AI Overviews created buzz before it was released, but now we can learn how it works and what we need to do to adapt our SEO strategies.
You can’t do it manually because we’re talking about hundreds of thousands of search queries and keyword phrases. For instance, SE Ranking analyzed over 100K keyword phrases just to make a report on AI Overview results for you. However, existing automation tools can help you adjust your strategy based on the current situation, which is changing every day.
Here are just a few of the best AI Overviews checking tools we looked at while preparing this compilation for you. Decide which fits your project best and don’t miss your chance to improve your page positions using AI Overviews.
List of Top Tools
🥇SE Ranking. Designed for the needs of marketing agencies, this tool can handle any analyzing AI Overview response task.
🥈ZipTie. A lightweight, easy-to-use tool with rich functionality. Suitable as an addition to the main SEO stack of your agency.
🥉SEOmonitor. A platform that goes beyond AI Overview analysis and allows large teams to get insights based on various metrics.
🖇️SEMrush. A reputable, all-around platform for SEO and marketing with deep insights into AI presence and sentiment.
🖇️Otterly. A great, affordable tool for beginners that offers essential insights into AI visibility.
🖇️Ahrefs. A valuable combined tool for monitoring your brand in AI, with features to assess search demand and growth.
🖇️Keyword.com. A pocket-friendly, standalone solution suitable for smaller teams and specialists who have complete tech stacks and only need AI tracking.
🖇️Profound AI. A new platform that can work great for large enterprises, thanks to simple integration into business operations and real-time insights.
Functionality and Features
Before reviewing the Google AI Overviews tracking tools, let’s analyze the main selection criteria and factors that influence the success of AI Overview analysis. Let’s start with the most to least influential:
- Completeness of information about the search results generated by AI. Given the uncertainty and rapid market changes, Google AI Overviews trackers need to get several details. Each can potentially give you an advantage over your competitors if you use them, and cost you lost positions if you ignore them.
- Collect data on key phrases and their positions. The situation is changing rapidly, so you need to take into account the data on keyword positions obtained by AI Overviews.
- Saving search results and answers for key phrases that triggered an AI Overview response. Such historical data allows you to analyze changes over a selected period.
- Saving links to the sources of information used in AI answers and their analysis.
- Additional features that expand the capabilities of AI Overviews trackers.
- The cost/use ratio. If you have a small team, a limited number of clients, or special projects, pay attention to whether there’s a point in buying expensive or rarely used tools.
- The simplicity of the interface and the ability to quickly master the functionality.
After reviewing the AI Overviews tracking software that exists on the market, we selected the 8 most suitable for SEO and marketing agencies.
8 Best Google AI Overviews Trackers Worth Trying Out
1. SE Ranking
SE Ranking is a robust platform for SEO specialists from in-house teams and agencies. It offers 30+ tools for different SEO tasks and moves quickly to provide new solutions for the latest technologies. SE Ranking was among the first to add AI Overviews detection capabilities to the platform, and now it has expanded its AI search tracking to AI Mode, Gemini, ChatGPT, and Perplexity.
SE Ranking analyzed your target prompts and lets you:
- Check AI Overview presence: You can identify which of your keywords trigger AI-generated answers in search results.
- Monitor brand mentions and links: The tool shows whether AIOs mention your brand in the answers or link to your website.
- Track positions in AI snippets: See where your brand and website stand in AI Overviews, including the top 3 presence, and track position changes daily.
- Benchmark competition: Users can compare how their competitors perform in AIOs, including mentions, links, positions, etc.
- Analyze AI Overview sources: Examine domains and URLs featured as sources in AI snippets and outreach them for partnerships.
- View AI SERP cached copies: Check saved copies of SERPs containing AI answers to better understand the content and sources and spot changes.
- Examine historical data: The tool shows trends and allows you to spot fluctuations and react to them in time.
On top of that, SE Ranking allows you to research competitors in AI Overviews. Users can expand their analysis to any domain they are interested in and analyze their presence in AIOs.
SE Ranking has intuitive navigation and makes each tool user-friendly. All the data is presented in easy-to-grasp tables and visualizations, with tips and explanations for a better experience.
Pros:
- All-round AI Overview tracking
- AI snippet sources analysis
- Covers other AI systems, like AI Mode, Gemini, Perplexity, and ChatGPT
- Cached AI SERPs
- User-friendly interface
- Flexible pricing and generous limits
- Agency-oriented features
Cons:
- No sentiment analysis just yet, but users can check the cached copies to see the context their brand is presented in.
Pricing
The platform’s pricing starts at $65/month. Depending on your subscription, you’ll have 1-5 manager seats, 5 unlimited projects, unlimited manual reports, and 5-50 scheduled reports, great for agencies handling multiple clients.
AI Overviews tracking and other AI search capabilities are included in higher plans starting from $119/month. SE Ranking also offers an AI Search add-on with expanded limits and more features at $89/month for 200 additional prompts to track.
SE Ranking also has an Agency Pack with extra features like White Label, Lead Generator, unlimited automated reports, 10 user seats, and a listing in SE Ranking’s Agency Catalog.
Best for
SE Ranking is an overall leader among the top AI Overview trackers. It’s a powerful solution for agencies and teams looking for in-depth analysis of AI Overview responses.
Verdict
SE Ranking’s AI Overviews Tracker effectively fills the AI Overviews analytics gap, as there’s no official tool or report by Google to track your performance in GenAI search. The data you get will help you optimize your agency’s and clients’ websites for better visibility in AI-powered search.
Overall, the platform is agency-friendly, offering all the necessary tools to automate major SEO tasks and streamline collaboration within your agency. Its Agency Pack adds even more helpful capabilities to help you deliver better results to your clients.
2. ZipTie
ZipTie is an AI Overviews tracking tool for those who want to learn more about website performance and improve ranking positions. Its functionality is not limited to monitoring keyword phrases that trigger AI Overview, but that makes it significantly different from other similar tools. It provides useful data through integration with Google Search Console, including page indexing, and warns users about pages dropping out of the index for selected search queries.
To get started with the tool, sign up for a free account, create your first project, and upload a list of keywords for which you want a summary. Both domain statistics concerning competitors for the given keyword phrases and keyword data, like their AI Overview status changes, are available.
Pros:
- The tool is integrated with GSC. Save time by automatically loading site data into the tool.
- AI Overview Monitoring. Keep data on your site’s queries triggering AI Overview, compare your positions with competitors, and analyze domains that have gained an advantage. Make data-driven decisions to improve your current strategies.
- Simple interface. You don’t need technical knowledge to get started with this AI Overviews tracker. It is easy to use and is suitable for professionals of any profile.
- Free trial period. During 14 days, you can test the basic functionality of the tool in manual mode for free. You’ll have 5,000 credits, where monitoring one keyword takes 25 credits off your account.
Cons:
- Credit system. Some users may find it challenging to calculate the budget for the tool because it allocates credits according to the chosen plan and then deducts them for each chargeable action.
- The service is based on data from GSC and will be subject to the same limitations as GSC.
- GSC functionality is locked down behind the paywall. Only paid accounts with the Standard plan or above have access to automation. The same is true for advanced features such as screenshots.
Pricing
The tool has 4 plans; the basic one starts at $29 and provides 10,000 credits per month. If your agency needs more or you need GSC integration, you will have to pay $89. The plans customized for agencies cost $849 and more.
Pricing
The tool has 4 plans; the basic one starts at $69 and provides 500 AI Search checks/mo.
Best for
ZipTie is a great solution for agencies. The platform has a simple learning curve and can be used as a valuable, feature-rich extension to your existing SEO stack.
Verdict
ZipTie is one of the most handy and simple AI Overviews tracking tools for tracking keyword performance in AI Overview. However, its reliance on GSC data, high package price for agencies, and opaque pay-per-action system within the app can complicate your experience.
3. SEOmonitor
SEOmonitor is among the comprehensive AI Overviews tracking tools for analyzing various SEO indicators throughout the campaign cycle, with agencies as its main target audience. They have only recently gotten the AI Overview functionality for analyzing AI Overviews. Subscribing to this tool gets you access to keyword tracking, forecasting, competitor analysis, and other basic features of SEO tools.
Pros:
- All-in-one platform. Combining data analysis obtained from AI Overview with other metrics can be an advantage.
- Daily AI Overview updates. Get daily reports on changes in keyword positions in AI answers, both on desktop and mobile devices.
- API access. Integrate the tool with the rest of the stack thanks to the API.
- Get deployed reports on client demand. Build trust with customers thanks to large-scale reports and provide detailed insights.
Cons:
- Relatively high cost. You can’t buy the AI Overview analysis module alone. If you already have a tool integrated into team processes, it may make no sense to overpay.
- Temporarily unavailable for small teams. SEOmonitor paused new trial registrations for organizations without a sizable SEO team due to the high demand for onboarding new clients.
- Separate data from different devices. Reports for mobile and desktop versions of search results are provided differently. You’ll have to spend additional time to collect data in one report.
- Steep learning curve. The wide range of features goes hand in hand with difficulty in mastering for new customers.
Pricing
SEOmonitor’s pricing is usage-based and depends on your subscription level and how many keywords and campaigns you track. The base plan starts at €99/month, with additional costs of €47 per 1,000 daily-tracked keywords. If you enable the Traffic module by connecting GSC/GA, it adds €9.99 per campaign per month. Your total monthly cost varies based on the volume of tracked keywords and the number of campaigns using traffic processing.
Best for
SEOmonitor is best suited for large teams that need deep analytics and customizability. The platform lets you tweak analytics metrics to your needs and generate large-scale reports.
Verdict
SEOmonitor is suitable for large teams with a need for in-depth analysis of SEO criteria that go beyond AI Overview tracking. Recommended if other AI Overviews tracking tools lack features for your projects.
4. SEMrush
SEMrush is a well-known platform that offers a complete toolkit for marketing and SEO purposes and boasts a strong reputation in the market. It is regularly updated with new features, and the AI SEO block is a new subdivision. The Brand Performance tool in the AI SEO block helps you receive a complete breakdown of your AI presence. It tracks your brand across the most trending AI platforms, analyzes the share of voice, and provides insights into the sentiment and narrative of the results.
Pros:
- Provides a comprehensive breakdown of the brand’s AI performance.
- Features advanced, new tools for AI analysis, including competitor and prompt research.
- Many additional features are presented and will be coming soon.
- There is an opportunity to pay for AI SEO tools separately, without having to purchase the complete SEO and marketing toolkit.
Cons:
- The learning curve might be quite overwhelming for new users.
- High cost compared to some other AI Overviews trackers. Apart from the plans’ pricing, you may need to purchase add-ons that can greatly increase the overall cost of the tool.
Pricing
There is only one AI SEO plan. It costs $99 per month per domain, and there are many extra add-ons for additional users and features.
Best for
SEMrush is one of the top AI Overview tracking tools for an all-around look into your presence and sentiment in AI results. The additional upcoming growth actions can make it even more comprehensive.
Verdict
This platform offers a comprehensive set of features, not only for AI tracking but for other marketing and SEO purposes. However, the steep learning curve and a relatively high cost can make it fall behind.
5. Otterly
Otterly AI is a new platform, founded in 2024. Still, it takes a deserved place among the best AI Overviews trackers thanks to its simplicity, efficiency, affordability, and other perks. The platform helps you perform brand monitoring and track website citations in AI Overviews, Perplexity AI, ChatGPT, Gemini, Copilot, and AI Mode. It also features search prompts and research to identify opportunities to improve your presence.
Pros:
- The platform gives unlimited brand reports to all users.
- All pricing plans support AI tracking beyond Google’s Overviews. Other models included in the price are Perplexity AI, MS Co-Pilot, and ChatGPT.
- Pricing starts from only $29/month. Although it has limitations, this is quite an affordable cost.
- There is a free trial option. You can test-drive the platform for 14 days.
Cons:
- The cheapest plan is limited to 15 search prompts per month. The Lite plan also doesn’t allow purchasing extra prompts.
- Otterly AI doesn’t give the same analytical depth as some other AI overview trackers.
Pricing
Otterly AI comes with three pricing plans. The Lite plan costs only $29 per month, and the most expensive plan costs $489 per month. Google AI Overviews tracking is included in all plans. However, the number of search prompts varies from one plan to another.
Best for
Otterly AI is an affordable, easy-to-master tracking tool. These facts and the support of multiple AI models, apart from Google Overviews, make it a good choice for beginners.
Verdict
This platform is fast and easy to use. It allows you to look into your brand’s presence in Google Overviews, Perplexity AI, MS Co-Pilot, and ChatGPT, starting from just $29/month. It may lack some advanced features needed for large teams, but it can be a great choice for beginners.
6. Ahrefs
The next best AI Overviews rank tracker tool is offered by Ahrefs. Brand Radar, available as an add-on within this multipurpose platform, is one of its newest features. It’s a solution designed specifically for analyzing and improving your brand’s visibility, not only in AI but all across the web. The tool gives you a detailed breakdown of all brand mentions across different websites, publications, and AI results. It provides insights into your overall visibility, AI share of voice, and search demand.
Pros:
- The starting cost of a paid plan is generous. Starting from $99, you get access to multiple tools.
- The platform supports competitor benchmarking, which can be helpful in your analytics.
- Ahrefs covers all popular engines. With its help, you can track your brand across AI Overviews, AI Mode, Gemini, ChatGPT, Perplexity, and Copilot.
Cons:
- It’s not possible to pay only for the Brand Radar, omitting other services of the platform.
- No granular, text-level sentiment dashboard—relies on share-of-voice proxies.
Pricing
Ahrefs has four pricing plans you can choose from. The cost ranges from $129 per month for Lite and $1,499 per month for Enterprise. Brand Radar is a paid Ahrefs add-on. The AI version costs around $199/month per index, though some AI indexes (like Overviews, ChatGPT, Perplexity) can be added for $99/month each depending on your setup.
Best for
The Brand Radar by Ahrefs is best used for tracking brand visibility in AI and on the web in general, using a single tool. The platform offers a good set of tools and metrics for in-depth analytics.
Verdict
Ahrefs does not give you an opportunity to get access to the Brand Radar separately. However, it provides a comprehensive list of SEO tools at a fairly affordable price. It can be a good solution for teams that want to have all brand visibility insights in one place.
7. Keyword.com
If you are looking for the best AI Overviews tracking tool separate from other features and tools, Keyword.com can be a good choice. The platform itself offers a long list of SEO features, from rank tracking to keyword research. The AI Rank Tracker is a newly added feature. It allows you to track your brand’s performance across multiple engines, including AI Overviews, Gemini, ChatGPT, and others. The tool provides a detailed analysis of your citations and their sentiment, which helps find relevant topics and keywords to improve your visibility.
Pros:
- The tool is very affordable. You can get started for only $24.50 per month and purchase additional credits as needed.
- AI Rank Tracker monitors all popular engines. You can assess your performance not only in AI Overviews, but also in Perplexity, ChatGPT, Gemini, Claude, DeepSeek, and Mistral AI.
- There is a competitor benchmarking feature.
Cons:
- A credit-based pricing format can make it harder to align your budget to the scope of tasks (each AI check consumes one credit).
- Other Keyword.com features can have a rather steep learning curve. This can create obstacles for teams looking for a complete tech stack.
Pricing
Keyword.com offers multiple pricing plans suitable for different needs and budgets. Most importantly, it allows you to purchase its AI Visibility bundle separately, for only $24.5 per month.
Best for
Keyword.com allows you to use its AI visibility tool separately from other features available on the platform. This could make it the best AI Overviews tracking tool for smaller teams and specialists who need a standalone tracking solution.
Verdict
The AI Rank Tracker by Keyword.com is a straightforward, affordable option if you’re looking for a dedicated rank-tracking tool. Its credit-based pricing model offers flexibility, but it can also be challenging to budget for if your usage varies. Heavy or unpredictable use may lead to faster credit consumption, while lighter use could result in unused credits at the end of the cycle.
8. Profound AI
Profound AI takes the eighth spot on our list of the top AI Overviews analysis tools. The platform was launched in 2024. It offers a complete range of tools for AI visibility tracking, enabling you to see where and how often your brand gets mentioned, analyze the results’ sentiment, and keep an eye on product placement. It offers coverage for the essential list of generative models in its fixed-rate plan and unlocks access to a large list of additional LLMs in its custom package.
Pros:
- A complete toolkit for AI tracking.
- Seamless integrations with multiple platforms, including Google Analytics.
- The Enterprise plan offers one of the biggest coverages. It lets you track visibility across essential engines like Google AI Overviews and AI Mode. Additionally, it covers less common models like Grok and DeepSeek.
- Real-time analytical data can empower fast decision-making.
Cons:
- The price for the Lite plan is fairly high. Also, given the plan’s limitations, its cost might be hard to justify for smaller-sized teams.
- The analytical tools and dashboards are data-heavy. This can complicate the learning curve.
Pricing
Profound offers a flexible pricing model designed for teams at every stage. Choose from clearly structured Starter and Growth plans, beginning at $99/month and $399/month (billed annually), or explore the more advanced capabilities referenced in third-party reviews, such as a $499/month tier with expanded engine and prompt tracking. For organizations with complex needs, Profound’s Enterprise plan delivers a fully customized solution with scalable tracking, enhanced support, and advanced security options.
Best for
Despite some of its cons, Profound AI can make a good option for large enterprises. It makes it easy to integrate AI tracking into complex business operations and enables real-time data analytics.
Verdict
Profound AI still doesn’t have as much recognition as large AI Overviews trackers. However, it receives high ratings and is gaining momentum. The platform offers in-depth analytics, broad integrations, and other perks, though at a fairly high price.
How to Choose the Best Google AI Overviews Tracker
Now you have a curated list of AI Overviews analysis tools. Each has its strengths and peculiarities. So, how do you select the best option for you?
With so many options, finding the best AI Overviews tracker can feel overwhelming. To overcome this, approach this choice strategically and define your needs first. Follow these steps to detail what exactly you’re looking for:
- Set your objectives. Define what you want to achieve with the tool to understand the scale and the specific features you will need.
- Evaluate your existing SEO stack. Many trackers come as part of large platforms with complete SEO toolkits. Assessing your current stack and tasks can help you decide whether you need a standalone AI tracker or a full-range SEO platform.
- Define the engines and models you want to track. Apart from Google AI Overviews, different tools allow you to track your presence in Perplexity, ChatGPT, Copilot, and other models. Understanding what you want to track will help you find a suitable solution.
- Consider your current workflow and scalability needs. Some trackers work best for beginners and smaller teams. Others have functionality for agencies. Understanding your scope of tasks and workflow will help you choose the right option. Additionally, you need to consider your future scalability needs to select a tool that will let you grow.
- Determine your budget. Many options exist within different price ranges. You need to set a clear budget for adopting and deploying a new tool, considering the setup requirements and the learning curve.
After you determine your specific needs, evaluate and compare different options. Pay attention to the following key factors:
- Data accuracy
- Features
- User-friendliness
- Advanced capabilities
- Integration
- Budget
Select a solution that aligns with your needs best and offers the most value.
Summary
As you can see, each tool provides tons of value. The choice can only be made by knowing the specifics of your agency’s projects. Regardless, any of the Google AI Overviews checking tools reviewed provide an advanced summary of search query results data. Hopefully, their limitations will soon be mitigated and information on how to adapt an SEO strategy in this new market condition will become accessible.
FAQ
Can I get data on changes in AI Overviews for my keywords?
Yes, tools like SE Ranking AI Overviews Tracker or ZipTie enable you to follow fluctuations in AI Overviews for your target search terms and receive new data.
What AI Overviews tools do not require a subscription and registration?
While there are basic versions of AI Overviews checking tools that one can use without a subscription or registration, a lot of these features and tools come with a price.
Where do these applications get their data for analysis?
These AI Overviews trackers work on the data gathered directly from Google’s SERP, including AI Overviews and then analyze the data for useful information.