Serpstat, a versatile SEO software suite developed in Ukraine, has evolved from a simple keyword research tool into a comprehensive platform for SEO, PPC, and content strategy.
Are you wondering if this tool is right for you? Or maybe you’re certain it is, but unsure which pricing tier to choose? In this article, we’ll break down all Serpstat pricing plans, from options for freelancers to robust packages for agencies. We’ll guide you through the key features, limits, and add-ons so you can determine the best plan to optimize your SEO strategy and grow your business.
Let’s dive in and explore what Serpstat has to offer!
Serpstat Individual Pricing Plan
The Serpstat Individual Plan is tailored for SEO professionals and freelancers. Priced at $59 monthly or $600 with Serpstat yearly pricing, this plan offers access to essential SEO tools for managing up to 5 projects. It’s designed to help individuals analyze and improve their SEO efforts with cost-effective pricing.
What does the Serpstat Individual pricing plan Include?
The Serpstat Individual pricing plan offers the following features:
- Credits for sites, keywords, and links analysis: This Serpstat pricing plan allows users to perform 100 daily searches. It provides 2,000 results per report for both Website and Backlink analysis. Users can export up to 50,000 rows monthly, enabling comprehensive data collection and analysis.
- Projects: Users can manage up to 5 projects for Rank Tracker and Site Audit, allowing for tracking and optimization of multiple websites or campaigns simultaneously.
- Rank tracker: The plan includes 10,000 position checks per month. It offers competitive rankings, daily updates, organic keyword rankings, paid keyword rankings, and both desktop and mobile rankings. Users can also benefit from features like market share tracking, local tracking, and keyword grouping to enhance their ranking strategies. Project migration from other services is available, ensuring continuity in SEO efforts.
- Site audit: Users can audit up to 30,000 pages, with a maximum of 5,000 pages per scan. The plan includes page audit and crawl features, helping users identify and fix website issues. Data is retained for 2 months, allowing for trend analysis and progress tracking. Additionally, users can generate custom reports to better understand the site’s performance.
- Tools: The plan provides 5,000 tools credits and access to task lists. Users can request search volume crawling and SERP crawling, enabling deeper insights into keyword performance and search engine results. Furthermore, keyword clustering, text analysis, and keyword quality control tools are available to optimize SEO and content strategies.
- Keyword research: The plan includes tools for keyword difficulty analysis, search queries, keyword trends, and related keywords, making it easier to optimize content for improved rankings.
- Team management: This plan is designed for individual use and includes one user account.
- Additional features: The plan includes access to Serpstat Academy, providing educational resources for users to enhance their SEO skills. Technical chat support is available for 16 business hours, ensuring users can get help when needed.
- Website analysis: Users can benefit from domain and URL analysis, missing keyword identification, top pages analysis, and tree-view analytics for a comprehensive understanding of website performance.
- PPC research: The plan also covers PPC ad analysis, keywords in PPC, and competitor ad tracking, enabling users to stay competitive in paid search.
- Backlink analysis: Users can analyze external links, top pages, and referring domains, helping to strengthen backlink strategies and improve site authority.
The Serpstat Individual pricing plan is ideal for freelancers and solo SEO professionals. It provides essential tools for managing a few projects and includes features like rank tracking, site audits, and basic reporting, making it perfect for those who need affordable yet powerful SEO capabilities. It’s worth noting that this Serpstat pricing plan doesn’t include API access, which may be a drawback if you need integration.
Serpstat Team Pricing Plan
The Serpstat Team Plan caters to small in-house teams seeking comprehensive SEO solutions. With Serpstat monthly pricing at $119 per month or Serpstat yearly pricing at $1,200, this popular plan includes AI tools, Batch Analysis, Branded Reports, and Team Management features. It’s ideal for collaborative SEO efforts within growing organizations.
What does the Serpstat Team pricing plan Include?
The Serpstat Team pricing plan extends the Individual plan with additional features and higher limits:
- Credits for sites, keywords and links analysis: This Serpstat pricing plan increases the daily search limit to 500 and expands the export capacity to 250,000 rows per month. It also provides 10,000 results per report for both Website and Backlink analysis, offering more comprehensive data collection.
- Access to API: Users gain access to Search analytics API, Backlinks API, Rank tracking API, and Site audit API. The plan includes 200,000 API credits per month with 1 API request per second, enabling integration with other tools and automated data retrieval.
- Projects: The plan offers unlimited Rank Tracker and Site Audit projects, with 50 share access, allowing for more extensive campaign management and collaboration.
- Rank tracker: Position checks are increased to 50,000 per month, providing more comprehensive ranking data.
- Site audit: Users can audit up to 150,000 pages, with a maximum of 25,000 pages per scan. The data retention period is extended to 10 months, allowing for more extended trend analysis.
- Tools: The plan provides 25,000 tool credits and allows for domain batch analysis on 500 domains per project, with up to 25 projects and 50,000 credits for comprehensive data. For keyword analysis, it supports 10,000 keywords and 25 projects.
- Team management: The plan allows for 3 team members, facilitating collaboration within small teams.
- Reports: Users can create 5 scheduled reports and have access to branded reports.
- Additional features: The plan includes priority technical chat support and an onboarding call to ensure smooth adoption of the platform.
The Serpstat Team pricing plan caters to small teams looking for more advanced SEO solutions. It expands on the Individual Plan by offering additional tools and higher usage limits, with features like team management, branded reports, and API access. This plan is perfect for teams working on multiple campaigns and looking for collaboration tools and integration with other apps.
Serpstat Agency Pricing Plan
The Serpstat Agency Plan is designed for large marketing agencies and extensive in-house teams. With Serpstat monthly pricing set at $479/month or $4,920/year with annual billing, this plan provides enhanced data access, support for more projects, increased credits, and additional team member seats, making it ideal for managing large-scale SEO campaigns.
What does the Serpstat Agency pricing plan Include?
The Serpstat Agency pricing plan further expands on the Team plan with these additional features and higher limits:
- Credits for sites, keywords and links analysis: The plan dramatically increases the daily search limit to 5,000 and expands the export capacity to 2,500,000 monthly rows. It also provides 100,000 results per report for Backlink analysis, offering extensive data for large-scale link-building campaigns.
- Access to API: This Serpstat pricing plan includes 2,000,000 API credits per month with 10 API requests per second, allowing for more intensive automated data retrieval and integration.
- Projects: Share access is increased to 500, enabling management of numerous client accounts or large-scale in-house projects.
- Rank tracker: Position checks are substantially increased to 500,000 per month, providing comprehensive ranking data for large websites or multiple client accounts.
- Site audit: Users can audit up to 1,500,000 pages with unlimited maximum pages per scan. The data retention period is extended to 100 months, allowing for long-term trend analysis and historical comparisons.
- Tools: The plan provides 250,000 tool credits and includes search volume crawling and SERP crawling features. It supports domain batch analysis for up to 5,000 domains within a project and 250 domain batch analysis projects. Additionally, it offers 100,000 keywords for keyword batch analysis and allows for 250 keyword batch analysis projects, making it highly effective for large-scale SEO operations.
- Team management: The plan allows for 30 team members, facilitating collaboration within larger teams or agencies.
- Reports: Users can create 50 scheduled reports, greatly improving their ability to provide regular updates to multiple clients. A key new feature is white-label reports, which enhance the professional presentation of data to clients.
- Additional features: The plan includes phone support, access to the development team, data engineer consultation, and the option for billing by invoice, catering to the needs of larger agencies and enterprises.
This Serpstat pricing plan offers similar functions to the Team Plan but significantly enhances its capabilities with features like white-label reports and more robust customer support. While it comes at a higher price, the primary benefit lies in the much larger data limits, making it ideal for agencies managing multiple clients or large-scale projects.
Serpstat Enterprises Pricing Plan (Need more data?)
The Serpstat Enterprise Plan is a fully customizable solution for large enterprises with specialized SEO requirements. It goes beyond standard offerings to meet the complex needs of big businesses. For detailed pricing and tailored services, companies must contact Serpstat directly as the plan is personalized based on individual business needs.
What does the Serpstat Enterprises pricing plan include?
The exact features of the Serpstat Enterprise plan are not listed on the website. To get a customized list of functions tailored to your specific business needs, it is necessary to contact the sales department for further details and pricing options.
Add-ons with Serpstat pricing plans
Serpstat offers 3 powerful add-ons to enhance its core functionalities: Local SEO, SVCS (Search Volume Crawling Service) and SERP Crawling.
Local SEO
For an additional $20 per location, users can access a listing and reputation management tool. This feature optimizes local SEO efforts by providing a single dashboard for all locations owned by a business, enhancing visibility in local search results.
SVCS (Search Volume Crawling Service)
This add-on allows users to scan Google’s top engine results across any region. It offers the flexibility of choosing a customized scanning schedule, with data delivered through the API. This feature is valuable for tracking search volume trends and monitoring keyword performance across different geographic areas, providing insights that help optimize SEO strategies. It’s available upon request for both Individual and Team plans, while the Agency plan includes free trial access.
SERP Crawling
SERP Crawling allows users to scan Google’s top search results for any region, offering the flexibility to set up a custom scanning schedule and retrieve data via API. This feature is essential for monitoring search engine result pages (SERPs), tracking competitor rankings, and uncovering opportunities to enhance visibility. Access for Individual and Team plans is available upon request, while the Agency plan offers free trial access for immediate use.
Free Trial Subscription
Serpstat offers a free 7-day trial, giving you basic access and daily credits to explore the platform’s features without any commitment. No credit card is required, and there are no hidden fees. You’ll receive a reminder before your trial ends, allowing you to easily decide whether to continue with a paid plan or cancel without hassle.
Which Serpstat Pricing Plan is Best?
Choosing the best option among all available Serpstat subscription plans depends on your specific needs. Freelancers will find the Individual Plan sufficient, while small teams benefit from the additional features of the Team Plan. Agencies working on large-scale projects should opt for the Agency Plan, and large enterprises may prefer the customizable Enterprise Plan for more specialized SEO solutions.
Conclusion
Although Serpstat is a robust SEO tool with a variety of features, its pricing may not be as affordable as it appears, particularly for agencies and larger teams. While it markets itself as a budget-friendly option, other platforms often provide more comprehensive solutions at similar or lower price points. SE Ranking, for instance, offers a dedicated Agency Pack and Lead Generator, which include advanced project management tools and lead-generation features, going beyond the basic white-label offerings.
When choosing an SEO tool, it’s essential to carefully evaluate the available limits, features, and add-ons to ensure the solution meets your specific needs without exceeding your budget.