In-Depth Moz vs WebCEO Comparison to Strengthen your SEO with the Right Tool in 2024

Since the modern-day digital marketing realm is dynamic with ever-changing trends, having an online presence optimization is pivotal. If you want your business to climb the search engine rankings, it’s necessary to have powerful and robust SEO tools in your arsenal. Among the variety of decent options, Moz and WebCEO head the list with their cutting-edge toolsets and affordable pricing. They both have the ability to smoothly guide users through different-levels of SEO and marketing processes to reach top rankings, increase organic traffic, and expand search visibility.

Though WebCEO and Moz target the same purposes, they differ in their utilities, features, data coverage, and pricing policies. While scrutinizing the two software, our experts left no stone unturned . Check out this WebCEO vs Moz comparison to figure out what SEO solution best aligns with the needs and budget opportunities of your site or company. 

What Are WebCEO and Moz?

WebCEO Overview

The history of WebCEO began in 2001, when black hat techniques were at the height of popularity. And since the company centered the suite of tools around white hat SEO principles, which was a rare occurrence at that time, the software quickly won the market. Today, it is a cloud-based SEO platform catering to different marketing needs, and both small businesses and large agencies/enterprises. 

Boasting 21 pro-level tools, WebCEO has everything required for successful campaign management from A to Z. Users can leverage the powerful capabilities of keyword research, rank tracking, backlink analysis, on-page optimization, and SEO technical audits. Not to mention, multi-language support and stunning white-label features that help generate custom, professional-looking reports. With its intuitive, easy-to-use interface and excellent data coverage, WebCEO ensures seamless and effective enhancement of search engine rankings and online visibility, even for beginners.


  • Comprehensive toolkit with a user-friendly multilingual interface
  • Accurate and up-to-date insights on keyword performance
  • Efficient keyword research functions, especially local keyword suggestions 
  • Dedicated on-page and off-page optimization features with actionable improvement recommendations
  • In-depth competitor analysis in terms of keywords, traffic, and backlinks
  • Third-party SEO data
  • Attractive pricing tiers 
  • Email alerts and a free trial period available
  • Responsive and helpful support


  • Advanced features require a learning curve for newbies
  • The dashboard might be overwhelming with all the metrics represented
  • Limited keyword discovery functionality compared to alternative apps

Moz Overview

Back in 2004, Moz was established as an online-specific community, and has since transformed into a full-fledged platform with time. Currently, it is all-in-one SEO software with an array of tools to boost digital marketing results for any kind or size of site or business. 

With its proven scope of features from keyword research and technical crawling to competitive analysis and content management, it will definitely increase your web presence, attract organic traffic, and drive you to the top of SERPs. And though Moz is among the veterans of SEO solutions, it still keeps up with constant data updates and the advancement of its built-in tools.


  • Versatile set of tools
  • Intuitive and profound keyword research
  • Great tracking capabilities for tracking the most important keywords and finding relevant key terms
  • Swift and effective site crawling with practical improvement tips
  • Informative proprietary metrics like Domain Authority
  • Chrome Extension available
  • Detailed resources for customer support
  • Annual discount included


  • Outdated and hard-to-navigate UI
  • Missing mobile app
  • Limitations to some technical SEO tools
  • Might be pricey for newbie webmasters

Features Comparison

The following section of the WebCEO vs Moz review aims to closely examine every single functionality . Dip your toes into the capabilities of keyword research, rank tracking, backlink analysis, and site audit. On top of that, discover both platforms’ unique features and pricing models to decide whether Moz or WebCEO is a perfect match for your business.

Rank Tracking

It is no secret that search engine visibility is vital to scaling your business and raising profit. And a rank-tracking feature should be among your top priorities when deciding on a platform. That’s why the first point to review in our Moz vs WebCEO comparison is the incorporated capabilities of the rank tracker tool.


Built-in ranking report functions appear to be similar to those of leading SEO tools, packed in a clear, well-structured, and easy-to-utilize interface. But, when comparing Moz vs WebCEO, the latter processes data and presents rank check insights more swiftly. In addition, users can see eye-catching visualization of ranking distribution by search engines, top 5 moved-up keywords, etc. to assess crucial search changes.

With WebCEO, you can easily track rankings for the same keywords both in mobiles and desktops across 370+ search engines for multiple locations. To enjoy more granular stats, it is possible to narrow the search down to the city or zip code. This will assist you in discovering promising locations to drive the target audience. Aside from promoting top ranking opportunities in major search engines like Google, Yahoo, and Bing, the Keyword Rank Checker allows for keeping track of keywords and optimizing them on YouTube as well. 

When it comes to competition, users may uncover how well they perform against competitors by such metrics as average listing position, site visibility, and in-depth keyword rankings for each competing site. The tool will also showcase the actual result pages of required search engines for specific queries and dates, fully revealing their content. Just click on the highlighted keyword positions of your rivals to get a holistic picture so you can further develop your strategy to outperform head-to-head competitors. 

If you wish to have a 360-degree value of your keyword rankings at your fingertips, WebCEO comparison specialists note that you are free to expand your reports with extra parameters like global and local monthly searches, impressions and visits, number of competing URLs, SERP data, and Moz Domain Authority stats. 


The Rank Tracking solution by Moz will help you target the right keywords by deep monitoring keyword ranking performance and search visibility over time. On top of that, it comes with an accurate analysis of all competitors’ movements across SERPs, unveiling gaps in their strategies to reinforce yours. The tool harnesses tons of SEO metrics to deliver a thorough showdown of keyword ranking dynamics, spanning the required time frame. To start crafting a report, insert a particular keyword, domain, search engine, and country. 

Our Moz comparison team can’t help but mention the proprietary KD score that precisely gauges the difficulty level to rank on various SERPs for chosen key phrases. To understand whether you are moving in the right direction, look through the Ranking History graph to identify what tactics are most/least high-performing. Another nifty functionality is long-term keyword monitoring, which becomes accessible after adding essential key terms to a Moz Pro Campaign.

When you scrutinize Moz vs WebCEO close-up, you will see that they have a lot in common. Moz also introduces ranking insights across prominent search engines, like Google, Bing, Yahoo, etc., and explores search behavior for desktop and mobile devices at local and national levels. On top of that, competitor research by selected keywords is feasible too. Still, Moz ensures more granularity within this feature compared to WebCEO. Dive into how rivals rank for specific key terms and spot all their vulnerabilities regarding search volume, KD, target location, and more.


If you are still unsure about whether to choose WebCEO or Moz to increase ranking seamlessly and swiftly, there is no evident winner. Both platforms are complete in their rank-tracking capabilities, allowing to optimize search performance locally, and globally on desktop and mobile devices. Still, agencies might find WebCEO more suitable with its instant, detailed, and rich SEO metrics reports. Meanwhile, those who are looking for deeper competitors’ insights and KD and search volume stats, are better off going with Moz.

Keyword Research

Relevant keywords directly equal massive,quality traffic. And to find winning key terms in the niche, powerful keyword investigation is decisive. So in this department, we are going to compare Moz and WebCEO with regard to the capacity of the Keyword Research Tool.


Whether you are seeking top-notch keywords for your site or want to reinforce your clients’ strategies, WebCEO’s Keyword Research Tool will provide you with the best-suited, low-search volume options. Acquire a bunch of fantastic keyword suggestions from multiple sources in only a few clicks. During our WebCEO vs Moz review, we discovered the following perks you can benefit from in terms of keywords:

  • Discover Perspective Key Terms via Essential Keyword Metrics. Collect your perfect semantic core with the most important metrics like KEI, global/monthly searches from any location and in different languages, search trends over the last 12 months, and bid competition for a specific keyword.
  • Optimize for Hidden Opportunities Keywords in Google Search Console. The platform makes it effortless to uncover missed keyword ideas by going to the GSC tab in the long-tail keyword research tool by WebCEO. It will help streamline pages for under-the-radar promising key terms and attain a massive traffic flow.
  • Determine the Right Keywords for Targeted Locations. WebCEO is flawless in its ability to choose relevant keywords for local SEO optimization. Type the targeted country/city into the Get Suggestions tab and the Local Analysis tool will showcase the performance dynamics of particular keywords/key phrases in the selected areas. In addition, through meticulous auditing of your preferred targeted location, the system will automatically generate a list of the best-fitting keywords and cluster semantics for you.
  • Peeping into Competitors’ Keyword Strategies. The feature most WebCEO comparison experts highlight is that the Keyword Research Tool enables you to spy on the keywords of rivals without even visiting competitive sites. You can amplify your strategies with profitable key terms found within both organic and paid campaigns of competitors. Just enter an opponent’s site address and the tool will provide you with the top-popular keywords, along with crucial effectiveness parameters – so you can leverage terms of the highest efficacy.


While considering keyword capabilities between Moz vs WebCEO, keep in mind that the Keyword Explorer by Moz stands among the industry-leading toolsets for comprehensive keyword research. Covering an extensive and credible online database of top-quality keywords and up-to-date SERP data, it will unearth valuable keyword possibilities to help you rank high. Better yet, Moz offers this functionality for free. To find relevant key terms/phrases aligned with your industry and target audience, just insert the URL and a seed keyword. In a moment, the tool will pitch the best-related options for your content, providing a holistic view of each keyword’s performance.

By utilizing the Keyword Explorer, users can fully tackle such features as:

  • Keyword Difficulty Evaluation: Learn how challenging it is for particular keywords to reach the top of Google and add impactful key terms to your strategy.
  • Search Volume Analysis: Discover what keywords are worth prioritizing based on their ability to drive high search traffic.
  • SERP Audit: Gauge how specific keywords perform across SERPs to detect the competition and types of content that have an excellent rank. It is also possible to overview every single keyword performance within page authority, domain authority, and backlink metrics. 
  • Organic CTR Estimation: Analyze the click-through rate of needed key terms on potential traffic-attracting opportunities.
  • Priority Score: This proprietary metric of Moz quantifies the keyword’s significance for your business on a scale from 0 to 100, considering search volume, and KD.
  • Page Score: Serves to measure how well on-page content, meta data, internal links, and other SEO elements are streamlined for target key terms.
  • Custom List Creation: As WebCEO vs Moz pros affirm, the straightforward dashboard ensures seamless keyword adding, tracking, and management for various campaigns and topics. Categorize keyword lists with related clusters of search terms based on topic similarity. In addition, you can prioritize keywords/key phrases to target the most promising ones to fine-tune your keyword and content strategy.
  • Keyword Performance Stats: Track specific keywords’ ranking dynamics and fluctuations over time.
  • Competitive Insights: Reveal the best performing key terms of your rivals, along with their gaps so you might outpace them.


When you diligently compare WebCEO and Moz regarding keyword research capacity, you see that Moz is a bit stronger. Though WebCEO shines bright with its keyword optimization for local SEO, hidden opportunities, and in-depth competitive insights, Moz still has a wider range of features with data-driven stats to lead the industry game. Plus, unlike alternatives, you will meet proprietary metrics like Priority Score and Page Score here and can create custom keyword lists that convert keyword research outcomes into stunning rankings.

If you’re curious about what other tools are out there that could serve as substitutes for WebCEO, our article on WebCEO Alternatives provides a thorough analysis of the top competitors in the space.

Backlink Analysis

A sustainable and effective rise of site authority and rankings is impossible without quality and trusted backlinks. That’s why the platform you choose should contribute to backlink profile reinforcements just as much as any other SEO facets. Let’s delve into Moz vs WebCEO comparison in terms of backlink tool potential to understand what ideally fits your case.


If you are hesitating about which platform to choose, keep in mind that WebCEO is powered by the Majestic backlink database. You can keep abreast of your backlink activity as well as competitors with an intelligible dashboard and detailed reports. While comparing the Backlink Checker tool between Moz vs WebCEO, it is worth paying attention to WebCEO’s built-in functionality such as:

  • Comprehensive Backlink Profile Analysis. Quickly assess the overall link profile health via the total number of backlinks that direct to your site, most frequently-used anchor texts, authority and diversity of linking domains, lost/new links, etc. In addition, you can get notified via email about any backlink modifications to take the required measures as prompt as possible.
  • Linking Domains Report. Such reports display a complete list of domains linking to your site, taking into account their diversity and monthly organic traffic. Remember that to increase trust in Google’s eyes, it is better to gain one link from different domains than 100 links from a single domain.
  • Accurate Backlink Metrics for any Site. The Backlink Checker assists in identifying granular data on metrics like Domain Trust Flow, Domain Citation Flow, inbound/outbound links, dofollow/nofollow links, and juicy/toxic links. Users can also explore the status and link text/type of the linking page URL.
  • Most Linked Pages Report. Disclose what pages engage the most backlinks to your site. According to the WebCEO vs Moz comparison team, the tool quickly scans anchor texts of backlinks to facilitate search engines to understand the content of the site.
  • Alerts on Lost Backlinks. The tool enables monitoring the state of the backlink profile to instantly inform about disappearing external links. Keep an eye on when and where the link disappeared, as well as anchor text and the authority level of lost backlinks.
  • Competitive Backlink Spy Tool. As the name implies, spy on the backlink data of prime competitors to determine their gains. Reach out to sites they get valuable backlinks from and ask them to link to your sources.

To understand how WebCEO stands out from its competitors, including Moz, take a look at our in-depth WebCEO Review, which highlights its unique features and overall effectiveness.


Site owners who yearn to achieve a quality backlink profile to attract traffic and boost conversions can incorporate the Link Explorer by Moz. With its large backlink database of over 40T, users will be able to fully measure their link-building efforts to capture high-quality links and eliminate spammy and toxic ones. Still, so as to not go wrong with the backlink checker tool, this WebCEO vs Moz review entirely demonstrates the features of Link Explorer you might utilize to compete and thrive online.

  • Meticulous Backlink Analysis. Thoroughly investigate backlinks, most impactful pages, linking domains, and anchor texts, including the top ones. For those who want to perform more granular insights, the tool delivers stats on total lost/gained links, the ratio of dofollow and nofollow links, lost linking domains over time, spam score, and more. Furthermore, we can’t but underline the proprietary metrics of Domain and Page Authority that aim to represent the SEO power of specific domains and their pages. 
  • Scrutinizing Competitive Link Opportunities. Moz takes care of making your link-building tactics more practical and strategic through a dedicated comparison of your backlink performance with competitive sites. You can dig into their linking domains’ structure to figure out fluctuations of metrics over time. With the Link Intersect tool, it is easy to uncover valuable sources rivals get backlinks from, along with the tactics they use. If you notice a reputable site links to your competitors, there is a high chance they will link to your content as well. This feature is incredibly useful for spotting new link opportunities.
  • Flawless Management of Link-Building Endeavors. While carefully studying Moz vs WebCEO, we want to emphasize the Link Tracking Lists function, which is extremely helpful for setting goals, and monitoring and auditing link-building progress. Generate different lists with target URLs, add link prospects, and learn the ways and the timeline they link to these URLs.


It can be a daunting task to specify the winner between WebCEO and Moz with regard to backlink analysis functionality. Both instruments have robust and potent toolboxes to replenish link-building strategies and discover missed link opportunities. Still, we are sure that Moz might be somewhat overwhelming for beginners with its many metrics and hard-to-consume insights. So if you are only starting out in SEO, WebCEO would be a better starting point.

Site Audit


Making your site search engine- and user-friendly as well as getting to the peak of the SERP rankings goes smoothly and effectively with the Website Audit feature by WebCEO. Luxuriate in a profound SEO analysis of the site and tech issue crawling of single pages in a short time. Like the rest of WebCEO vs Moz reviews, we affirm that with the SEO Analyzer Tool, users can carry out:

  • Thorough Landing Pages Overview. Explore the SEO score for each landing page and the number of all SEO issues detected, including Google mobile friendliness, page speed score, average ranking position per page for selected key terms, and traffic volume within the last 30 days.
  • On-Page SEO Check of Each Landing Page. Acquire an all-in-one SEO report with each SEO problem explanation and practical how-to-fix instructions. It is feasible to verify the page for such crucial parameters as size, loading speed, valid URL structure, schema/open graph markup, mobile friendliness, keyword presence, etc.
  • Technical Audit on Critical Errors. Trace weak points of the site preventing it from high SERP rankings. This includes incorrect headers, broken image links/anchors, server/page access issues, broken JavaScript/CSS files, mixed content, and so on.
  • Page Speed Test and Mobile Optimization. Define the issues that impact the page load time and get actionable recommendations to eliminate them both on desktop and mobile devices.


The site auditing feature isn’t the strongest point of Moz’s toolset, but it still has everything you need to get your site crawled and indexed by Google, and achieve high rankings and quality traffic. According to our WebCEO vs Moz experts, the Site Crawl brings great value for both spot checks and routine scanning of large sites. Its smart bots diligently crawl and track new and recurring issues over time. 

For better understanding, Moz presents an appealing colorful chart with a breakdown of errors by categories, including new, critical, and total issues. That way, you will always be aware of the hottest trends, promising opportunities, and the site’s general SEO performance .

By testing this tool, our Moz comparison team found that it specializes in detecting severe technical issues such as:

  • broken redirects;
  • response code errors;
  • missing title tags/headings/descriptions;
  • too long/short titles;
  • duplicate content;
  • slow load time, etc;

On top of that, each problem goes with a complete explanation. Helpful tips and guides of recommended fixes will aid even beginners in skillfully enhancing the site. The tool puts errors in order by priority and alerts you of any problem found during weekly crawling to prevent further major issues. 

One more nifty function is the flagging of errors to ignore and unlimited recrawling to keep track of updated performance.


After examining Moz vs WebCEO, it is clear that Moz comes with deeper site auditing insights and how-to-fix guides. Of course, WebCEO is a formidable solution for inspecting all pages on basic SEO issues. But if you are running extensive SEO audits and want to discover issues you don’t even know about, Moz is just the job.

Before making a decision based on this comparison, it’s worth diving deeper into the features and performance of each tool by checking out a comprehensive Moz Review that covers all aspects from usability to customer support.

Comparison of Other Features

Aside from the tools described above, each platform comprises a plethora of other viable utilities to progress online. To choose your reliable assistant, be sure to get familiarized with the add-ons by both software, considering WebCEO pricing vs Moz pricing and the cost-benefit ratio.


  • SEO Content Assistant – facilitates users to define top competing pages and beat them with improved content. You can refine your pages by uncovering URLs that rank best for your keywords, conduct in-depth SEO analysis, and get practical content improvement suggestions.
  • Toxic Link Checker – is responsible for the fast site’s crawling for potentially harmful backlinks. With this feature, users can examine all toxic links on the fly and obtain an automatically generated disavow file.
  • Traffic Analysis Tool – alleviates your marketing efforts by measuring traffic based on Google Analytics data and performance metrics like keyword rankings, backlinks, social insights, and so on.
  • Social Analytics – promotes running successful social media campaigns via analyzing traffic, exposure, social mentions, and how well the content works on Facebook, Twitter, etc.
  • Quick Domain Analysis – ensures rapid scanning of up to 100 domains concurrently to optimize your site for the niche competition.


  • Moz Bar – Due to seamless Chrome browser integration, you can evaluate crucial page, social, and search metrics. Investigate all the intricate details regarding online performance and impact.
  • Moz Cast – This capability gives a bird’s eye view of changes in Google algorithms and equips marketers with an accurate forecast they should follow for fruitful optimization. As many WebCEO vs Moz reviews state, these insights are credible navigation to grow businesses in an ever-shifting search realm.
  • My Online Presence – It helps easily dissect your digital footprint across local search engines/directories, representing how your brand or business appears online. The tool also provides strategies to boost SERP performance, guaranteeing your business goals perfectly align with your online presence.
  • Moz Local – Tailored to maximize your local search visibility by leveraging the most essential factors for both site visitors and search engines. The feature accurately manages and synchronizes local business listings on Google, Facebook, etc. so that users effortlessly come across and pick your business.
  • Compare SEO Products – If you don’t know which solutions by Moz can reinforce your SEO progress, this function will select the best matching ones based on your business intentions.

Price Comparison

Before making the ultimate platform decision, a Moz pricing vs WebCEO pricing comparison is a must. That way, you can see if the offered scope of tools and features provides value for the money.


Taking into account every SEO need from novice marketers to proficient SEO agencies, WebCEO has developed 4 plans with the cheapest market prices:

  • Solo – $37 a month
  • Startup – $99 a month
  • Agency Unlimited – $99 a month + scanning fee
  • Corporate – $299 a month

The app promises a free trial period before subscribing and 16% savings on an annual subscription in advance.


While overviewing WebCEO pricing vs Moz pricing, the latter software supplies more pricey solutions, catering to users of different skill levels. Depending on your SEO requirements and budget , you are free to choose from 4 packages:

  • Standard – $99 a month
  • Medium – $179 a month
  • Large – $299 a month
  • Premium – $599 a month

Whether you are looking for a basic toolkit or advanced features, Moz generously allows testing each solution for 30 days before signing up.

For those considering other options in the market, our detailed article on Moz Alternatives explores a range of similar tools that might better fit your specific SEO needs.


No doubt, your choice of SEO tool is subject to multiple factors, where the pricing heads the list. When you carefully take a look at Moz pricing vs WebCEO pricing, both apps’ built-in functionalities are worth every dollar spent. However, if you are a newbie marketer or SEO specialist on a limited budget, it makes no sense to overpay for Moz, and better to leverage WebCEO goodies.

Alternatives to Moz and WebCEO

SE Ranking

No matter how powerful Moz and WebCEO tools are, sometimes they might be insufficient to handle advanced tasks. And to ease your torments of choice, we present the 2024 leading alternative – SE Ranking. SE Ranking is an all-in-one cloud-based SEO service designed to satisfy all marketing needs, from freelancers and small site owners to established agencies and corporations.

The impeccable unity of cutting-edge AI technologies and potent SEO mechanisms will smoothly guide you through core optimization processes to get a revamped and profitable site. Scale your business with the largest keyword and backlink databases web-wide and comprehensive tools for keyword research, rank tracking, site auditing, competitor analysis, and backlink monitoring. 

Still, this is not the limit. For yet more successful outcomes, you may leverage seamless third-party app integrations, API access, and unique content management capabilities. Not to mention, the pricing policy is among the cheapest on the market, which is a bargain considering the perks you acquire.


To sum up our Moz vs WebCEO digest, regardless of the platform you opt for, you will definitely enhance your SEO strategies beyond recognition. With its long-lasting authoritativeness and comprehensive suite of tools, Moz is a favorite choice among experienced marketers. Meanwhile, covering data-driven insights and straightforward mechanisms within each tool and feature, WebCEO has won the hearts of SEO beginners. 

To make an informed decision, attentively learn the described-above functionalities and find out which solution contributes to your specific SEO objectives and business scaling opportunities best. Rest assured, whether you select WebCEO or Moz, they both are invaluable assets for your dominance across search engines.