When it comes to SEO, the use of the right tools may determine a large part of your success in the online world. SE Ranking is the most used by agencies to search keywords, track ranking, and analyze the SEO performance of the website. Still, it is not the only player on the field. Based on your particular requirements backlinks, competitive analysis, or budget considerations there may be other options worth checking out.
In this article, you will learn the details about the 10 best SE Ranking alternatives that can help to achieve better results and meet various SEO goals, being affordable and having specific features.
Key Factors in Choosing SE Ranking Alternatives
Here are a few words on how the list of alternatives to SE Ranking was formed. First of all, we wanted to find the platforms that have similar or more specific functionality than SE Ranking: keyword research, backlink analysis, rank tracking, etc. Other factors included:
- Target Audience. The chosen platforms serve SEO professionals, agencies, and small businesses.
- Pricing Flexibility. We prioritized affordable and clear pricing packages for freelancers, small businesses, and big agencies. In the text, you’ll see monthly costs when billed annually, where there’s such an option, by default.
- Data Quality & Depth. We concentrated on the tools that provide access to vast and stable datasets for both keywords and backlinks, which are essential for effective SEO.
- Unique Differentiators. All of the tools are unique in that they provide one flagship feature, for example, Ahrefs’ backlink database or Semrush’s built-in marketing suite.
List of Top SE Ranking Alternatives
Below is the list of the other tools that can be used instead of SE Ranking:
- Sitechecker. Due to its easy-to-use yet effective SEO audit tools, Sitechecker offers real-time reporting and a user-friendly dashboard.
- Ranktracker. Ranktracker is another top-ranked keyword rank tracker that has been designed to meet the needs of agencies and freelancers.
- Ahrefs. As a tool that can boast of having the largest backlink database and a detailed competitor analysis report.
- Similarweb. As a leader in competitive traffic analysis, SimilarWeb offers detailed information on website performance and market insights.
- Semrush. Semrush is an all-in-one marketing tool that offers keyword research, competitors’ analysis, and content marketing solutions for both marketers and SEO experts.
- Majestic. Focused on backlink tracking, it uses historical backlink data and its own unique ‘Trust Flow’ metric.
- Senuto. This one is primarily a data-focused tool ideal for content marketing strategies that need proper keyword research and analysis of SERP.
- WebCEO. It provides white-label SEO reports and a huge selection of tools for SEO – perfect for agencies that require client-centered services.
- Sistrix. Sistrix gives an elaborate view of the visibility and keyword ranking data.
- Site Analyzer. A cheap comprehensive SEO solution with solid auditing functionality, ideal for small enterprises working within a tight budget.
1. Sitechecker
Sitechecker is an all-in-one SEO tool that will be beneficial for monitoring and improving multiple websites in one place and in real time. It gathers information from Google Analytics, Google Search Console, and its own tools to offer users insights on what they can do to improve or maintain their organic traffic.
Features
- Real-Time SEO Audits. Gather SEO information from different websites which enables one to have a quick overview and monitor progress.
- Google Integration. Integrates perfectly with Google Search Console and Google Analytics and turns data into SEO recommendations.
- Site Monitoring. Helps you monitor changes that may affect rankings such as meta tags, backlinks, and page status, and sends notifications when there is a problem.
- SEO Reporting. Customized branded reports and insights for agencies to help them share useful information and recommendations with their clients.
- Rank Tracking. Monitor keyword ranking on different devices and locations with real-time reports that can be downloaded or exported.
- Chrome Extension. Features that allow the user to check on-page SEO aspects with the help of one click, including meta tags, keyword frequency, and page loading time.
- Security Monitoring. Helps in identifying weaknesses in websites’ security to avoid hacking and other risks related to cybercrime.
Pricing
- Basic Plan: $41/month, work with up to 2 websites and 2000 pages to watch.
- Standard Plan: $166/month, provides for unlimited websites, 10,000 pages, and competitor tracking.
- Premium Plan: $333/month, works with up to 50,000 pages, white-label options, and advanced SEO testing features.
Verdict
Sitechecker is a suitable and powerful SEO service for agencies, as well as for multi-site owners since it is compatible with Google’s tools and provides real-time tracking. It is a great tool for companies that need a cost-effective and efficient way to monitor their SEO performance, generate detailed reports and automate routine tasks.
2. Ranktracker
Ranktracker provides you with real-time information on your website ranking on SERPs of various search engines. Out of all of them, Ranktracker is unique because it has a very intuitive interface and it is laser-focused on getting the right rankings, including both global and local keywords, as well as mobile and desktop traffic.
Features
- Real-Time Rank Tracking. Set a focus on particular keywords to track them across all the searched engines including Google, Yahoo, Bing, and Yandex in real time.
- Google My Business Tracking. Another strong aspect is that it shows positioning in Google’s Local Pack for GMB listings which is an important aspect that is not given enough attention in other tools.
- Language-Based Tracking. Track the rankings in different languages and regions, which is useful for any international SEO campaign.
- SERP Feature Optimization. Find the gaps in the SERP features like Google Maps, reviews, and snippets, and gain more visibility.
- SEO/PPC Savings Tool. Ranktracker also shows how much money you are saving in paid traffic by utilizing organic SEO.
- Discovery Tool. This feature is useful in identifying keyword rank opportunities that you may not have considered before, providing you with an opportunity to achieve quick wins in your SEO objectives.
Pricing
- Starter Plan: ($24/month) – 200 daily tracked keywords, 200 monthly keyword finder lookups, and 2 competitors per domain.
- Double Data Plan: ($59/month) – one thousand daily tracked keywords, five competitors per domain, and a thousand keyword finder lookups in a month.
- Quad Data Plan: ($109/month) – 2,000 tracked keywords daily, analyzing of 10 competitors per domain, and using of the keyword finder for 2,000 times a month.
Verdict
Ranktracker truly stands out in its ability to give minute-by-minute updates on the search engine rankings with a very user-friendly interface. Its features like GMB tracking, language-based tracking place it in a row with other excellent SE Ranking alternatives for businesses focused on both global and local SEO strategies.
3. Ahrefs
Ahrefs is a powerful all-in-one SEO tool used by 44% of Fortune 500 companies. It provides tools for competitive analysis, website analysis, and keyword monitoring. Ahrefs has one of the biggest backlink databases – its AhrefsBot allows users to get timely information on their SEO performance.
Features
- Site Explorer. A valuable instrument that helps to consider the competitors’ websites and reveals backlink profiles, traffic sources, and keyword positions.
- Keywords Explorer. Find new keywords with extra metrics including search traffic, CTR, and parent topics.
- Rank Tracker. Track rank positions for their keywords, analyze SERP features and analyze their competitors’ activities in real time.
- Content Explorer. Ahrefs’ content discovery feature assists you in identifying the top content in your industry simply by analyzing the number of social shares and backlinks.
- Site Audit. Highlight technical SEO problems and receive recommendations for their solution.
- AI Content Grader. Ahrefs has recently released the AI Content Grader to improve the quality of the content.
- Custom Crawling. Ahrefs employs its search engine to search and index pages and gather information faster and wider.
Pricing
- Lite: $129/month – one user, five projects, and allows tracking of up to 750 keywords.
- Standard: $249/month – 500 tracked keywords, 20 projects allowed.
- Advanced: $449/month – up to 50 projects and 5,000 keywords.
- Enterprise: $14,990/year – unlimited projects, keyword tracking, and team collaboration.
Verdict
Ahrefs is a powerful SE Ranking competitor, especially when it comes to deep data analysis, analyzing competitors, and using the biggest backlink database. Although it has relatively steep prices, features like the AI content grading and custom crawling can be a great advantage for the experienced SEO expert and business.
4. Similarweb
Similarweb is one of the SE Ranking alternatives that help businesses gain knowledge about their online presence and consumer behavior. Similarweb has a wider range of services such as competitive intelligence, market analysis, and detailed digital marketing insights for both web and mobile.
Features
- Competitive Intelligence. Competition traffic, keywords, audience share, and referral websites are some of the features that are well outlined by Similarweb.
- Audience Insights. Get deeper into the audience data including demographics, interests, and behavior on sites and apps.
- Digital Marketing Intelligence. Similarweb is particularly good at delivering marketing insights into competitors’ ad campaigns, PPC, affiliate programs, and other marketing initiatives.
- Sales & Shopper Intelligence. Sales prospecting tools, shopper behavior analysis, and e-commerce KPIs make the tool suitable for both B2B and B2C organizations.
- Conversion Funnel Analysis. Enhance your conversion funnels by pointing out where there are gaps and what changes can be made.
Pricing
- Starter: Starting at $125/month – perfect for individuals or small companies.
- Professional: $333/month – designed for marketers.
- There is custom pricing especially targeting the marketing teams and enterprises.
Verdict
Similarweb is a worthy alternative to SE Ranking because it offers a vast number of tools for digital intelligence. Similarweb goes a step ahead in delivering traffic details, market insights, mobile app analytics, and competition analysis. Nevertheless, it has one disadvantage that may prevent smaller companies or individual designers and developers from using it – its cost can be rather high for such users.
5. SEMrush
Semrush has its primary focus on professional marketers, SEO experts, and organizations that have complex requirements for competitive research, keyword research, content, and social media management. This SE Ranking alternative is quite comprehensive and helps users fine-tune almost every element of their online presence.
Features
- Advanced Keyword Research. Semrush offers keyword data, including keyword difficulty, search volume, CPC etc. Besides, Semrush contains some special information like trends and visibility index.
- Competitor Analysis. Track the keywords used by your competitors, backlinks, paid campaigns, and traffic sources.
- Content Marketing. Analyze and improve the SEO of your content, find related topics, and even track your content.
- Backlink Monitoring. Check your backlinks and also your competitors’ – this is useful in strategizing on where to get quality backlinks.
- Social Media and Ad Management. Here is where Semrush outperforms most competitors through providing integrated tools for managing and analyzing social media strategies, ad campaigns, and more.
- Site Audits. Get an all-in-one solution for technical SEO scans including broken links, page speed, and mobile-friendliness with solutions to improve these issues.
- Mobile-First Optimization. Semrush considers mobile searches and provides a detailed analysis of how the websites are ranking on mobile devices.
Pricing
- Pro: $117/mo – fundamental SEO, PPC, and social media management features, with restricted projects and user access.
- Guru: $208/mo – historical information, branding the reports, and other content marketing features; increased number of keywords, reports, and projects that can be tracked.
- Business: $416/mo – API access, Google Data Studio integrations, and white-label reporting with extended project and user management.
Verdict
Semrush is an advanced competitor analysis, content marketing, and site audit tool but it has its drawbacks. First, it is rather complicated to learn, second, it is quite expensive, and third, it offers only some limited capabilities for teamwork which is not very convenient for freelancers or small companies. Other alternatives to SE Ranking have more affordable pricing plans and simple navigation.
6. Majestic
Majestic is one of the best tools for backlink analysis, giving users all the necessary information to manage and develop backlink profiles. While SE Ranking is a more general tool for SEO that also includes keyword tracking, site auditing, and competitors’ analysis, Majestic is the best SE Ranking alternative that focuses on its specialty and provides users with one of the biggest backlink databases available.
Features
- Site Explorer. The most important tool in Majestic, allows the users to analyze their backlink profile.
- Trust Flow & Citation Flow. These metrics address the relevance of backlinks (Trust Flow) and also their popularity (Citation Flow). This is a more detailed view of a site’s authority than other platforms provide.
- Historic Index. Other tools don’t provide long-term link analysis; Majestic has provided backlink data since 2006.
- Link Graph. This graphic helps to understand how many backlinks a website has and which ones are spammy or need to be changed.
- Keyword Checker & Generator. Majestic provides a keyword checker and generator that is primarily based on backlinks and can help users enhance their keyword usage in terms of a strong backlinking plan.
Pricing
- Lite: $49/mo – basic backlink metrics with one million analysis credits and features such as Site Explorer, Link Graph, and Referring Domains.
- Pro: $99/mo – additional 20 million analysis units, the Historic Index, and advanced reporting features.
- Enterprise: $399/mo – 100 million analysis units and API access.
Verdict
Majestic is the most recommended and used tool for link data by SEO experts to enhance the authority of the website as well as its performance. The two main differences include its proprietary metrics and a vast link intelligence database, so it’s definitely worth checking out if you’re not satisfied with SE Ranking’s backlink capabilities only.
7. Senuto
Senuto is an SEO and content marketing tool that offers business enterprises with all the necessary data to increase the presence of their websites in the search results. Apart from other SE Ranking alternatives, Senuto is designed to make and improve SEO strategies with features for keyword analysis, visibility tracking, and AI writing.
Features
- Visibility Analysis. Senuto lets users examine domain visibility in Google to see where they rank in the TOP 3, TOP 10, and TOP 50, estimated traffic, and recent keyword shifts.
- Keyword Explorer. With keyword data, create content according to the user’s intent. Senuto also features “Related Keywords” which allows one to look for terms that are semantically related for a more improved content creation plan.
- SERP Analysis. This feature gives detailed competitor analysis as to how the competitors are ranking for certain keywords. The SERP analysis gives you a more granular view so that you can identify the gaps.
- Content Planner. Senuto’s Content Planner enables you to determine the existing content gaps and create a content strategy that meets your audience’s search behavior.
- Content Writer. A big advantage, Senuto combines artificial intelligence content creation with a huge base of keywords. This feature allows the users to create articles with SEO optimization, which can reduce the time spent on the creation of the content by up to 50%.
Pricing
- Lite Plan: €32/mo – Comes with 100 queries in visibility analysis, keyword explorer, 1 content plan, and 5 content articles from the Content Writer.
- Basic Plan: €66/mo – Doubles the queries and enhances the tracking and management of the projects.
- Advanced Plan: €132/mo – Provides higher limits and some features that are paid like add-ons, more query volume, and integration.
- Prime Plan: €232/mo – The best choice for large businesses, includes 30,000 queries and 150 articles created by AI.
Verdict
Senuto is the best SE Ranking alternative for users who require effective content planning and creation, as well as detailed visibility analysis. If you are focusing on content marketing and SEO, then it will be most beneficial to try Senuto.
8. WebCEO
WebCEO is an all-in-one online marketing suite; what differentiates this tool from other SE Ranking competitors is its strong social media integration feature which is rather uncommon for an SEO tool. It best addresses the needs of businesses that require equal focus on SEO and social media marketing.
Features
- Social Media Analytics. WebCEO includes statistics from such social media sites as Facebook and Pinterest. Keep an eye on strategies that your competitors are employing for their social media marketing, as well as to control your brand’s presence on social media.
- Rank Tracking. Track website performance using different parameters including countries, regions, and devices.
- Keyword Research. Despite the keyword database of WebCEO is not as large as that of SE Ranking or Ahrefs, it provides keyword suggestions to use local SEO and Google’s “People also ask” feature.
- Website Audit. The platform’s website audit tool is user-friendly and offers a non-technical explanation of problems and solutions, which will be helpful for newcomers in website optimization.
- Backlink Management. The tool categorizes the links into ‘juicy’ and ‘toxic’, thus helping you assess your efforts.
- Competitor Analysis. The platform provides a Quick Domain Analysis tool with which you can compare your site with up to 100 competitors to get a better understanding of the market.
Pricing
- Startup: $83/month – for 5 domains, 5 users, and up to 600 keywords.
- Agency Unlimited: $83/month + scanning fees – for unlimited projects, keywords, and team members but usage above this plan may be chargeable.
- Corporate: $251/month – for 30 domains, 10 users, 2400 keywords, and several full-scale features.
Verdict
Due to its clear, simple, and understandable design coupled with extremely detailed action-based reports, WebCEO is beneficial for those who have just started their journey with the software. However, since SE Ranking has a more extensive database of keywords, WebCEO can be only considered as a competent SE Ranking alternative for businesses that pay attention to the integrated approach to digital marketing.
9. SISTRIX
SISTRIX is an SEO tool that primarily focuses on the Visibility Index. While most SEO tools provide all inclusive packages, SISTRIX operates on a module basis, where each module is centered on a single aspect of SEO ranging from keyword tracking to social signals to offer detailed reports about the site.
Features
- Visibility Index. SISTRIX’s primary feature helps compare the website performance for the top 100 keywords in the Google SERP. This index is updated bi-weekly and can also be refined by region and device.
- Comprehensive Keyword Tracking. The SEO module has a keyword rank tracker that displays real-time website rankings and possible improvements.
- Backlink Analysis. The other module is called Links and it offers a comprehensive report on your link profile. As of now, it scans and refines as many as 250 billion links every month to guarantee up-to-date information.
- Social Signals Module. The app connects with Facebook, Twitter, Pinterest, and LinkedIn and can track the social reach of the content.
- Ads Module. The Ads module is designed to support you in the management of your paid ad campaigns as well as analyze the results of your Google Ads.
- Marketplace Module. A one of its kind free tool using Amazon data to provide information on product listing and reviews to enhance e-commerce results on Amazon.
Pricing
- Start: €99/mo + taxes – low-cost entry;
- Plus: €199/mo + taxes – additional features for small businesses;
- Professional: €349/mo + taxes – feature pack for agencies;
- Premium: €599/mo + taxes – for large agencies, power users, and enterprises.
Verdict
SISTRIX provides a comprehensive and very flexible SEO toolset that will particularly benefit companies that need specific and advanced features. If you require modularity and some specific tools like Marketplace or the visibility index, buying this top SE Ranking alternative will be a good investment.
10. Site Analyzer
Site Analyzer is a good SEO tool for single users, freelancers, and small businesses that seek a versatile and cheap software solution. It provides a simple and convenient interface and all of the necessary SEO tools for a single project.
Features
- Crawl Functionality. Reveal technical problems such as dead links, duplicate content, and absence of meta tags.
- Rank Tracking. Site Analyzer only tracks the top 100 search results. Despite the fact that the platform shows the historical trend of your rankings, some users need more detailed and accurate rank tracking on a large scale.
- Backlink Analysis. Monitor your backlink profile on three key metrics: Domain Influence (DI), Page Influence (PI), and Spam Rating (SR). It also provides information on do-follow and no-follow links as well as the destination URLs.
- Site vs. Site Comparison. A boon for users working on competitive strategies; refine your approach based on competitors’ number of keywords used, the quality of backlinks, and the source of traffic.
- White Label Reports. Generate targeted, customizable PDF and CSV-based reports with your company’s logo.
Pricing
- Starter: $49/month for 1 user, basic crawling, rank tracking, and backlink analysis.
- Pro: $115/month for 3 users and additional features such as branded reports and higher data caps.
- Agency: $232/month for 10 users, perfect for those sending out multiple reports.
- Reseller: $599/month for up to 30 users – great for bigger SEO companies working with multiple projects.
Verdict
Although the tool contains helpful features including crawl audits, backlink information, and competitors’ analysis, this SE Ranking alternative may be less comprehensive than what professional SEOs need and desire in terms of data and speed.
Conclusion
SE Ranking is a good SEO tool, but the above-mentioned SE Ranking alternatives may have specialty features that will suit your business or agency better. From getting detailed backlink data from Ahrefs, market data from Similarweb, or affordable and efficient SEO tracking from Sitechecker, you can be sure there is a tool for every SEO need. Knowing what is important for you – where pricing is primary, data quality, or certain features, you will be able to select the tool that will help you improve your SEO results.