Overview of MOZ platform
5 billion searches are performed every day. Be found.
MOZ offers a large toolkit to assist an SEO expert. Some service features may be a challenge not only for SEO newbies but for experienced users as well but that is at first sight only. Having doubts subscribing to the service? Read the review and get yourself accustomed.
New users are able to test the services for 30 days free of charge. Credit card details are required but do not worry, that is only a security measure to prevent trial users from starting over. One may stop using the service any moment and no money will be charged. If the service is accessed after the 30 days trial period then the credit card will be charged.
While a project is created it is suggested that Google Analytics account is connected. Extra data is imported from the account. MOZ tracks rankings in Google, Google Mobile, Yahoo, Bing. As one is going through the keywords adding stage the service suggests extra search queries. User may add keywords to be tracked locally, but that works for Google only. Up to 3 competitors may be added. It takes about 30 minutes for the project data to be gathered.
This section displays information the selected keywords positions in the search engines. One may choose to display website visibility or ranking changes graph. Scroll over the diagram and check keywords distribution in the search engine (Top 1- 3, 4 – 10 etc.)
The section displays the table with the keywords, their locations, positions, rankings dynamics and relevant URLs. The data may be exported into a CSV file.
Use the feature «Analyze a Keyword» helps to scrutinize into a particular keyword.
The diagram displays Search Visibility, Highest Ranking Position, Keyword Perfomance, SERP features. What makes the MOZ service a bit different from its competitors is that one may see this info for competitors’ websites as well. One may easily switch to another useful keywords SEO tool which is «Keyword Explorer».
This tool displays the following info:
- Difficulty (from 0 to 10, means, how hard it would be to rank for a particular keyword as compared to the compatitors)
- Opportunity (assessment from 0 to 100, that shows relative CTR in SERPs for a particular keyword)
More links to such tools as «Keyword Suggestions», «SERP Analysis», «Mentions» may be found on this page. As you see the service offers a wide range of opportunities for the analysis of the keywords.
The service gives a detailed analysis of the backlinks. One may browse backlinks for a website containing Title (if available), anchor text, Page Authority, Domain Authority. This info is available for both your website of a website of your competitor.
The service reveals the domains linking to your website with the highest Domain Authority и Number of Linking Root Domains. One may access detailed anchor overview and a very useful section showing top pages and websites (yours and your competitors’).
MOZ Pro is a universal platform offering spotless SEO expert tools. It works for checking rankings, discover on-page errors, re-direct SEO workflow, track and analyse social signals, monitor traffic changes, competitors and find out where their best links come from. This SEO platform is amust for testing as a one page review can hardly describe all the benefits it brings. Start your free trial and get yourself accustomed with one of the leading SEO platforms available online.