help you analyze your competitors, learn how they work, and develop methods to try and outperform them. You can perform SEO research to discover their top-ranking pages, get organic competitors per keyword, and other useful info. 

Common keywords are an excellent way to identify potential gaps compared to the competition. Also, you can find out if their domain is visible for certain keywords, which can help you to strengthen your campaign there and improve your rankings. PPC information will also be beneficial, as well as keyword batch analysis, which allows comparing up to five domains in 18 different metrics.

Link Intersect is a useful competitor analysis tool offered by Serpstat. It allows for comparing multiple domains to see their referring pages and domains. It can be convenient to identify gaps and learn about websites you can use to strengthen your backlink profile.


Semrush offers a Market Explorer tool, which has a convenient Find Competitors option. You can use it if you aren’t sure who your greatest rivals are. The tool will show useful information on total visits but also visits per category. From there, you will know which domains to focus on as your competitors.

While creating competitors’ profiles, Semrush can help with different tools. These include traffic analytics, including useful info like the average time visitors spend on a page. You can focus on searching for paid and organic competitors to improve your strategy.

EyeOn is a unique tool designed by Semrush that performs 24/7 competitor monitoring. You will receive everything from info about new content to services that are getting extra advertising, which is great for determining competitors’ marketing strategies.

One2Target is another useful tool, except it focuses on audience analytics. It will tell you how the audience engages online based on socioeconomic and demographic info.


The Semrush vs Serpstat showdown in this category clearly shows that both platforms have various tools to try and identify your competitors and their strategies and goals. Semrush has convenient tools in Market Explorer, EyeOn, and even One2Target. On the other hand, Link Intersect in Serpstat can be useful to determine gaps in the backlink profiles of your competitors and find opportunities for your platform.

Comparison of Other Features

Semrush and Serpstat are both comprehensive platforms with many useful tools for personal and professional clients. First, we’ll see what we can expect from both services in terms of features we haven’t covered above.

Let’s start with Serpstat:

  • Detailed site audit. While it isn’t the fastest, it’s incredibly detailed with the information it provides. You will receive an SDO Score, which rates how your website is optimized at the moment, along with suggestions on how to fix technical issues and other ways to improve.
  • Local SEO. If optimizing for local users is important, you can create and monitor all directories from a single dashboard. You can adjust profiles, as well as check user reviews on different platforms.
  • Batch analysis. It’s useful if you want to compare multiple domains or keywords. The feature seems convenient for agencies and professionals since it can save some time.
  • Personalized reports. We already mentioned this, but it’s worth noting that the platform offers an extensive range of customizable reports. It’s possible to set their automatic delivery at chosen times, and the selection is impressive in terms of what information to include in a report.
  • AI content. Artificial intelligence is progressing continuously, and Serpstat implemented AI content generators for meta titles and descriptions, but also other content types, including an article creator.

Now, let’s proceed with our Serpstat vs Semrush review by covering other features offered by Semrush:

  • Site audit. Each audit has to be a part of the project, and the crawler is comprehensive as it covers everything from auditing the domain to subdomains. You can also pick from advanced options like JS rendering. The information received ranges from the Site Health rating to a nicely sorted list of issues to improve.
  • Local SEO. You can check your existing listings for free, which is great for determining the initial position when ranking locally. Semrush allows you to read and manage reviews from a single dashboard.
  • Advertising. PPC keyword tools, Advertising and PLA research are only some of the tools that can be useful, especially for professionals.
  • SEO writing assistant. You’ll find content templates, as well as an AI assistant, to help with writing efforts.
  • Social Media. The Social Inbox option is excellent for tracking any customer engagement, and you can also use a poster tool, and an influencer analytics feature.

Detailed reports are also available here, which is another reason why it’s not easy to compare Serpstat and Semrush. They offer loads of different features, and it’s all about what your expectations are.

Price Comparison


We’ll start our Serpstat pricing VS Semrush pricing details with Serpstat, and you can see the available packages below:

  • Lite. The lowest subscription tier allows you to use about 20 tools for SEO and competition analysis, and it costs $69 a month.
  • Standard. Up to three individuals can use SEO, SEM, and PCC tools and benefit from branded reports for $149 a month.
  • Advanced. More searches and results are available in this subscription which costs $299 a month.
  • Enterprise. For $499 a month, you get the most comprehensive service and development team support.

You get a 20% discount if you choose to pay annually, and the free trial lasts seven days.


Semrush offers three different subscriptions, all of which come with a seven-day free trial:

  • Pro. For $119.95 a month, you can use standard tools like site audit, competitor analysis, and keyword research.
  • Guru. For $229.95 a month, you also get access to historical data and some toolkits.
  • Business. PLA analytics, API access, and other extensive features are available at $449.95 a month.


Both services offer a free trial for a week, which isn’t generous, but it’s enough to try the platforms and see if they are the right choice. As for the Semrush pricing vs Serpstat pricing details, it’s clear that the basic package offered by Serpstat is more affordable. However, you don’t get tons of tools or use credits, so it’s only for beginners. On the other hand, Semrush’s packages are truly extensive, especially the Business tier for professionals, and they offer excellent value for money.

Alternative to Semrush and Serpstat

Now you’ve read details about Serpstat and Semrush, and you are aware that there are dozens of other services, such as Seobility, Sistrix, or Moz. While they can all be decent options, SE Ranking offers plenty of value for the price, so let’s learn more about it!

SE Ranking

SE Ranking is an all-around SEO platform suitable for both individuals and marketing agencies, as well as other professionals. You can count on it for everything from keyword research to detailed SEO reports with numerous different templates.

Let’s see some SE Ranking features:

  • Site audit. Even at the lowest subscription, you get 100,000 pages per account. Useful tools like Page Changer ensure you don’t miss a single important detail.
  • Keyword research. Focus only on paid or organic keywords and get historical data for better analysis.
  • Rank tracker. SE Ranking can cover multiple locations per phrase, and there’s no additional cost.
  • Local marketing. From editing your Google Business Profile to other tools, you can easily optimize your local marketing efforts.
  • Backlink checker. Extensive details for backlinks on checked domains, including helpful tools like the backlink gap analyzer.

The basic subscription is only $55 a month, and new users can unlock the SE Ranking free trial to test the tool.


The final impression of our review team is that it’s not about finding out whether Semrush or Serpstat is better. Both tools can be excellent choices, depending on what your requirements are. For example, there’s no question that Serpstat is a great option for keyword research. The platform started out by focusing on this area, and it’s no wonder its efforts paid off. 

If you compare Serpstat and Semrush, you’ll see that Serpstat covers Yandex, which isn’t the case with the other platform. On the other hand, Semrush is incredibly comprehensive and offers extensive tools for local SEO, advertising, and social media. Their site audit feature is extensive, and is capable of finding even the smallest issues to perfect your website optimization. 

Ultimately, we suggest trying both tools via a free trial. It will give you a sneak peek into the available options and interfaces, and allow you to find outwhich platform you find more user-friendly.