General overview

Seobility is one of the straightforward tools in the industry. Quantitatively, it’s also feature-rich. However, the results it provides may not always be as impressive though. In our opinion, it’s not primarily intended for professional SEO practitioners. But it totally could cater to your needs if you’re just starting out. In other words, Seobility is a budget-friendly, easy to use SEO tool best for SMBs.


  • Smooth UI and UX
  • Stunning PDF reporting
  • TF*IDF functionality
  • 6 tools


  • Lack of filters for most reports/results
  • No stepwise guide for beginners
  • Advanced SEO functions can be overwhelming

Seobility’s mission is to provide the easiest possible SEO experience. The company first began as a free SEO tool for everyone in 2013. With time, they added more and more tools, and ultimately, the Seobility’s current SEO suite includes such tools as rank tracker, keyword checker, website audit, competitor analyzer, a TF*IDF tool for competition content analysis, and a backlink checker.

Some other worthy mentions include white-label reports and exporting options. Any user, even first-timers can easily upload their logo in the accounts. Once done, the reports they generate contain their very own branding–perfect for SEO companies and digital marketing agencies.

Probably the most impressive aspect of Seobility is its simplicity and how they get down to business, so to speak. Here’s what welcomes you when you first login:

Add a project straight out of the gate by clicking on the big bold “Add project” button in the center. Or simply navigate to any of the available tools using the tool list on the right-sidebar. The dashboard also shows you your plan details. This makes it easy to distribute your available resources better, knowing how many crawls, project slots, and keywords you have left. The top-bar serves as a navigational bar and lets you access your account, change the language, or log-out.

Sure, the UI isn’t as modern as some other tools out there. But if they were aiming for simplicity and ease of use, they hit the bull’s eye. In a nutshell, clearly one of the easiest and smoothest experiences. A solid all-round SEO tool that we definitely recommend trying, but it’s still behind SE Ranking, Semrush and Ahrefs in terms of data and tools.

Pricing & Plans

No matter how feature rich a tool is, if it’s not pocket-friendly it wouldn’t go very far. Seobility kept its pricing plans simple, transparent and easy to understand. The good news is there’s a 100% free forever plan. The better news is that it offers almost all the features that paid plans do, with a few exceptions of course.

The free plan has a couple more limitations like scheduled crawling or project sharing isn’t possible. It also has a one-day cool-down period before a re-crawl, no such restrictions apply to the paid plans. Moreover, CSV and PDF exports too are available only for paid plans. Plus, you can’t check mobile results or get access to the “cities” option. Geo-targeting is limited to “countries” only.

The company offers both monthly and annual plans, the latter comes with a 20% discount benefit. So if you pay yearly for the premium plan ($50.00/month) you only pay $480.00 and not $600.00 which would be the monthly pricing. The same applies to the Agency plan which comes down to $1920.00 instead of the monthly $2400 if paid annually.

What’s also great is Seobility’s “no-contract policy”. So you don’t have to get in a legally-binding agreement with the tool to use it. Simply pay for your plan in advance, use it as long as it’s paid for. You can stop paying at any time at will.

And finally, they offer a 30-day free trial on their premium plan. The price ($50.00) is charged only for the subsequent month. In case the available plans and their resources do not suit your needs, they offer custom plans. These can be discussed over mail or phone, and the plan is custom-tailored exclusively for you. Either way, nothing’s stopping you from trying out their Basic plan.

Rank Tracker

In Seobility, there are three different fronts for approaching keywords for your projects.

The first is simply checking a keyword’s current rank for your domain. The second feature allows tracking them across the entire site/project, for all the URLs. And finally, there’s another feature that allows analyzing and optimizing keywords.

The Keyword checker can be reached by clicking on the “Ranking Checker” option on the dashboard. Enter a keyword and your domain. You also get to choose the country, as well as the device (desktop/mobile) for the check. More precise checks using names of cities/states, as well as postal codes of locations is possible. This is the report that Seobility comes back with:

So it shows your current rank, CPC, search volume and all the URLs (top 100) ranking above and below you. That’s about it.

As for tracking a keyword’s SERP movement, keywords need to be added in a “Project” as shown in the earlier section of this Seobility review. There’s a “ranking” tab which can be used to add the keywords you wish to track.

As soon as keywords are entered, you get the search volume, cost-per-click and level of ads competition for each keyword:

You also get to choose the country and city for doing your keyword research. These keywords are then added to your project and tracked. Here’s what a keyword report looks like in Seobility:

As you can see, the overview displays a visibility graph, the number of search terms that went up/down, and the number of keywords in the top 3/10/20/100 search results.

More detailed insights are included in the report which include the exact URLs from your domain ranking for the keywords, their current position, as well as changes. At the bottom of this report, a “Ranking optimization” list is available. It basically shows pages which could potentially be optimized for better results.

As mentioned earlier, Seobility also offers analysis for keyword optimization. This tool can be reached by clicking on the “Keyword checker” from the dashboard. Simply enter a keyword, and the URL for which you wish to track it. Optionally, it also lets you choose one of the two crawling modes: Standard without JavaScript and Chrome with JavaScript.

This is a more page-specific keyword research. So the keyword and optimization for the same is only tracked/audited for the exact URL you enter.

It tells you if the keyword is in the title, meta description, content and all the other important places. Note that this analysis does not track your rank. So you don’t get to know where your URL is ranking for the specific keyword using this tool. It’s purely for analysis and optimization.

This, of course, is a major setback as an all-in-one SEO tool must be capable of tracking keyword rankings. We advise you to try out other tools that excel in this regard and provide powerful, actionable insights, such as SE Ranking and Moz Pro.

Site Audit

The “Website audit” button cannot be found directly on Seobility’s interface. Rather, the company uses its “Projects” feature to provide you with audits. In other words, on the dashboard we get to add projects. These projects simply require a URL. Once that’s entered, you get an overview of the website report:

This report is broken down into 4 primary sections, namely Overall, On-page, Backlinks, and Rankings

The On-page tab is further divided in three primary categories: Tech and Meta, Structure and Content. An overall optimization score for each section is provided.

The “Tech and Meta” tab offers response-times, URL details, meta descriptions, etc. As the name suggests, it covers the “technical” aspects,meta descriptions, and other related aspects of the domain.

The “Structure” category basically helps us identify and solve problems with links (both internal/external). This includes redirection errors, anchor-problems, page levels etc. It also includes “Important pages” based on the number of internal links and their distance from the homepage.

The “Content” tab lets us know if we have multiple pages competing for the same keyword, blank pages, improper optimization for keywords and content, and so on. Basically, any aspect which can be optimized or monitored as far as “content” goes for a project is included.

When you come back to your dashboard after setting a project up, an overview of the project is then displayed for simple monitoring. It includes the on-page score, backlinks (including the number of new/lost links), and number of ranking keywords.

As for advanced settings and audit optimization, quite a few choices are offered by Seobility. For starters, the tool offers a choice of 3 user agents:

  • Seobility
  • Google Bot
  • Bing Bot
  • Google Bot mobile

We also get to manually choose the number of crawled pages that can be set as low as 50, or as high as 100,000 (for the Premium plan).

Other possible tweaks include:

  • Number of external pages to be checked
  • Number of crawlers
  • Delay after requesting pages
  • XML sitemap crawling enable/disable
  • Crawling/ignoring nofollow links
  • And scheduled crawling

You can also choose to receive an automated email once crawling is completed. If you’ve gone through Seobility’s pricing plan, you’d notice that these advanced features are mostly tied to your plans. So you may not get each of these options, or as many resources depending on which plan you’re on.

All in all, I’d say there isn’t much to complain about neither with the report nor advanced options, but there are competitors that provide more powerful and in-depth audit reports like Semrush, SE Ranking and Ahrefs.

Competitor Research

On the dashboard, there’s a tool called “SEO Compare”. That’s what Seobility calls its competition research tool. A major deal-breaker here is that you can only compare 2 URLs even on the paid premium plan. So, definitely look to other SEO software solutions in this regard.

This is a disappointment because it only compares the exact URLs provided by the user. So you don’t get to peek into any other URLs which may potentially be competing or ranking with your for the keywords. Moreover, only content is compared. As in the keyword placement, image alt tags, and so on. So, instead of competition research, this turns into a “who has better keyword optimization, for one specific URL” kind of thing.

Although, fortunately, there are some other ways you can use Seobility to get more in-depth research done on your competitors. For example, if you go to the “Backlink” tab on your project, there’s an option to add competitors. Not just that, it also automatically suggests the top competitors who might be worth adding to your watchlist.

The tool then shows you the total number of referring domains/backlinks for each of those competitors.

Additional information including any page which may be used for building new links, sponsored content/guest posts, etc. is displayed as well.

Similarly, you can add competitors in your “Rankings” tab as well. The data for these competitor varies from those in the “backlinks” tab for obvious reasons. In this case, you’d get:

As in the number of keywords they are ranking for (out of the total keywords you’re tracking), and their visibility score.

On top of that, you can click on any of these competitors to get more in-depth data. This applies to both the “Backlink competitors” and “Ranking competitors”. In case of the “Ranking competitors”, the in-depth report includes your rank compared against a competitor along with the ranking changes.

The company also features another tool, called the TF*IDF tool. It must be pointed out that this is a unique feature for this roundup. Even though it’s a separate tool, its primary capabilities and use are totally in line with competitive analysis.

It’s something quite similar to content analysis, but for all of your competitor sites. All you have to do is enter a keyword you wish to rank for, and select a country. Here’s the TF*IDF report that comes back:

As is evident, the results include top 20–can be decreased manually–URLs ranking for the keyword specified by me. It also includes the keywords which seem to dominate the page, their TF as well as TF*IDF values.

Moreover, these results also include the exact word count for your competitors’ ranking pages. Followed by the load time, number of backlinks and referring domains.

To top it all off, the tool has its own “Text editor/wizard” on the results page. This allows us to have a kind of “staging environment”. So you can change the content of your page right there and see if it improved your TF*IDF score. If it did, the same changes can be applied to the actual site.

However note that the tool seems to be best suited for “Informative” keywords, primarily long-tail. Also it’s not the best for market research if you’re selling a product. Rather blog posts and informative articles would benefit most from the tool.

All in all, the “SEO Compare” feature might not be as impressive, but when the other tools are combined they do help get a pretty detailed outline of what the competitors are doing.

Backlink Research

Backlinks are without doubt one of the strongest factors which decide a project’s SERP standings. Seobility offers a “Backlink checker” right on the dashboard. It allows adding either a naked domain, or an exact URL with additional directories. Here’s a sneak peek into the kind of report you can expect from Seobility:

The report includes data on the total number of backlinks and referring domains, the domain rating, and Dofollow vs. Nofollow links. Plus, you get the exact backlink with their link ratings (value of the backlink), anchor text and the URL are displayed.

The link rating is something like the link strength metric we get with most other tools. It’s rated on a scale of 0 to 100, where 0 signifies the lowest and 100 signifies highest quality of links.

The lack of filters is clearly a snag as it doesn’t allow you to see links that meet a certain criteria, or are a certain type of link. No other filters based on strength, date or anything else for that matter are available either. Fortunately, it features a “show more” button next to those domains which have multiple backlinks to our site.

We recommend exploring other tools that provide more data for backlinks like SE Ranking and Ahrefs, with the former offering a backlink monitoring tool as well that helps you keep a finger on the pulse of your backlink profile.

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