If you’d like to know how your website ranks in different search engines, then you need a reliable rank-tracking platform. Many SEO tools offer such an option, however Ranktracker is one of the most well known for being accurate and easy to use. The platform covers Google, including Google News, Places, and Images, as well as Bing, Yahoo, and Yandex.

Our Ranktracker review will focus on the crucial features and pricing details of this SEO tool. Before you consider trying this tool, check out what our experts have to say about its rank tracker, keyword finder, and other useful options!


  • A various range of pricing options
  • Execute global, national, or local searches in different languages
  • Email performance notifications
  • Supports four different search engines , as well as desktop and mobile device analysis
  • Well-sorted results when performing website audits


  • The free trial offers very limited features
  • Creating a project has some parameters beginners might find confusing
  • Snapshot Preview in the SERP Checker takes time to load


Felix Rose-Collins first had the idea of launching an SEO tool in 2014. He then joined forces with Max, and the partners founded Ranktracker in 2015. The company started in England but soon expanded to the international market. Today, the platform has offices in London, Lymington, and Katowice,Poland.

The website indicates that Ranktracker has over 35,000 business users worldwide. The client list includes Red Bull, Apple, Adidas, Jyske Bank, and many other reputable companies across different industries. Although the focus is on business clients, our Ranktracker review shows that its affordable pricing makes the platform suitable for individuals who own websites, too.

Pricing & Plans

The latest Ranktracker review 2024 informs us that the platform comes with a seven-day free trial. You don’t have to enter any payment details – all you have to do is to create an account, and you are good to go. The trial will expire automatically, and then you can move on to one of the four premium plans.

Here are details about each plan:

  • Starter. The default price is $29 a month, and it comes with the ability to add a couple of competitors per domain, keyword suggestions, 1,000 audited pages, dozens of SERP checker monitors, and 100 daily tracked keywords.
  • Double data. This plan comes with all the available features, but it includes unlimited projects and users, as well as free data migration. The price is $79 a month, and the package also includes 500 daily tracked keywords.
  • Quad data. For $129 a month, you get 300,000 backlink checker rows, even more keyword finder lookups, and 1,000 tracked keywords daily.
  • Hex data. The most comprehensive package includes 2,000 tracked keywords, 1,000 on-demand checks, and anything else to cover the most extensive needs. The plan costs $249 a month.

All plans come without any contractual obligations, and you can cancel them at any time. If you choose to pay annually, you get a 10% discount.

Ranktracker Features

As soon as you register, Ranktracker takes you to the dashboard. It offers a short introduction on how to find your way around, and you’ll find new tips as you access other sections. The design seems intuitive, and the loading times are short.

Our Ranktracker review experts mention that in order for the features to work, it’s necessary to create a new tracking project. You can pick from exact URLs, domains that do or do not include subdomains, etc. It’s also possible to activate the backlink monitor or connect to your Google Business Profile. In the next screens, you should add keywords and competitors, and then you are ready to go.

The following sections will review Ranktracker features, with a special focus on critical SEO tools. Here’s what you can expect from this platform!

Rank Tracker

Since this SEO tool is named after its rank tracker feature, it’s natural that all Ranktracker reviews will focus on it. You expect a lot, and you get plenty from this platform. As we mentioned earlier, it’s necessary to first add a project and the desired keywords . 

You can pick which platforms to monitor right off the bat. This includes Google, Bing, Yandex, and Yahoo search engines, but also Google Places, News, and Images, which is great if you want to narrow down your results. It’s also possible to focus on desktop and mobile searches, which is great if you want separate information from both categories.

As per the latest information from our Ranktracker review 2024, you can choose a specific location or language to focus your search on. This includes not only countries but also cities, and the platform is intuitive in finding the place you want. As for languages, we noticed there are not as many options, however the over 20 options they offer ensure that most users will be satisfied.

It’s easy to access the Rank Tracker – open the rank tracker section from the dashboard’s main menu. The overview offers loads of useful information, starting from Visibility rating. You’ll see it as a percentage, and it’s also possible to check the graphics and see the progress over time.

The average position and traffic levels are necessary statistics, especially when you compare them with previous dates. These statistics can tell you whether your SEO and marketing strategies have yielded any results.

As many Ranktracker reviews mention, there are SERP feature results, and you’ll immediately see the percentage of features you rank for out of all tracked options. These include site links, top stories, shopping results, thumbnails, and other details. The platform allows you to monitor specific website pages, including average position, top keywords and volume, and other details.

Our Ranktracker review team indicates you can easily determine the search engine monitored for the keyword position by checking out the icon in the results. Volume, traffic, and keyword difficulty ratings can be helpful to show your current performance, and information about parent topics that might be worth tracking can help you in your effort to reach the top of the rankings.

Keyword Finder

You might find that the current keyword selection isn’t the best to pursue, and some optimization is necessary. That’s where Keyword Finder comes into play, and the first thing you’ll notice is how easy it is to use.

If this category is your focus while you review Ranktracker, you’ll find it’s possible to search by keyword or domain. The keyword search begins by entering the desired phrase and choosing the location, which could be the global market or a specific country or region.

Keyword Finder will then show suggestions from its database of billions of keywords. The suggestions can be a bit confusing if you use a global search since they could be repetitive for different locations. However, there’s a sorting option that makes finding the most suitable phrases much easier.

Along with keyword suggestions, you will find the keyword difficulty rating, traffic volume, and estimated CPC for each keyword. A convenient graph will show the trend, which shows if a certain keyword is gaining or losing popularity. 

Sorting results by difficulty rating from the lowest can help identify keywords that make it easy to position on the top page on the SERP. You can also pick a specific suggested keyword and click on Search to get more related suggestions, and there’s a shortcut to the AI Article Writer tool. Our review of Ranktracker shows the AI tool still has some room for improvement but can be a good place to start.

As for searching by domain, start by entering the URL. Based on the information gathered from the database, Ranktracker will show the keywords already existing on the page and the most suitable suggestions. Information like traffic, keyword difficulty, and other details are all available to help you understand which content needs improvements. Another convenient option is that you can access the search history, which means you don’t have to launch a new search for the same keyword phrase each time.

SERP Checker

The creators describe this tool as a way to identify the competition’s weak spots. Ranktracker reviews confirm the keyword difficulty provided is exceptionally accurate, and it’s worth noting the platform has over three trillion backlinks.

Once you enter the keyword, you will get detailed information, including a special Ranktracker score. Other factors include domain and page authority, citation and trust flow, traffic volume, and the number of backlinks. It’s even possible to see the number of shares on Facebook, which can be useful to those interested in social media.

The parameters you can see include the keyword difficulty and SERP features. You can localize the results to a particular area and choose between desktop and mobile results. The Snapshot Preview option is convenient, but our Ranktracker review experts mention that loading times are slow when using this feature.

Web Audit

As the platform developed, it started adding more tools and new features. Among those is a technical website audit, and it’s proof that Ranktracker does more than just track keyword performance. After you create a project, the tool automatically launches an audit. Depending on the size of the website, it could take several minutes to complete, but it’s relatively fast.

The basic page shows an Audit Score, a number of important and semi-important issues, and you can open the report for detailed results. The basic page will show server location, SSL certificate and expiration date, and information like Google, Bing, and Yahoo page indexes.

If you review Ranktracker Site Audit results, the next section will be dedicated to backlinks. The total number and Dofollow percentage, and statistics about main domains and referring platform types are all there. Link semantic location also provides useful details.

Next, you’ll see the number of crawled pages, along with those who passed checks. You’ll see all problems sorted into different categories, such as Health Check, Usability and Technologies, Pages Analysis, Meta, and other analysis. The issues to fix range from W3C HTML validation errors and warnings to pages with broken links, links to an unsecured HTTP protocol, and much more. Content, links, and image analysis will also be part of the results, and you can see details for each subcategory.

Another convenient thing noted by our Ranktracker review team is that you can access separate pages with resources, links, issues, and other information. It’s even possible to compare crawls to see if you made any improvement by repairing the issues.

Backlink Checker

A backlink checker is a mandatory tool for an all-around SEO platform, and we are glad that our Ranktracker review 2024 can report that this tool exceeded our expectations. It’s great that you can choose to focus only on new or lost backlinks or perform a complete check. There’s even an option to search for a particular number of backlinks, which is great if you don’t want to overspend credits per search.

The system states the search usually doesn’t take over 30 seconds, and our checks showed the results appear quite fast. It’s possible to enter a specific page or an entire domain, which is great for analyzing your backlink profile and checking the competition.

As you’ll find in Ranktracker reviews, it’s possible to see the total number of backlinks and those with a DoFollow attribute. Checking the First seen & Last seen and seeing the domain and page rating for each backlink can also be useful.

Ranktracker offers an option to save specific backlinks to ensure you find them easily in the future. Although it shows reliable results, it’s worth noting the creators mention that the backlink checker is still in the beta phase, which means errors are possible.

Backlink Monitor

 You can use the Backlink monitor to see who’s linking to your website, and who stopped doing so. The overview page shows the number of backlinks and domains, new and lost backlinks, and also statistics on performance over time.

You can check the complete list of backlinks, including the exact URL, domain rating, and First Seen information. The list of referring domains, but also top anchors and linked pages, can also provide useful information.

If you enter the Backlinks page, you get even more information, including the Spam Score. Ranktracker reviews mention this is useful as it can help identify poor links that actually damage your site’s reputation.

SEO Checklist

Beginners and those only launching a website will find the SEO Checklist incredibly useful. It’s basically a list of actionable tasks that you can follow to optimize your website performance for search engines. It’s divided into six categories with a total of 34 tasks. Here’s a brief overview:

  • Setting up. Start by installing Google Analytics, connecting the site with Google Search Console, and creating Robots.txt files.
  • Researching the right keywords. Thisincludes analyzing the competition, picking a strategy, and creating a final keywords list.
  • On-page SEO. As expected, this is the most comprehensive section. It covers everything from optimizing URLs to writing unique titles and deleting broken and Nofollow links.
  • Content strategy. The idea is to check similar content, write guidelines, create a blog, optimize content, and add other important bits of information.
  • Off-page SEO. Building a strong backlink profile is the foundation of this section.
  • Social media. It includes basic tips on how to post valuable content to social media.

Although advanced users won’t find this feature useful, many Ranktracker reviews confirm that it can be useful for beginners who don’t know where to start their SEO.

FREE: SERP Simulator

It’s great if your website ranks among the first results for a particular keyword phrase. However, another important task is to make your SERP snippet visually attractive. And that’s where the free SERP Simulator tool can help.

As our Ranktracker review experts noticed, this is a simple but useful utility that fetches details about the title and description from a specific URL. The first thing we noticed is that it doesn’t work unless you enter the total URL, including the “http” or “https” part.

Once you enter the desired address and click Fetch, the simulator will acquire the title and description information in seconds. You can then try different variations to see which one looks the most attractive. It’s possible to change the actual title and description, use bold keywords, and add the rating and dates.

An important thing to mention in our review about Ranktracker is that this tool doesn’t actually change how your snippet looks. Instead, it’s just a live preview, and you’ll have to make the changes in your site settings. That being said, you can download results as an image or HTML, which is convenient to ensure you don’t forget what you plan to change.


The final impression of our Ranktracker review team is that this SEO platform is a pleasant surprise. It does a great job of providing accurate and detailed performance results for the desired websites and keywords. 

However, the tool also offers a range of other useful features to help your business and individual SEO efforts, like the ability to perform a detailed technical site audit and receive useful feedback, as well as use the backlink monitor and checker to check your and your competition’s backlink profiles to gain a competitive advantage.

Ultimately, there are Ranktracker alternatives that offer a more comprehensive database and more information , as well as extra SEO tools. But if you are primarily interested in tracking website positions and identifying the right keywords, this platform is a great choice. It isn’t very expensive, and there’s a free trial that will give you a sneak peek, so don’t hesitate to try it out. 

Quick Answers Questions

What is Ranktracker?

Ranktracker is an SEO platform that primarily focuses on tracking keywords and providing information on website performance in search engine results. The tool supports Google, Bing, Yahoo and Yandex and provides detailed information valuable to website owners and webmasters.

How to use Ranktracker?

You will need to register an account on the website to start using the platform. A free account on Ranktracker can be created in minutes, but the free trial only lasts for a week. Once you access your profile, the dashboard is your starting point to access different tools. Before using the tools, it’s necessary to create a project, including keywords and competitors to track.

What is Ranktracker used for?

Ranktracker is a useful tool if your website is facing sudden problems in traffic volume, as it can provide extensive details on what could be the problem. It’s also great if you want to take the next step and rank higher in search engine results. Marketing experts can use the tool to see if their strategies are working and if there’s room for improvement.

How much is Ranktracker?

The default Ranktracker plan costs $29 a month, and you can even get a 10% discount if you choose to pay annually. The platform also offers a 7-day free trial that doesn’t require any payment details. More expensive plans include unlimited users, more daily tracked keywords, and other benefits.

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