Despite Xovi is especially relevant for German-speaking countries, it is quite helpful for global marketers as well.
Xovi is a good and well-equipped SEO tool suitable for businesses with an interest in SEO optimization, especially for those operating in the German language area. It is affordable compared to some of the more popular tools such as SEMrush and Ahrefs, but it might not be the best choice for companies targeting global markets or those requiring real-time data updates.
In this Xovi review, let’s explore its strengths and weaknesses below.
Pros
- Comprehensive SEO Suite. Xovi is a tool that offers various features starting from keyword research and analysis up to the backlink check, and so on.
- Unlimited Projects & Keywords. Unlike many of the competitors, Xovi provides its users with the ability to track an unlimited number of keywords and projects.
- On-Page Optimization Suggestions. The tool offers specific information and recommendations on what needs to be changed to optimize the on-page SEO.
- Easy to Use. The platform has a clear and easy-to-navigate interface where users can understand data easily.
- Detailed Reporting. Xovi offers detailed reports that can be tailored by the user and sent to clients, thus being suitable for agencies.
- Local SEO Capabilities. Especially profound for users aimed at the local or German market, it provides powerful tools for geo-targeted SEO.
- Competitive Pricing. Xovi provides its set of capabilities for prices lower than those of the leading industry players such as Ahrefs and SEMrush.
Cons
- Limited Global Focus. Although they are quite prosperous in Germany and the neighboring countries, Xovi is not as popular and famous as their counterparts in other markets.
- Smaller Database. The tool lacks backlink and keyword databases as compared to its big competitors such as Ahrefs or SEMrush.
- No Free Plan. Xovi doesn’t have free package which could be inconvenient for small companies or individual entrepreneurs.
- Learning Curve for Advanced Features. Some of the features are not easily understood and may take some time to learn.
- Occasional Lag in Data Updates. There are certain Xovi reviews stating that data updates may be slower than those processed by some real-time counterparts.
Overview
Xovi has several features carried out on the page analysis, backlink management, and keywords as well as ranking tracking, which makes it convenient for the SEO expert who needs a single tool to handle all facets of the SEO process. It has an easy-to-use interface and the reporting system is quite detailed and would be appropriate for small businesses to large corporations.
Take the tour to learn some basics and review Xovi capabilities:
Pricing & Plans
Xovi also comes with a paid subscription model and while there isn’t a free version. The plans include:
- Starter Plan (€99/month). This plan is perfect for the solo worker or small business owner and it comes with unlimited projects, keyword monitoring, and all the essential tools.
- Business Plan (€149/month). Ideal for mid-sized to large enterprises or for marketing firms, it provides sophisticated functionalities including keyword monitoring and better backlink analysis.
- Enterprise Plan (€499/month). Built for agencies and large enterprises, this plan provides access to all the tools, enhanced reports, API, and premium support.
Xovi Features
Xovi differs from other SEO platforms and has some unique features that are useful for local and global search marketing. This is where it differs from the rest, thanks to features such as unlimited keyword tracking, international comparisons, deep historical data, and its ability to quantify the financial returns on SEO investment.
Below is a more detailed scoop for you to review Xovi basic features.
Keywords
Where many competitors limit keyword tracking to specific plans in a pay-per-tier model, Xovi includes keyword and project tracking in all its plans. This is highly economical, especially for agencies that have to work with several clients at the same time.
Xovi assigns a value to keywords in terms of search traffic, ad costs, and traffic estimates. It gives a financial value to SEO performance, giving the user a view of how much the specific campaign could generate.
Xovi offers up to 100 competitors in one report for users regarding the market situation. Its international market comparison is especially helpful – you can find out how rivals’ keywords work in different versions of Google, for instance, Google.de, Google.at. This is quite suitable for companies that serve clients in different languages or in different countries.
The Hot Keywords, which shows keywords that have increased their rank by 20 or more in a week, is a great section to track and adapt to trending terms in the market compared to other similar tools.
Xovi gives users keyword ranking history since 2009 making it easier for the user to access more than ten years of trends and information. All other SEO tools provide information that is up to three years at most, and this makes Xovi preferable for trend analysis over a long period.
Monitoring
The Monitoring feature of Xovi is great with its worldwide coverage, regular updates, and strong competitor analysis, which makes it ideal for handling international and competitive SEO strategies. Unlike most other SEO tools that are only capable of tracking a specific number of markets, Xovi provides keyword tracking for 197 countries, perfect for companies with a worldwide focus.
Most of the SEO tools offer weekly or monthly rankings but with Xovi, you get to receive the rankings daily. The software not only tracks the keywords that you have set but also tracks your competitor’s performance.
Onpage
Unlike some other platforms, Xovi allows you to perform as many on-page analyses as you wish for even sites containing up to 500,000 URLs. This makes it excellent for businesses or agencies that are in charge of many large sites without having to worry about data limits.
The Onpage tool of Xovi gives technical audits to identify and analyze loading speed, duplicate content, broken links, and server response time. It even tracks some file extensions such as CSS, JavaScript, and PDFs so that users can identify problems that might hinder their SEO results. Also, Xovi assists you in tracking dofollow and nofollow links and imagery optimization for quick website loading.
While making this Xovi review, we noticed that what else makes it different is using the WDF*IDF metric analysis instead of keyword density. This approach measures the term value within the document and its relation to other documents in a certain niche making the process of optimization for SEO content more targeted. This feature is rare in other tools and it is most useful for refining content in a very specific manner mathematically.
Links
Xovi also developed its own backlink crawlers and also gathers information from other sources to provide the most current backlink data. This means new backlinks data on a daily basis and fresh, accurate information, something that most other tools lack, as they mostly use their own crawlers.
Because many SEO tools update backlink data weekly, Xovi presents the FreshIndex, which delivers updated backlink data the moment new links are found. This feature allows you to respond to the changes in your backlink profile as it happens and not as some other services may take a while to provide.
Xovi also has a powerful solution for tracking of anchor texts and backlinks by domain, IP, and other parameters. This is especially useful in avoiding penalties for using the wrong anchor text, especially after Google’s Penguin update. Also, you can find out with which domains your site is associated with and define the so-called ‘toxic’ or ‘irrelevant’ backlinks. As a result, the tool provides users with a clear report of the backlink gained and lost to help users quickly address the problem when link loss happens or when link gain occurs.
Disavow Tool
Another our positive review about Xovi concerns link quality. While some other platforms do not provide users with an option of selecting the metrics that define the risk level of backlinks, Xovi does this. This flexibility makes it possible to obtain risk calculations relevant to your website’s needs.
Disavow Tool assigns a risk score to each link depending on more than 40 factors including malware presence on the site, domain visibility, and Google.com visibility of the domain. This risk assessment is divided into three levels: high, medium, and low risk, allowing you to determine which links are a great threat to your SEO rankings. Xovi’s link wizard presents a table of the risk factors, source and target URLs, anchor texts, and other details of each backlink. It also provides a sneak preview of each domain, so that link assessment is faster than if it were done manually.
Xovi’s Disavow Tool also addresses the current Google penalties while avoiding future penalties by frequently scanning backlinks and discovering possible issues before they become more severe. Users can also revise their links, including the links that they once disallowed, which allows for constant improvement. Besides risk management, the tool can be used for competitor link profile analysis to determine the safe and useful backlinks that can be incorporated into your company’s link-building plan.
Search Analytics
Get to see a more analytical approach to the traffic to the website. Xovi connects with the most popular analytical tools like Google Analytics and Matomo / PIWIK which provides users with real-time visitor statistics. This means no more assumptions about traffic or traffic conversion – users get specific numbers and can determine how much their domain is worth.
Traffic Potential Analysis of Xovi is not limited to visitor tracking. It assists users in recognizing the most popular terms to search for and which keywords and search terms are actually driving traffic to the site. Using real-time data of the visitors, traffic sources, and keywords, the Search Analytics tool offers quantifiable traffic results.
In Landing Pages, Xovi also indicates which exact subpages are generating the most traffic. This helps users track visitors’ behavior, know which pages convert better, and improve the landing pages to enhance conversion rates as well as user interaction.
The project management element of the tool helps users to track and coordinate their analytics activities on various website pages. Through the mapping of Xovi projects to landing pages, users can monitor traffic and find potential to improve the performance of their website.
SEA
SEA tool in Xovi is a powerful tool that will assist in optimizing your paid search campaigns, understanding competitor strategies in detail, and enhancing your ad performance. Through the SEA tool, users can view the performance of their ads down to the last detail. You will be able to see which keywords elicited your ads, where they will be displayed in the Google AdWords results, and the ad titles and the URLs used. It shows a historical perspective of ads, campaigns, and even keywords, competitors, and positions, which will help the user analyze the effects of certain keywords and the strategies used by the competitors. According to Xovi reviews, this makes it easier to identify the successes of past campaigns, the failures, and how the following campaigns should be conducted.
The SEA tool also provides visibility into the competitors’ SEA campaigns. You can also see which keywords they are using, how their ads are designed, and how effective they are. The domain comparison tool shows which keywords you are sharing with your competitors and which you are not when you compare your domain. This shows you potential keywords you can use hence making you come up with a better strategy by reviewing the keywords your competitors are using yet you are not.
Also, there is a keyword comparison function that will help you compare your SEA keywords with those of your competitors and reveal what is lacking in your current approach. The tool also has some other useful metrics that include search volume, competitor density, and CPC to enable you to target the most reasonable and effective keywords to use in your SEO.
Ad titles are rather crucial in SEA campaigns, for they are the initial part that a user comes across. The SEA Tool allows you to track the ad headlines of your Google AdWords campaigns and analyze their performance.
The SEA tool provides real-time campaign monitoring and keyword ad display, title relevance, and competitor behavior, which means that your campaigns are properly targeted and efficient in terms of spending. You can save your ad spending and efforts by concentrating on the right keywords and optimizing ad placements.
Reporting
The Xovi Reporting feature offers standard and tailored reports for the internal user or the client. With it, you can customize layout, content, and branding to your organization’s color and style. Options can include your company’s logo and color choice as well as the data you have chosen to be presented in the report, this can be SEO, backlinks, or social media metrics.
Key features include:
- Custom Layouts. Design distinctive layouts for the website, as well as logos, headers, and footers. Lay down for the format of tables, charts, and performance indicators.
- Automated Reporting. Create and schedule reports to be sent out at set intervals, say weekly so that there is no need to manually send out reminders to clients or other team members.
- White-Labeling. Create ready-to-use white-label reports to showcase to clients, and increase trust by not altering your company’s appearance.
- Content Templates. You can simply drag and drop suitable data sets into building your own content templates to suit your or your client’s preferred metrics.
- Report Archive. Ensure that all the reports created are stored in a place where other changes made in the future can be easily assessed and previous data can be easily accessed.
- PDF Reports. Save the reports in PDF format to use them offline or in print, with clear and formal formatting.
Conclusion
To sum things up, this Xovi review has shown that this platform has produced a full set of tools for SEO and online marketing. Be ready for the constant tracking of online advertising campaigns, the observation of competitors’ keyword usage, and advertisement results in order to improve one’s own advertisement strategies in terms of efficiency and costs. Finally, generate standard professional reports with Xovi which can be automatic or ad-hoc, with the ability of branding to white label to enable you to convey the outcomes to customers or investors.
Our review about Xovi will be straightforward – it’s a great option for European countries with a bunch of unique features for a reasonable price.
Quick Answers Questions
What is Xovi?
Xovi is an all-in-one SEO and online marketing solution that assists companies in enhancing website ranking, tracking keyword ranking, analyzing backlinks, and optimizing on-page SEO. This framework is most popular in the German-speaking world but is relevant and flexible enough for application by international digital marketers.
How to use Xovi?
The process of using Xovi starts by creating an account and choosing the package that one requires. When you sign in to the tool, you are able to create projects to monitor the SEO performance of your website. from the keyword research, backlinks checking, on-page SEO, and competitors’ investigation tools. The website gives you analytics and recommendations on how you can enhance your display online.
What is Xovi used for?
Xovi is mainly applied in the SEO and marketing fields. It assists companies and organizations in monitoring their website ranking, checking chosen keywords, following their rivals, controlling backlinks, and improving on-site content. It’s a useful tool to increase the search engine visibility and to enhance the organic traffic.
How much is Xovi?
Xovi’s pricing starts from €99 per month for the Starter Plan which includes an unlimited number of projects and keywords tracking. The Business Plan is €149 per month and includes more sophisticated features, while the Enterprise Plan is €499 per month and includes all the tools of the platform besides the additional support services.