SEOptimer is intended for small and medium enterprises to enhance their website’s effectiveness. It provides a 360-degree view of the health check of a website based on various aspects like on-page SEO, technical SEO, social signals, usability, and security. It also gives guidelines for website ranking enhancements.
In this review about SEOptimer, learn why this tool can be useful to digital marketers, SEO specialists, and webmasters who want practical recommendations rather than looking at a bunch of charts and graphs.
Pros
- User-Friendly Interface. According to SEOptimer reviews on Capterra, it’s easy to use and as such can be beneficial to people with little technical knowledge who require basic information on their website’s performance.
- Comprehensive SEO Audits. Includes detailed audits concerned with vital SEO factors including on-page optimization, usability, performance, social signals, and security.
- White-Label Reports. Helpful for agencies, the platform provides white-label reports which can be tailored by the user type.
- Multilingual Audits. It enables auditing in different languages hence suitable for international SEO audit purposes.
- Affordable Pricing. SEOptimer has a reasonable pricing model.
Cons
- Limited Advanced Features. The tool is comparatively simple and may lack features like advanced keyword tracking, competition analysis, and backlink analysis.
- Mobile-First Focus Lacking. It lacks dedicated strategies for mobile optimization in a platform.
- Limited Competitor Insights. Some SEOptimer reviews claim it lacks competitor analysis, which is very essential to most SEO professionals.
- Fewer Integrations. SEOptimer has a relatively poor integration of other marketing tools.
Overview
SEOptimer is an SEO audit and reporting tool that may be useful for businesses and agencies. It offers a specific audit of on-page SEO, usability, social signals, technical SEO, and presents suggestions for enhancing the ranking position. This video is for you if you want a quick review of SEOptimer features:
While SEOptimer has plenty of standard features most SEO platforms have, in this review about SEOptimer, we tried to focus on what makes this tool so special in comparison with other similar solutions.
Pricing & Plans
- Free Plan: New users can only use the program to perform basic SEO audits of the selected websites with limited functionality.
- DIY SEO Plan ($19/month): This package targets small businesses and offers comprehensive analyses, email assistance, and all the tools except for white-label reporting.
- White Label Plan ($29/month): This plan is suitable for agencies, giving all the features of the DIY plan while providing the added convenience of white-label PDF reporting which is perfect for the submission of agency-branded reports to clients.
- White Label + Embedding Plan ($59/month): This plan has all the features of the previous plans and also has an audit embedding feature which allows businesses to put the SEO audit tool on their site to attract leads.
In the next section, let’s review SEOptimer features – the most profound capabilities this tool provides.
SEOptimer Features
SEO Audit
SEOptimer’s SEO Audit Tool is a fast and detailed analysis of websites with over 100 SEO checks in 20 seconds. Its main advantage is its speed and simplicity, while providing all necessary information about the audit, including on-page SEO, search engine accessibility, backlink profiles.
SEOptimer offers many of the same features as other platforms – on-page optimization, Core Web Vitals, and device compatibility, etc. But its reports are built for speed and action and come with white labeling that is perfect for agencies who need to provide client-ready output.
Another advantage of this tool is that it employs a cutting-edge JavaScript rendering engine to load the website in a real browser. This is quite different from many other tools which are based on HTML scraping.
Although SEOptimer is a smaller platform when compared to other SEO tools like SE Ranking or SEMrush, it offers more actionable site audit results than comprehensive keyword analysis or competitor analysis.
White Label Reports
SEOptimer’s White-Label Reports are unique because of their high level of customization and adaptability, made mostly for agencies, marketers, and web designers.
First of all, there is complete control over the content of the report – clients may upload their logo, color scheme, and custom text. SEOptimer allows users to switch on or off all the SEO checks, adjust the approach to scoring, and even choose which parts are important for each client. This kind of fine-tuning can be valuable for agencies dealing with numerous clients.
The program also has one of the most important advantages – multilingual support. SEOptimer provides translated reports for professional agencies in more than 20 languages for agencies using the tool worldwide.
A special feature is to generate reports on a custom domain which means that customers will not see the brand of the tool. SEOptimer has gone a step further in offering multiple templates and scheduling options for the same. Numerous layouts can be set up and advanced at any time interval relaying information to the clients, which is efficient.
Embeddable Audit Tool
SEOptimer’s Embeddable Audit is a simple lead generation magnet designed for digital marketing agencies, web designers, and marketers. This feature allows businesses to collect leads from their websites as they offer free SEO audit services in return for the visitors’ information.
A major strength is the high level of configuration possibilities for the embedded form. SEOptimer provides users with the ability to modify the look and feel of the entire audit form to match the look of a website. Users can change fonts, colors, and layout and can even play around with CSS for more advanced settings which most other competitors do not offer. Although some SEO platforms may provide lead generation forms, SEOptimer’s tool is remarkable due to its variety of design possibilities and flexibility.
One more difference is the possibility of adjusting the view of an audit report. Users can choose which SEO checks and sections should be included in the report, include the company logo and run the audit from a custom domain. This feature improves the output of the service since the audit is received by the client directly from the agency’s domain rather than from a third-party service.
Moreover, Zapier allows the tool’s integration with the CRM systems which makes lead management easier. The moment a user finishes an audit, data gathered from the user can be forwarded to other platforms such as Hubspot, Mailchimp, or even Slack for further action – a capability that is praised in some SEOptimer reviews.
Keyword Research
SEOptimer’s Keyword Research is a powerful yet simple-to-use tool for keyword research to help you both with organic and paid search strategies.
The one that impressed me the most was the adjacent keyword opportunities feature. When you search for a keyword, not only will SEOptimer display the search volume for that specific keyword but also recommend 9 other keywords with high search volume. This speeds up the identification of the keywords which users need to shortlist their opportunities and many tools fail to provide this feature.
SEOptimer can conduct keyword research by URL, which is quite helpful since it tells the user which keywords a particular website uses. This two-way search feature (by keyword string or URL) is more powerful in identifying gaps in keyword and competitors’ strategies.
It also does a good job of showing the potential for ranking for keywords as well as how hard it may be with information on search traffic and keyword competition. Derive the most efficient keywords that can likely give quick rankings in the market – vital in competitive industries! Also, the feature of SERP preview is an advantage. SEOptimer enables users to view Google first page results for any keyword entered by the user in any country in the world.
Backlink Research
While many other platforms are clunky and require the user to navigate through various tabs to get an overview of the domain metrics, SEOptimer provides the essentials – total backlinks, referring domains, dofollow vs nofollow, etc. It also showcases the domain and page strength metrics that will help anyone gauge the total credibility of any site they visit – this makes it easier to analyze competitors’ pages.
Another useful feature is the top pages and anchor report that shows site visitors exactly which pages and anchor texts generate the most value for a site. Such level of detail in backlink data is not always clearly stated in other tools where instead more general metrics may be presented along with the backlink data.
SEOptimer also has a linking country report which provides the distribution of the backlinks and this can be useful to those implementing international SEO. This feature is not very widespread in many other backlink analysis tools which makes SEOptimer great for those who work globally.
Additionally, SEOptimer makes it simple to track and keep track of backlink changes over time and the tool regularly sends out email alerts and provides a complete history of the changes (see more in the Backlink Monitoring section.)
SEO Crawler
SEOptimer’s SEO Crawler Tool is specifically intended for companies that want to find issues from their site’s top level to the bottom level, including product pages and blogs. Unlike other SEO crawlers, SEOptimer sends results instantly, making it easier to tackle the problems as they occur.
A particularly useful feature allows users to define their own crawling rules following the syntax of robots.txt to determine which URLs or parts of a site should be indexed. You can also filter and tag SEO issues depending on their level of importance and concern, which may help businesses address the issues that cause the most damage first.
The main strength of SEOptimer is JavaScript-enabled crawling functionality. While other tools crawl static HTML, SEOptimer employs a cloud-based Chrome browser which means that it loads all elements of a page including dynamic scripts. Such full support for modern CMS platforms such as Shopify, Webflow, Wix, Weebly, and WordPress makes SEOptimer more convenient for businesses that are using state-of-the-art technology stacks.
In addition, SEOptimer features a combined crawl report that categorizes problems and related pages. Also, it offers specific suggestions and tutorials on how to solve SEO problems on a number of websites, including those created with WordPress, Shopify, and Wix.
Bulk Reporting
While most SEO tools provide one-time audit results, SEOptimer lets you generate hundreds or thousands of audit reports at the same time. This bulk capability multiplies lead generation, allowing agencies to approach clients at scale, something that wasn’t possible before. You can also customize each report with your own logo and fonts and other company branding than the other companies that may offer basic and less customizable reports. Also, select which SEO checks to show and add your own text to the content of the page, offering a targeted service for clients and leads.
The Bulk Reporting feature is easy to use – upload a CSV file with URLs to be audited. SEOptimer is still more accurate than the others as it provides real-time validation of URLs, and error checking, thus minimizing areas of manual corrections. It is possible to watch the progress on the go, download the reports during batch processing, and get the results immediately.
Although individual audits might be provided by the competitors, SEOptimer provides its consumers with a collated CSV of all the audit results for further spreadsheet analysis. This feature is very helpful for agencies that want to know trends or rank leads according to SEO problems such as missing tags or slow page loading time.
Keyword Tracking
Though most platforms have general keyword tracking and mostly rely on US ranking, SEOptimer enables you to monitor keywords in over 70 countries to get accurate data for your target audience.
This feature shows you the keywords you are ranking for on your site and the other keywords that you should track. This is especially beneficial for users who are not certain of all the keyword phrases that relate to their site. It doesn’t stop at the ranking positions; you can find search volumes, competition, and estimated traffic there, which is quite a rich data set for a relatively cheap tool.
Another significant benefit is the ability to track keywords over time which gives weekly updates on fluctuations. However, there are many other tools that provide this function, but they are quite expensive, so SEOptimer’s tool is beneficial for agencies, freelancers, and business people who work with different projects. It is possible to track the changes in the ranking, watch the dynamics of a particular page, and export the results to CSV, Excel, or PDF.
SEOptimer also aims for the do-it-yourself users and sends out weekly email updates on the ranking process – something that is not always included in the tools at such a reasonable price.
Backlink Monitoring
SEOptimer differentiates its backlink monitoring tool with a way of tracking the change over time. Its Backlink Change Dashboard enables you to see your history of backlinks, both gained and lost, for the last year. This helps identify link changes and the effects of the SEO strategies. SEOptimer also offers the ability to download backlink data in CSV or Excel or save it as a PDF.
Unlike other tools, SEOptimer provides backlink tracking in the form of weekly or monthly email digest. This real-time email alert system keeps you informed on the link opportunities that your competitors are using or the negative SEO threats and acts on it. As for the opportunities, this can help you with your link building because you can see what kind of successful outreach or PR a competitor has done. As for the threats, the tool also helps in the detection and removal of bad or spammy links which is a great way to prevent negative SEO attacks which can be a huge blow to any website’s ranking.
Moreover, SEOptimer’s tool offers an option to retrieve lost valuable links, which is quite useful for agencies and businesses, which work closely with link building campaigns.
API
With SEOptimer’s SEO Audit API, users can carry out professional SEO audits in a matter of minutes, making a huge difference in efficiency for everyone from digital agencies to developers. Unlike other SEO tools, SEOptimer’s API supports bulk reporting where users can get the audit reports for hundreds or thousands of websites at once which is rare with most common tools.
SEOptimer’s API is particularly useful because it returns JSON data to help users submit URLs for auditing and obtain crucial information. This ease of integration enables the user to design their own solutions and embed the reporting smoothly right into the daily work processes or systems – a treasure for digital agencies that need to nurture leads.
The API also has a white-label reporting feature through which companies can include their company logo, contact information, and other text on the reports to make them more professional when presenting to clients. Another one is the possibility to see histories of changes and have an understanding of the website’s performance at different time periods. Users can schedule a regular check and see if there are areas that need to be addressed or if there are trends that are arising.
The SEOptimer’s API also provides a large set of data indicators, like title tags, meta descriptions, and Core Web Vitals to help the users get the information that is crucial for increasing the ranking.
Free Tools
SEOptimer is quite generous in allowing users to access a plethora of generators, validators, and testers that are critical to SEO, without having to pay for the service.
Comprehensive Generators
SEOptimer’s generators help to simplify the creation of some key files for a website. The Meta Tag Generator generates important meta tags and the XML Sitemap Generator provides an easy means of generating sitemaps for the search engines to easily crawl your site. Also, the robots.txt and .htaccess Generators help users to manage the indexing of the site and server configurations.
Advanced Validation Tools
SEOptimer outperforms the competitors with its rich validator and tester tools. Services such as the Title Tag Checker and Meta Description Checker assist users in enhancing the respective on-page factors to support better rankings. The Hreflang Checker and Canonical Tag Checker help to solve the issues with multilingual and duplicate content problems.
Usability and Performance Analysis
SEOptimer’s tools reach usability and performance testing. The Core Web Vitals Test measures the site against Google’s standards which are vital for maintaining a healthy SEO score. Also, the tools for mobile, speed, and image analysis are extremely helpful in understanding the condition of the website by the user and its performance.
Security and Technology Assessment Check
The platform also has features such as SSL Checker and HTTPS Redirect Checker to ensure that all the sites on the platform are secure. This is particularly helpful for the technical user, as the Technology Finder Tool identifies which technologies are being used in a site, which helps with analyzing competitors.
SEOptimer Review: Conclusion
SEOptimer is a good tool for small and medium-sized businesses, as well as digital marketing agencies, who want a cheap and easy-to-use SEO audit tool. It provides five types of audits, simple recommendations to follow, and white labeling for reports, which would be helpful for agencies that need to present reports with their brand. However, it does not boast elaborate tools since it is simple, affordable, and user-friendly, suitable for businesses with small SEO budgets or little technical knowledge.
Quick Answers Questions
What is SEOptimer?
SEOptimer is an SEO audit and reporting tool that may be useful for businesses and agencies. It offers a specific audit of on-page SEO, usability, social signals, and technical SEO and presents suggestions for enhancing the ranking position.
How to use SEOptimer?
Enter a website URL into the platform, and the platform will generate an SEO audit on its own. The audit has a few sections which include on-page optimization, security, performance, and social signals with suggested solutions. For agencies, SEOptimer also provides white-label reporting.
What is SEOptimer used for?
SEOptimer reviews show that it’s mainly designed to help with SEO website analysis and identification of areas that the site is lacking – in terms of search engine optimization, usability, and security.
How much is SEOptimer?
Review SEOptimer pricing plans:
- Free Plan: The fundamental audit functions with a simple set of capabilities.
- DIY SEO Plan: It is $19 per month and comes with comprehensive audits as well as email support.
- White Label Plan: $29 per month, including all the features of the DIY plan, as well as white-labeled reports.
- White Label + Embedding Plan: For $59 per month, they are offering lead generation with the added integration of audit features.