General overview

Searchmetrics is impressive as far as the “all-in-one” aspect goes. You get everything from SERP analysis, audits, backlinks, keyword research, competition research, optization, and even content creation. On top of that, automated competition detection, visualization graphs, a traffic forecast and market insights make it an excellent tool.

Pros

  • Content optimization, Searchmetrics will check and compare your web page with other pages that rank for your given keywords
  • Ad monitoring/research available
  • Unlimited projects/users on any plan
  • Personal support
  • 50 petabyte+ database

Cons

  • No ability to research into specific languages when working with multilingual countries
  • Needs more keyword data in smaller countries
  • Non-transparent pricing
  • 12-month contracts mandatory

Searchmetrics is one of the few all-in-one SEO tools in the industry with its very own crawl database. In other words, it doesn’t use data/crawlers from third-parties. The company claims its database contains over 250 billion pieces of information. Its client-base includes eBay, Lufthansa Airlines, T-Mobile, Tripadvisor just to name a few of the giants in its portfolio. Plus, the company boasts of a 12 year+ experience and has won numerous accolades over the years.

The pricing may not be for everyone, it leans towards the “more-expensive” end. They even make you jump through hoops just to get all the details on the tool, and you may well be converted to a user by the time you figure everything out. But this doesn’t work for everyone.

Searchmetrics’ primary dashboard is extremely simple. There’s a thin left-sidebar which acts as the navigational menu. This is what you use to reach the different sections/features/modules that the tool offers.

The slider pops out smooth, graphs load equally good. No matter how much data your request, the page doesn’t seem to lag/slow-render which is pretty impressive. Although it’s not at the top of our roundup, it’s still a very elaborate tool with plenty to offer to larger companies.

Pricing & Plans

Searchmetrics doesn’t have a transparent pricing model. It sure offers detailed info on the packages and their features, but the exact price isn’t mentioned. Three primary plans are offered:

  • Business: 100,000 crawled pages/ 1,000 keyword tracking / 100,000 export credits
  • Enterprise: 250,000 crawled pages/ 3,000 keyword tracking / 250,000 export credits
  • Ultimate: 1.5 million crawled pages/ 10,000 keyword tracking / 1.5 million export credits

The pricing can be negotiated and is shared over call or via email. In most cases, it’s in the high-three-to-very-low-four-figures-per-month range.

It’s safe to assume the tool focuses less on individual website owners, or those on a budget. It’s more for you if you’re a SEO with revenue-generating clientele, a digital marketing agency or have some revenue trickling in. Or obviously you can go for it if you’ve got the budget regardless of your current SEO career.

Probably the only major downside you’d find in Searchmetrics is its mandatory 12-month contract. You can choose to pay quarterly, semi-annually, or annually but you must pay for 12 months in total for each contract. That means, you’ll have to pay even if you stop using the software after a certain period before your contract is up.

Although the one impressive aspect is that they assign a personal “success manager” who works just for you. So if you’ve got problems, doubts or any other issues, there’s always a personal manager to help you out.

Another aspect, both bitter and sweet is that your resource limitations can be increased. The bitter side of this is that it’s not an overnight process. Increasing resources takes some time, extending up to 24 hours.

Rank Tracker

Searchmetrics did a great job at developing keyword research and keyword tracking tools. The start is very traditional, simple and easy to understand. You search for a keyword, and the tools provides some data that includes search volume, seasonality, cost-per-click, and traffic volume potential.

What’s interesting and unique is the “Seasonality” that calculates the keyword’s best-performing time throughout the year and shows this in a graph.

So you know if it’s high time to work on a keyword, or maybe focus on potentially more fruitful ones.

Need the best and the worst-performing keywords for your site? Well that’s possible as well. If you enter your URL on the “Domain Overview” module, it provides you with a list of the “Top Winner” and “Top Loser” keywords for your site.

Now this can be used towards multiple benefits. The simplest of which is tracking your rankings for specific keywords. As the screenshot above shows, you also get a “rank trend” that, basically, indicates the change in your ranking.

See the “traffic index”? Not many tools out there display this bit of data. It shows how much traffic you lost specifically due to the corresponding change in the ranking.

If you head over to the “Keyword Discovery” feature, more data regarding keywords is revealed. It’s similar to the above screenshot, but you’ll notice additional metrics such as ad budget and SERP feature integrations.

But that’s not all. You can use “Keyword clusters” to find new keywords which may boost your rankings. When you search for a keyword using the Keyword discovery tool, it automatically suggests a number of clusters and filters like exact match, by keyword, word match, phrase match, or by search volume.

So far, we’ve been monitoring top winners/losers, rankings, etc. But what if you get into a more offensive SEO approach? What if you pick out a handful of specific keywords and start tracking them to the farthest and most detailed possible extent?

With Searchmetrics’ Projects, you can chuck in all the primary keywords you wish to track over time. The project dashboard includes SEO visibility, keyword winners vs. losers, and keyword rank speed:

SEO Visibility is a metric that shows you how much attention you’re getting overall. It depends on the search volume, your rankings, SERP, keyword and many other factors.

The keyword winners vs. losers is pretty self explanatory, and then we have the “Keyword rank spread” that breaks all of your keywords down into categories. So at a glance you know how many of your monitored keywords are in top 10, 10-20, 20-30, and so on.

The more important aspect though is the “organic keyword” feature. It lists all of the keywords you’ve been tracking and a lot of details for each one such as current ranking position, rank trend, traffic index and its potential, SERP features integration, etc.

Pay attention to the “Traffic Index” here. This is the amount of traffic you’re receiving for the corresponding keywords. The “Traffic Index Potential” lets you know how much more traffic you could get if you ranked #1 for the keyword. This again isn’t an everyday feature with most other similar tools, but it isn’t unique for Searchmetrics.

Searchmetrics boasts its “filters” for the organic keywords page. So you could choose from any of the metrics, and make only keywords befitting your criteria appear in the results. Do you only wish to see the keywords on the 11th position? Or those with a traffic potential of 10,000 hits/month? You’ll get a keyword list in seconds.

In a nutshell, I’d say the company sure is impressive as far as its keyword features go. But plenty of other tools like Ahrefs and Moz Pro offer similar tools. SE Ranking’s tool is even available at a much more pocket-friendly price.

Site Audit

A thorough website audit is pretty much the first step for any SEO project. Searchmetrics has got you covered in that aspect.

You can set up pre-scheduled automated audits, and choose the user agent for the audit from the list that includes Searchmetrics bot, Google bot, Apple bot, Android Mobile, iOS Mobile, and Baidu Bot.

As expected in such tools, you have the right to choose the location, as well as the crawl speed. Another great feature is its internal link assessment that can provide you with a list of pages with the highest potential, according to which internal linking can be adjusted for best performance. Naturally, basics such as title tag optimization, meta descriptions, canonical tags, duplicate content detection etc. are available as well along with recommendations for better performance, redirect chains, server response codes.

In a nutshell, everything is summed up in one report, making it easy to understand and implement changes. Overall, Searchmetrics offers a solid, actionable website audit report.

Competitor Research

Practically every tool, feature, or module can be used to analyze competitors. Need a domain overview, best/worst keywords, backlinks or performance reports of your competitors? You got it.

Although, sure, the company has features oriented towards and specially crafted for competitor research.

For starters, it lets you add Benchmarks–sites that we consider to be your competitors. Or there’s a separate classification for “competitors” that shows domains that the tool automatically identifies as potential rivals.

For starters, when monitoring organic visibility, there’s a sidebar on the right that can be used to add competitors to the graph. This lets you directly compare your performance with that of a competitor:

Or, get more detailed insights of how many of your competitors’ keywords are ranking as opposed to yours. And it’s not just for the “articles”. You actually get to select from one of the many other aspects of your websites, and compare those rankings. The comparison includes featured snippets, Ads, site links, images, news, maps, videos, video carousels, to name a few.

You can then move on to the “SERP details” feature that will list you the exact keywords, URL, traffic index, CPC, and search volume on all those competitors around you. Plus, the Google Ads feature makes sure you get complete paid-ad details of your competitors, if there are any.

Additionally, remember the specific keywords we could add for monitoring? Those could be monitored not just for yourselves, but also your competitors. Simply change the website for which you want to see the results from the top-bar.

Once that’s done, you’ll see how and where the selected keywords are ranking for your competitors.

What if you need a much simpler, straight-forward competition analysis? Well, head on over to the “Top Performing URL” feature, enter a keyword or a domain. Ultimately, you’ll get all the top results for whatever it is you entered. With the help of this feature, you get your top competitors, everything they’re ranking for, total number of keywords they’re ranking for, and many other details.

One of the unique features which deserves a mention is Searchmetrics’ “Google Update Detection” that allows you to turn on the update-indicator on the visibility graphs. This then indicates when a Google update has happened, and the graph shows the aftermath.

A pretty handy feature which eliminates the need to “guess” if an update impacted you or went by unnoticed.

The company also markets itself big on its Market Insights feature. It’s a layered feature with many sub-features. With the “market growth” feature, you get very beautifully-designed graphs that are easy to understand in a single click. These show how you and your competitors have grown over a certain period of time. The graph also includes other data such as domain market share, growth, number of ranking keywords, and SEO visibility.

One click and you have a complete overview of all your competitors! Definitely a tool that deserves your attention if you’re willing to fork over a hefty amount out of your budget.

Backlink Research

Searchmetrics uses its own database for everything and the same holds true for backlink analysis as well. The basics provided by Searchmetrics include number of links, and number of IPs. That’s not a surprise. However, it also includes a “link strength” which provides an overall idea of the pages’ value.

It also categorizes the links based on “Industry”. I wouldn’t beat around the bush here, does it get you the data you need? Absolutely. Does it do anything unique or special? Probably not. It’s not the best nor the worst tool in terms of backlink research, but we advise you to give Ahrefs, and SE Ranking a try. There’s a good chance you’ll get more for less.

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