The Most Detailed Ahrefs vs Ubersuggest Comparison You’ll Find Online

Are you wondering which SEO platform is better – Ahrefs or Ubersuggest? If you are searching for the best SEO service, our comparison of these two software suits will help you pick a more suitable one. Our experts cover main features, such as domain and backlink analysis, and make sure to mention all relevant details and functions. 

You’ll also learn everything about the pricing and who’s the winner of the Ubersuggest vs Ahrefs showdown in terms of cost. As you’ll see, we’ll be comparing an entry-level and a premium SEO service. If that sounds intriguing, check out our detailed review and learn more about both platforms below!

What are Ubersuggest and Ahrefs?

Ubersuggest Overview (+ Pros and Cons)

Ubersuggest was originally imagined as a tool that would scrape terms from Google Suggest, and it was quite successful. However, it was the acquisition made by Neil Patel that took this platform to the next level. 

Patel’s idea is to offer an SEO tool that would be accessible to everyone, so basic Ubersuggest features are free. However, it’s the premium subscription that unlocks the tool’s full potential. Despite being an all-around platform, if you compare Ubersuggest and Ahrefs, you quickly discover that Ubersuggest is an entry-level service that doesn’t aim to compete with major industry players. Instead, it tries to offer a range of useful features to individuals and businesses who don’t plan on investing huge money in SEO platforms.


  • Some unique metrics, such as age distribution among the keyword searchers
  • Five different categories of keyword ideas and a list creation option to organize them
  • Site audit offers a detailed explanation of issues and how to fix them
  • Affordable pricing and lifetime licenses


  • Credits often limit you from pulling complete info from the database, especially for large sites
  • Exporting is only possible to CSV files

Looking into Ubersuggest for improving your website’s SEO? Check out the in-depth Ubersuggest Review to understand its capabilities, pricing, and how it compares to other tools.

Ahrefs Overview (+ Pros and Cons)

Our Ahrefs comparison shows that the company has been in the SEO industry for over a decade. It’s among the leading players in the category of services offering extensive all-around online marketing services. 

The platform is capable of in-depth domain and backlink analysis, keyword research, site audits, and much more. Whether you are aiming to improve website content or boost its link profile, this tool has you covered. Ahrefs is web-based, easy to use, and has over 19.2 billion keywords in its database. Brands like IBM, LinkedIn, and Expedia all use this service, and the platform is widely regarded as one of the most reliable SEO data providers.


  • Impressive range of filters available to customize the data shown
  • In-depth domain analysis is great for understanding the competition better
  • A huge database of live backlinks
  • Support for nine search engines, ranging from Google and Bing to Baidu and Amazon


  • Expensive subscriptions
  • Daily ranking updates are only available in some packages

Features Comparison

Domain analysis


You’ll find domain analysis in the Traffic Estimation section in the dashboard. After entering the page or domain address, the platform only takes a few seconds to provide results. Our Ubersuggest vs Ahrefs team mentions that the main traffic overview shows basic details like organic keywords and monthly traffic, along with the domain authority score and backlink number.

You’ll find a graph portraying the organic traffic and SEO keywords ranking. That’s essentially the position distribution of the organic keywords for the first 100 results in the Google search engine. With historical trends, you can use this graph to check if your website (or the competition) has made any progress or decline in the past months.

If you continue scrolling, you’ll find an SEO keywords table. It shows estimated visits, traffic volume, and calculated position for each phrase harvested. The next thing noticed in our Ubersuggest comparison is that the domain analysis shows top SEO pages by country. The platform will collect the markets where the website is present, and you can see detailed statistics. 

A separate page is dedicated to listing top pages by traffic. The platform will show the URL of the page, estimated visits, backlinks, and social media details. It’s possible to export results to CSV files and copy them to a clipboard.


Site Explorer is the name of the tool that Ahrefs designed to analyze a website or URL. The platform promises to present data from three major categories – traffic, backlinks, and website structure. The tool is fast, and the results will be available in seconds.

Our Ubersuggest vs Ahrefs team liked the nice overview of the main data, including the backlink profile information with the domain authority rating and referring domains and organic and paid traffic performance. You can see detailed information about the traffic by location and even compare the top five markets on a chart.

A visual presentation is available for customized performance metrics. You can choose from average organic traffic and its value to referring domains and crawled pages to display only the data you need. If you look at backlinks details, you’ll learn about follow/no-follow statistics for the referring domains and links and also discover any UGC or sponsored backlinks if present.

If paid keyword campaigns are a part of your marketing strategy, Ahrefs should be your pick. Our Ubersuggest vs Ahrefs review showed that it’s this platform that shows incredibly detailed paid keyword statistics. Those include the ratio of paid and organic traffic and the specified keyword’s position and difficulty. Whether you are checking the success of your PPC campaign or looking for inspiration from the competition, this data will come in handy.

Other features offered by Ahrefs include browsing historical data, checking details on keywords and backlinks, and analyzing the site structure to see which subfolders receive the most traffic.


Our Ahrefs vs Uberssugest comparison undoubtedly determined that Ahrefs is the winner in this category. It offers far more details and metrics like backlink specifics, site structure details, and extensive paid keyword information. It’s ideal to learn more about your websites and the competition.

Backlink Analysis


Our Ubersuggest vs Ahrefs review determined two tools for these purposes – Backlinks Overview and Backlinks Opportunity. We started with the overview, which can focus on a domain with or without subdomains or an exact URL.

The three main metrics include the domain authority score, which goes on a scale from one to 100, backlinks and the referring domain number. You can also see how many of the total backlinks have a no-follow attribute.

As our Ahrefs vs Ubersuggest team noted, the visual presentation of how backlinks and referring domain numbers changed over time can help you understand progress (or decline) in seconds. The graph is well-sorted, and it’s easy to find exact information for any month for which the data is available.

Ubersuggest presents new and lost referring domains in the next graph, showing exactly how many links you gained or lost during the previous month and on which dates. Checking the referring domains by the domain authority score will help understand the quality of websites that refer traffic to pages on your site.

The total list of backlinks shows authority ratings, source and target URLs, anchor text, first and last seen dates, and the potential spam score. You can sort results to feature one link per domain, only no-follow or do-follow links, or even apply advanced filters. All these, along with the option to export data, show Ubersuggest has what to offer in the Ahrefs vs Ubersuggest comparison.


Ahrefs doesn’t have a separate backlink analysis tool, but it’s a part of the Site Explorer. The platform offers the same statistics as Ubersuggest, including domain and page ratings, number of backlinks and referring domains. It’s interesting to mention that Ahrefs will also display the all-time number of referring domains and backlinks, but apart from being entertaining to know, this data doesn’t have a lot of value.

Backlink details are extensive, and if you make a Ubersuggest vs Ahrefs comparison, you will find that this platform shows the percentage of no-follow and do-follow links, but also UGC and sponsored backlinks. Graphs featuring referring domains and average ratings, as well as RD statistics based on page and domain authority, are also available.

Ahrefs’ database has over 14 trillion live backlinks, along with historical data that goes back over seven years. That makes this platform great for spying on the competition. The backlink list will show everything from anchor text and links to the referring page to domain and page traffic statistics. You can visit sections about broken backlinks, anchors, and internal links to learn more about these categories.


Ahrefs vs Ubersuggest showdown in backlink analysis might be a close call, but the winner is Ahrefs. It’s hard to overlook its impressive database of live backlinks, as well as the detailed data available, which is something advanced professionals will appreciate. Ubersuggest offers plenty at a price and covers the basics, but it still can’t measure with Ahrefs in terms of how extensive data it provides.

Keyword Research


After setting the basic parameters, like entering the key phrase and choosing the language and location, you’ll receive a detailed keyword overview. As our Ahrefs vs Ubersuggest team noted, Ubersuggest will immediately show estimated search volume with a rating (low to high) and SEO difficulty. The paid difficulty is a separate metric, and you’ll also find an estimation of whether it is easy or hard to pursue that keyword in paid campaigns. CPC estimation is also there, along with the table that shows mobile and desktop search volume trends over the last 12 months.

Ubersuggest will show the age distribution of the searchers and the percentage of paid and SEO clicks. Once you check all these, you can proceed to the keyword ideas. These focus on five areas:

  • Suggestions
  • Related
  • Questions
  • Prepositions
  • Comparisons

Suggestions and related show the words that contain the seed phrase or terms close to it. Questions and propositions are great when designing an FAQ or content for the “People Also Ask” section. Comparisons usually contain “vs” or “and” terms and are a great way to combine two different key phrases. The metrics available include the keyword volume, CPC, and paid and organic difficulty.

If you enter the Keyword Ideas screen, you can identify phrases with the page one ranking potential. Despite being in the beta phase, this feature is Ubersuggest’s strong suit in the Ahrefs vs Ubersuggest keyword research showdown. It can help you identify low-volume keywords that are easy to rank for on Google.

Keyword visualization is a neat tool if you enjoy visual presentation, but it’s essentially another way of displaying the same data. Checking keywords by traffic and looking for content ideas are also tools available in Ubersuggest. Content ideas will look for pages that contain the seed phrase to help find inspiration for your website content. Organizing keywords into lists is also an option, ensuring you can easily group phrases and create topic clusters.


Ahrefs has a Keywords Explorer tool that covers 171 countries and nine search engines. Apart from Google and Bing, you can explore data on Amazon, Baidu, YouTube, and other platforms. It’s possible to enter up to 10,000 keywords for a single search, which is impressive. The results will show keyword difficulty rating, search volume and traffic details on a global level, and CPC estimation. 

Keyword ideas are grouped into four sections, with the first being all phrases that contain the seed term. You can see the “also rank for” area for related keywords, most common questions, and newly discovered phrases. Another section is the “Also talk about” tab, which usually contains too general and not relevant terms.

Our Ahrefs vs Ubersuggest team underlines the Clicks metrics, which display how many clicks the target keyword received monthly, and the ratio of paid and organic clicks.

Parent Topic is another useful utility offered, as it could suggest if you might target a more general topic rather than the specified phrase. Ahrefs also offers an option to check the latest SERP results and discover details about the ranking history. Creating keyword lists is fairly simple, and you can access them via the main menu on the left.

As in other sections, the parameters offered to customize the results are admirable. You can filter based on anything from the volume, and SERP features to the page word count and other details.


Ahrefs and Ubersuggest both do a great job when researching keywords, but we’ll pronounce Ubersuggest as the winner. It offers well-organized and extensive data, along with deep metrics like the age distribution of the searchers and organic and paid keyword difficulty. Suggestions are nicely grouped into different categories, and managing lists is simple.

If Ubersuggest doesn’t fully meet your SEO tool needs, explore other possibilities in this guide to Ubersuggest Alternatives, featuring a curated list of tools that offer diverse SEO solutions.

Site Audit


Once you access this section on Ubersuggest, you get the info that the crawl takes ten minutes on average. It varies on the website and could take significantly longer with large platforms. The results will display the estimated on-page SEO score and organic traffic, as well as the number of organic keywords and backlinks.

The platform will show statistics about the discovered pages, with special warnings if any of them are blocked, broken, or redirected. If you click to view all pages, you’ll see URLs, titles, and their status.

Our Ubersuggest comparison moved on by entering the section with all SEO issues. A basic overview is on the site audit’s main screen, but the detailed info is far more useful. The platform will show critical errors, warnings, and recommendations while analyzing problems from missing headings to long loading times. You can see the SEO impact and difficulty of fixing estimations and a short section explaining a particular problem and how to handle it. 

It’s worth noting in our Ubersuggest vs Ahrefs review that Ubersuggest analyzes desktop and mobile load times while estimating whether you need to improve it. Interactivity and visual stability also come with ratings, meaning you can use the site audit to improve user experience. These are useful metrics that you won’t find on many other SEO platforms.


If you compare Ahrefs and Ubersuggest, it’s clear that Ahrefs has a more advanced site audit. Its biggest benefit is customization since you can choose between different parameters, which helps focus your search only on specific site sections. The crawl log will show exact statistics on crawled and discarded pages to have all the statistical info.

Ahrefs covers over 140 SEO issue types, ranging from HTML and social tags to links and content quality. The first thing you notice is the overview, which is visually attractive since it contains multiple graphs. The metrics include health score, content types and HTTP status codes of internal URLs and by depth.

You can access detailed reports for each issue category, with detailed information on how many pages have a particular problem. You’ll see any changes compared to previous audits and suggestions on how to fix the remaining issues. It’s possible to enter detailed statistics for each URL affected, including its content type, depth, and organic traffic.

Internal link opportunities are another neat addition in this section. The report analyzes each ranking page of your site and gathers the top ten keywords by traffic by page. It then analyzes other pages looking for the same terms and identifying potential link-building opportunities on an internal level.


Ubersuggest comes out as a winner here, but it was a close call. We were surprised that it offers surprisingly detailed info, including metrics like visual stability and interactivity, along with a clear overview of SEO issues and how to fix them. It might not have as much in-depth data as the rival, but the reason Ubersuggest wins the Ahrefs vs Ubersuggest showdown in this category is that it offers plenty for an entry-level SEO service.

Rank Tracking


Don’t forget to make the required adjustments in Ubersuggest project settings before you conduct rank tracking. You can set the desired ranking frequency between daily or weekly, although daily updates are only available with some premium subscriptions. Apart from adding keywords, you can activate mobile rank tracking and pick the desired locations to search. Finally, it’s possible to customize the date range for showing rankings.

Our Ubersuggest vs Ahrefs team mentions that the rank tracking tool shows the number of keywords with declined, improved, or unchanged rankings compared to the previous data available. The following sections show average position calculation in SERP rankings and ranking distribution. That table covers the top three, ten, and 100 results, and other keywords are placed in the “not ranking” category, but that just means they are out of the first 100 results.

Finally, there’s a table with more statistics on tracked keywords. It shows the position, ranking change, search volume and difficulty. Filtering is only available if you plan to search by URL, and there are buttons to quickly update metrics or add keywords. It’s possible to export results in a CSV format, and you can select which keyword data to export.

Although it’s nice that it covers mobile devices and many different locations, we got the impression that Ubersuggest’s rank tracking is quite basic, and it’s not a strong competitor in the Ahrefs vs Ubersuggest showdown.


Ahrefs supports tracking ranks on Google in 190 locations, including coverage for mobile and desktop devices. It’s convenient that you can import a list of keywords from TXT or CSV files or add the desired phrases manually. After picking the desired languages and locations, the platform starts tracking your ranks.

Once again, the first thing noticed in our Ahrefs comparison is that the creators found a visually pleasing way to portray extensive data. You’ll immediately see the average position calculation and the overall number of positions and SERP features, as well as the traffic details and the ranking distribution. 

Ahrefs finds the Share of Voice, which calculates how many clicks you got from organic traffic, an important metric, and you’ll see a graph featuring its movement in the chosen timeframe. Next to the current ratings, you’ll also see any changes from the previous check, which is great for tracking any position improvements or declines.

Both Ubersuggest and Ahrefs feature position distribution for the first 100 results, but Ahrefs divides it into four categories. The main groups are keywords in the first three, from fourth to tenth, from 11th to 50th, and from 51st to 100th place, along with showing the number of key phrases that are out of the top 100.

SERP feature analysis covers 15 different features, from thumbnails and ads to shopping results and videos. For each keyword, you’ll see how many pages on the chosen site rank for it in different categories, along with other above-mentioned metrics. For data older than 16 months, you can connect the Google Search Console to the rank tracker.


Ahrefs is the clear winner of Ubersuggest vs Ahrefs rank-tracking showdown. It offers more details and useful metrics, and the visual presentation is attractive and presented in a user-friendly manner. You get reliable and accurate data that secures everything you need to track your position changes or monitor the competition.

Considering Ahrefs for your SEO toolkit? Make an informed decision by reading the detailed Ahrefs Review that covers everything from features to user experiences.

Comparison of Other Features

We continue our Ahrefs vs Ubersuggest showdown by focusing on other features that haven’t been mentioned so far. Here’s what’s worth noting for Ahrefs:

  • Content Explorer. Over 14 billion pages are in the database, and you can explore it to find the most suitable topics for your website. Filtering the results can identify low-competition topics and quality websites in your niche that are worth trying to contact for guest blog posts. 
  • Integrations. You can connect the tool to Looker Studio, WordPress, and Google tools.
  • Link Intersect. This tool is great for strengthening your link profile since it finds websites that link only to rivals.
  • Domain comparison and batch analysis. You can see a side-by-side comparison with a rival site and perform a batch analysis that collects SEO details for up to 200 sites at once.

It’s not surprising that Ubersuggest is far more modest in this department, but here’s what you can use:

  • Chrome Extension. A free utility that provides keyword insights when searching on Google, Amazon, and YouTube.
  • My Workspace. It’s a place where you can check your search history and content outlines, although the latter will require integration with the AI writer, another tool offered by Neil Patel.
  • SEO opportunities. In this section, you’ll learn about suggestions to improve your SEO, ranging from optimization and fixing SEO issues to ideas for creating new content.
  • Keyword generator. It’s currently an experimental feature that will come up with keyword suggestions based on the information you enter. That includes domain address and business location, describing your business and adding a competitor. An advanced algorithm finds suitable keywords and presents them in a list.

Price Comparison


Let’s start our Ubersuggest pricing vs Ahrefs pricing by seeing how much different subscriptions cost. As for Ubersuggest, you can access all features with limited credits for free. These are the available premium packages:

  • Individual. It allows managing a single website and adding up to five competitors for the price of $12 monthly or $120 per lifetime. The package includes 2,000 backlinks and 20,000 keyword suggestions monthly, and 1,000 pages weekly in site audits.
  • Business. You can add up to seven websites if you pay $20 monthly or $200 for a lifetime license. You get 5,000 pages in weekly site audits, 50,000 keyword suggestions monthly, and 5,000 backlinks, while there’s the option to add up to ten competitors.
  • Enterprise / Agency. The most expensive package costs $40 monthly or 400$ per lifetime. You can manage up to 15 websites and competitors each, search for 10,000 backlinks and get 100,000 keyword suggestions monthly.

All plans come with a 7-day free trial. Various add-ons, such as extra users and competitor domains, are charged extra at a rate of $5 monthly each.


Ahrefs has four different subscriptions, and it’s considerably pricier, but you also get much more in return. Here’s an overview of the packages:

  • Lite. This subscription is suitable for hobbyists and individuals, as well as small businesses who don’t find SEO their priority. For $99 monthly, you get 6 months of historical data for comparison, 750 tracked keywords for rank tracking, and 100,000 crawl credits, as well as five keyword lists.
  • Standard. It costs $199 monthly and includes 100 URLs to add to your portfolios, 2 years historical comparisons, 2,000 tracked keywords, and 50 keyword lists. Some extra tools like the content explorer and link intersect utility are also there.
  • Advanced. You pay $399 monthly to unlock 100 keyword lists and 5,000 phrases for rank tracking, as well as 250 target URLs. Integration with the Looker Studio is also a part of the package.
  • Enterprise. It starts at $999 monthly, and it’s designed for large businesses and companies. You receive a customized number of users and credits, as well as API and SSO features.

Daily rank tracking updates are paid extra since the default update frequency is weekly. More users and additional credits are also charged more. Some webmaster tools are free with Ahrefs, and you can choose to pay annually for your subscription to get two months extra.

Exploring options beyond Ahrefs for your SEO needs? Dive into this comprehensive guide to Ahrefs Alternatives and discover a range of tools that might better suit your digital marketing strategy.


With affordability one of the top goals of Ubersuggest, it’s no wonder that tool is the winner of the Ahrefs pricing vs Ubersuggest pricing showdown. The option of a lifetime subscription is enticing and great for most individual users, as well as small teams. However, if you want an extensive SEO service, there’s no doubt you should consider paying for Ahrefs, even though it’s more expensive.

Alternative to Ahrefs and Ubersuggest

What if you don’t feel like Ubersuggest or Ahrefs are the best SEO tools for your needs? You might want to consider an alternative, and here’s why SE Ranking offers the best value!

SE Ranking

Don’t be confused by the name – rank tracking is only one of the features offered by this platform. SE Ranking is your one-stop shop for all SEO requirements, from keyword research to local and content marketing. You’ll be impressed by its competitive research options, which range from getting detailed website overviews to learning about rivals’ marketing strategies.

SE Ranking offers rank tracking with historical data, an in-depth backlink monitor with in-depth information about the link profile, and the option to use a local rank tracker. The AI-powered content editor will help create top-quality content and optimize existing pages, and the site audit will identify even the smallest SEO issues like Core Web Vitals to ensure your website remains in healthy condition.

Depending on the package, you pay from $55 to $239 monthly, and there’s the option to save 20% with a yearly subscription. SE Ranking has a two-week free trial that doesn’t require credit card details, so don’t hesitate to see the tool in action to get a personal impression of its amazing capabilities!


Ahrefs is a truly all-around SEO suite, making it the winner of our Ahrefs vs Ubersuggest review. This platform offers an impressive database of keywords and backlinks, well-sorted results available in a user-friendly layout and a visually pleasing manner. It also supports nice search engines, which is more than most competitors.

It’s not that Ubersuggest isn’t worth trying. The platform has a different approach – it tries to offer SEO tools at an incredibly affordable price. Considering the low cost, it offers a lot, including detailed explanations in site audits, extensive keyword ideas, and some unique metrics. While it’s worth considering when choosing Ubersuggest vs Ahrefs, there’s no doubt that Ahrefs offers more in-depth data.