As AI search engines like ChatGPT, Google’s AI overviews, and Perplexity reshape how people find information, tools like Profound have emerged to track brand visibility in those generative results. Profound is a leading AI search visibility platform that monitors when and how AI mentions your brand and even suggests ways to improve your presence. However, it caters mainly to enterprises with a premium price (around $499/month for a standard plan) and focuses exclusively on AI-driven search.
In this article, we’ll explore the best Profound alternatives available, highlighting their features, pricing, and ideal users.
Why Look for a Profound Alternative?
Profound is positioned as an enterprise solution—it even requires a sales demo and custom pricing for full access. The entry “Lite” plan has been around $499/month, which is steep for startups or small businesses. There’s no free trial or self-service tier currently, making it a significant investment. Teams with limited budgets often seek a more affordable Profound alternative that still covers core AI visibility tracking. Many Profound competitors offer plans under $100/month or free trials, lowering the barrier to entry.
While Profound excels at tracking AI mentions and even provides share-of-voice and citation analysis, it doesn’t cover traditional SEO metrics or content creation. Users report that Profound “stops at monitoring”—it can tell you where you show up, but not help you create or optimize content based on that data. There is no built-in rank tracking for Google/Bing, no keyword research, and no writing assistant in Profound.
Besides, different users have different needs that Profound might not fully meet. For example, enterprises often require API access to integrate data into their own dashboards. Profound does offer an API and “AI Search Strategist” service for enterprise clients, but this likely comes at a premium. Agencies may prefer white-label reporting to present AI search performance to clients. Profound does not provide out-of-the-box white-label reports (its reporting is in-platform and via strategists). Some Profound competitors below specifically cater to agencies with custom report builders or Looker Studio integrations.
Keyword.com
Source: Keyword.com
ALT: Keyword.com
Keyword.com now offers an AI Search Visibility module that helps monitor your brand’s presence in AI-generated results. This Profound competitor is built as an add-on to Keyword.com’s rank tracking platform, giving SEO professionals a familiar interface to track how content ranks in generative AI answers.
Features
Key features of Keyword.com’s AI tracker include:
- AI search term tracking
- Brand mention monitoring
- Competitive analysis
- Citation tracking & analysis
- Brand sentiment analysis
These features come integrated into Keyword.com’s dashboard alongside standard SEO rank tracking, making it a convenient choice for SEO teams expanding into AI.
Platforms Tracked & Update Speed
Keyword.com monitors all major generative AI platforms. It covers:
- Google AI Overviews
- ChatGPT
- Google Gemini
- Perplexity
- DeepSeek
- Mistral
- Claude
In practice, that means you can track visibility on search generative experiences (Google’s SGE), popular AI Q&A bots (OpenAI’s ChatGPT and Anthropic’s Claude), and emerging engines like DeepSeek and Mistral.
Reporting Capabilities & Integrations
The AI visibility data is available in Keyword.com’s regular reporting interface. You can create shareable reports or dashboards that include AI search metrics (like AI visibility score, citations, etc.) alongside your normal SEO KPIs. It also integrates with Google Looker Studio for custom reporting, and the platform offers an API for advanced users to pull data into their own systems. This is useful for agencies that might want to include AI rankings in client reports.
The reports are not white-labeled by default. However, since Keyword.com is a recognized SEO tool, agencies often use its data directly or via Looker Studio templates.
Pricing Tier & Free Trial
Keyword.com offers the following pricing plans:
- Google Platform: $3/mo for 50 keywords
- Google API-only: $46/mo ($0.0092/keyword) for 5000 keywords
- AI Visibility: $24.5/mo for 50 credits
No credit card is required for the 14-day free trial, where you can try out 200 keywords on daily tracking. Their “AI Visibility” functionality is available as an add-on within the UI that uses AI credits for checks.
Verdict
Keyword.com’s AI tracker is one of the great Profound alternatives for freelancers, small agencies, or in-house SEO teams who want to dip a toe into AI visibility tracking without breaking the bank. Nonetheless, for agencies and SEO professionals who want to monitor AI search results alongside traditional SEO, Keyword.com offers tremendous value. It will especially benefit those who are already comfortable with rank tracking and now need to report on AI visibility in an affordable, scalable way.
Goodie
Source: Goodie
ALT: Goodie
Goodie (HiGoodie) is an AI search optimization platform designed to not only track your brand’s presence in AI answers but also help you improve it. Goodie positions itself as a comprehensive AEO (Answer Engine Optimization) tool for the enterprise, combining monitoring with content optimization.
Features
Goodie offers an extensive feature set, making it more than a simple tracker. Its key features include:
- AI Visibility Monitoring
- Performance Dashboard
- AI Optimization Hub
- AI Content Writer
- Traffic & Attribution Analytics
- Topic Explorer
- Brand Safety & Misinformation Alerts
Platforms Tracked & Update Speed
This Profound competitor tracks:
- ChatGPT
- Perplexity
- Gemini
- Claude
- DeepSeek
- Google’s AI Overview/Mode
- X’s Grok
The update speed is a notable strength: Goodie updates visibility metrics hourly, meaning it’s essentially continuous monitoring.
Reporting Capabilities & Integrations
Goodie is designed as a full platform, and its reporting is geared toward internal dashboards and custom insights. It offers customizable reports (especially in enterprise plans) that highlight actionable insights, but these are mainly in-app. They emphasize an “AI Search Assessment”—a free one-time report benchmarking your AI visibility. For deeper integrations, Goodie has an API in closed beta (for enterprise clients) and can integrate with tools like Google Analytics for attribution data.
Pricing Tier & Free Trial
Goodie offers the following pricing plans:
- AI Search Assessment: Free, one-time report
- Platform Access: Closed beta; pricing is enterprise-level, with custom packages
No public pricing/tiers. Prospective customers must contact sales
Verdict
Goodie AI is a robust Profound alternative best suited for enterprises and data-driven marketing teams that want both monitoring and optimization in one place. If you’re a smaller business or solo SEO, Goodie may be overkill (and out of budget)—you might lean toward the lighter alternatives below. But for those who need an enterprise-grade platform to monitor and improve AI presence continuously, Goodie is an excellent, forward-looking competitor to Profound.
Peec AI
Source: Peec AI
ALT: Peec AI
Peec AI is a rising tool focused on AI search analytics for marketing teams. Think of Peec as a more accessible, mid-market alternative to Profound: it helps you track, analyze, and improve how often your brand appears in answers from ChatGPT, Perplexity, Claude, and other AI platforms. The platform provides a clean dashboard with visibility scores and rankings, competitor comparisons, and prompt-level tracking.
Features
Peec AI offers a range of features tailored for tracking and basic optimization:
- Multi-Platform Visibility Tracking
- Competitor Benchmarking
- Prompt Management
- Mentions & Citations Details
- Share of Voice and Trends
- Alerts & Gap Identification
Platforms Tracked & Update Speed
Updated daily, Peec covers the major platforms that matter:
- ChatGPT
- Google’s AI Overviews
- Perplexity
- Claude
- Bing Chat
Reporting Capabilities & Integrations
Peec AI provides in-app dashboards and the ability to export data for reporting. In fact, they have a specific “Reporting for agencies” option in a separate plan or add-on. Peec offers a white-label or advanced reporting feature if you opt for an agency-tier subscription. It also offers “Looker Studio exports” and client report features for agencies.
Pricing Tier & Free Trial
Peec AI offers the following pricing plans:
- Starter: €89/mo (25 prompts)
- Pro: €199/mo (100 prompts)
- Enterprise: starting at €499 (>300 prompts)
It has a trial, though. Pricing is significantly less than enterprise-class, so Peec is more of a mid-level option.
Verdict
Peec AI is an excellent Profound AI alternative for small-to-mid-sized companies, SaaS businesses, and agencies that need AI visibility insights without enterprise headaches. For agile marketing teams and agencies on a budget, Peec hits the sweet spot—solid coverage of key AI search engines, daily tracking, competitor and sentiment analysis, all at a fraction of Profound’s price.
Semrush
Source: Semrush
ALT: Semrush
Semrush’s AI Toolkit is a new addition to the well-known Semrush SEO platform, aimed at helping businesses analyze their brand presence in AI-driven search results. Unlike standalone tools, the Semrush AI Toolkit is an add-on module within the Semrush ecosystem, so it combines traditional SEO insights with AI visibility.
Features
The Semrush AI Toolkit’s features are geared toward strategic insights and recommendations:
- Brand Presence & Sentiment Analysis
- Competitive Benchmarking
- Strategic Recommendations (AI-driven)
- Customer Needs Analysis
- AI Conversation Analysis
- Presentation-Ready Reports (My Reports integration)
Platforms Tracked & Update Speed
The Semrush AI Toolkit covers major AI search platforms, specifically:
- ChatGPT
- “SearchGPT”
- Google’s AI Mode (SGE)
- Perplexity
- Gemini
Semrush tracks the biggest AI players (including Google and OpenAI outputs) and updates on a weekly cycle.
Reporting Capabilities & Integrations
Since it’s part of Semrush, the AI Toolkit benefits from all of Semrush’s robust reporting and integration options. Notably, it’s integrated with My Reports, which allows one-click addition of AI insights into custom PDF reports. You can drag-and-drop widgets for AI data alongside your SEO and PPC data to create comprehensive marketing reports. This is great for agencies or in-house teams reporting to executives.
Pricing Tier & Free Trial
Semrush offers the following pricing plans:
- Pro: $139.95/mo (for beginners and individual projects)
- Guru: $249.95/mo (for small businesses)
- Business: $499.95/mo (for agencies and mid-market companies)
- AI Toolkit: $99/mo for each domain you track
Large companies on higher Semrush plans (Guru/Business) would still pay the $99 add-on per domain’s AI data.
Verdict
Semrush’s AI Toolkit is the best Profound alternative for existing Semrush users, agencies with broad SEO needs, and businesses that want AI insights integrated with traditional SEO efforts. For small businesses on a tight budget or those seeking granular AI prompt monitoring, Semrush’s AI Toolkit might not be the first choice. But for those wanting a reliable, one-stop solution with both SEO and GEO (Generative Engine Optimization) capabilities, Semrush is a strong competitor.
AthenaHQ
Source: AthenaHQ
ALT: AthenaHQ
AthenaHQ is a dedicated Generative Engine Optimization platform that has positioned itself as a full-scope GEO tool for enterprises and agencies. Founded by former Google and DeepMind team members, AthenaHQ came through Y Combinator and offers a comprehensive solution to improve brand visibility in AI-powered searches.
Features
AthenaHQ’s feature set is extensive and geared towards power users:
- Olympus Dashboard (Share of Voice & GEO Score)
- Prompt Analytics
- Competitor Benchmarking
- Sentiment & Quality Analysis
- Multi-Engine and Localization Support
- AI-Generated Action Center (Recommendations)
- Source Intelligence & Traffic Insights
In sum, AthenaHQ’s features are built for comprehensive oversight: track everything, analyze deeply, and get hints on how to react.
Platforms Tracked & Update Speed
AthenaHQ tracks a very broad range of AI platforms—essentially all that a large enterprise would care about in 2025:
- ChatGPT
- Perplexity
- Claude
- Google’s AI Overviews
- Bing Chat (Copilot)
- Gemini
AthenaHQ has robust capacity—monitoring across 50+ countries and 15+ languages concurrently for global coverage.
Reporting Capabilities & Integrations
AthenaHQ provides customizable reports and dashboards, especially for enterprise clients. However, advanced reporting (like completely custom, white-label reports) appears to be mostly in the custom enterprise plan. AthenaHQ’s dashboards are interactive and shareable with team members (you can create views focusing on certain competitors or markets).
Pricing Tier & Free Trial
AthenaHQ offers the following pricing plans:
- Lite: $270/month
- Growth: $545/month
- Enterprise: starting at $2k+/month (custom)
All annual plans include a 1‑month free credit. Additional credits: $100 per 1,250 credits.
Verdict
AthenaHQ is a top Profound alternative for enterprise-level SEO and PR teams, large agencies, and forward-looking brands that need maximum insight and are willing to invest accordingly. AthenaHQ is a powerhouse alternative to Profound that delivers equal or greater depth (particularly in competitor benchmarking and global support) and is best suited for those aiming to be at the cutting edge of AI search optimization—if you have the budget and commitment to leverage it.
Otterly AI
Source: Otterly AI
ALT: Otterly AI
Otterly AI is a specialized platform for monitoring brand presence across AI search engines with an emphasis on brand safety and simplicity. It is often described as a more streamlined, user-friendly tool compared to enterprise alternatives to Profound.
Features
Otterly’s features can be summarized as covering tracking, analysis, and safety:
- Keyword/Brand Ranking Tracking
- Link Citation Monitoring
- Basic Sentiment Analysis
- Brand Safety Monitoring
- Risk Alerts
- Multi-Platform Coverage
- Dashboard & Ease of Use
Platforms Tracked & Update Speed
Otterly covers the main AI platforms where brand mentions occur:
- ChatGPT
- Perplexity
- Google AI Overviews (SGE)
- Google AI Mode
- Microsoft Copilot
- Gemini
The update speed for prompts is typically continuous throughout the month. If you need more frequent or more prompts, you can go to a higher plan.
Reporting Capabilities & Integrations
Otterly AI has a simple reporting dashboard and the ability to export data or incorporate it into broader reports. Otterly data can be exported (CSV or via an API) and integrated with other metrics. Indeed, Otterly has integrations like Google Sheets and Slack, meaning you can push data to a sheet or get Slack notifications. It also has a connection to certain BI tools, or at least an API in higher plans.
Pricing Tier & Free Trial
Otterly.AI offers the following pricing plans:
- Lite: $29/month
- Standard: $189/month
- Pro: $989/month
Importantly, all plans have a free 14-day trial.
Verdict
Otterly AI is the best Profound alternative for small businesses, lean marketing teams, and PR professionals who want to monitor AI search results without the complexity or high cost. It won’t replace a full-blown SEO or GEO suite, but it does an excellent job at what it promises: keeping you informed about how AI is talking about your brand and ensuring there are no nasty surprises.
Ahrefs Brand Radar
Source: Ahrefs Brand Radar
ALT: Ahrefs Brand Radar
Ahrefs Brand Radar is a feature introduced by Ahrefs (a leading SEO toolset) to help users track their brand’s visibility in AI search results. It’s effectively Ahrefs’ answer to the AI search trend, integrated into their platform rather than a standalone product. Ahrefs Brand Radar is a good choice among Profound AI alternatives.
Features
Brand Radar’s features include:
- AI Platform Coverage
- Search Demand
- Web Visibility
- AI Overviews Count
- ChatGPT & Perplexity Mentions
- Market Scope Filter
- Minimalist Dashboard
Platforms Tracked & Update Speed
Brand Radar explicitly covers 3 AI platforms:
- ChatGPT
- Perplexity
- AI Overviews
- Microsoft Copilot
- Gemini
The update speed is not real-time and can be hit-or-miss, especially for ChatGPT.
Reporting Capabilities & Integrations
Being part of Ahrefs, Brand Radar doesn’t have separate reporting beyond what Ahrefs offers. Ahrefs has a Dashboard and Workspace where you can see Brand Radar data, but there’s no specialized report builder for it. If you want to share findings, you might take screenshots or export data manually. There’s no mention of API endpoints specifically for Brand Radar, but Ahrefs’ general API might not include this new data yet (or only for higher plans).
Pricing Tier & Free Trial
Ahrefs offers the following pricing plans:
- Lite: $129/month
- Standard: $249/month
- Advanced: $449/month
- Brand Radar AI: $199/month per index.
There is no separate trial specifically for Brand Radar, but Ahrefs as a whole sometimes offers a 7-day trial for $7 or similar deals.
Verdict
Ahrefs Brand Radar is a convenient Profound AI alternative for current Ahrefs users who want a basic pulse on AI visibility, but it does not match the depth of dedicated AI search tools. For a serious AI visibility strategy, though, Brand Radar currently falls short of expectations, so it’s best viewed as a complementary metric in your broader SEO toolkit rather than a standalone answer to Profound.
Scrunch AI
Source: Scrunch AI
ALT: Scrunch AI
Scrunch AI is one of the strongest Profound AI alternatives. It is a platform built to help brands understand, monitor, and improve how they appear in AI-generated search results. It markets itself as a “full-stack” AI visibility solution, meaning it encompasses monitoring (like tracking brand mentions and citations) as well as tools to optimize content for better AI performance. Scrunch is somewhat in between the pure-play GEO tools and the SEO-integrated tools: it’s not a general SEO suite, but it does more than just track.
Features
Scrunch AI’s features span monitoring, analytics, and optimization:
- Brand & Competitor Monitoring
- Share of Voice Leaderboards
- Prompt & Persona-Level Analytics
- Sentiment and Content Quality Flags
- Source Attribution & Citation Analysis
- Insights & Recommendations
- AXP—Agent Experience Platform
- Optimization Suggestions
Platforms Tracked & Update Speed
Scrunch covers a wide range:
- ChatGPT
- Perplexity
- Claude
- Meta AI
- Google’s AI Overviews
- Gemini
Scrunch’s monitoring is daily tracking, with data refreshes each day for prompts and share-of-voice metrics.
Reporting Capabilities & Integrations
Scrunch offers a Reporting Dashboard that consolidates the monitoring and insights. They allow exporting of data (since they mention CSV exports for some features). Their website invites you to “book a meeting”, implying they tailor solutions for enterprise, possibly including custom reporting. The Reporting Dashboard is where you’d see all the key metrics and can share them within your team.
Pricing Tier & Free Trial
Scrunch AI offers the following pricing plans:
- Starter: $300/month
- Growth: $500/month
- Pro: $1000/month
- Enterprise: Custom pricing
There is no free trial.
Verdict
Scrunch AI is one of the strongest Profound alternatives for data-savvy marketing teams and agencies that want a single platform to both monitor AI search presence and derive insights to improve it. Those who will benefit most are likely SEO strategists and content leads who will appreciate persona breakdowns and competitor source attribution—it arms them with very actionable intel.
For a small startup or individual marketer, Scrunch might be overkill and too pricey; simpler tools or smaller plans like Peec’s might do. But for those aiming to thoroughly optimize for AI search, not just monitor it, Scrunch AI is one of the top Profound alternatives delivering both visibility and improvement suggestions in one package.
Writesonic GEO
Source: Writesonic
ALT: Writesonic
Writesonic’s Generative Engine Optimization (GEO) Tool is a solution offered by the AI writing platform Writesonic that allows brands to track and boost their visibility in AI search results. It’s part of a broader “AI Search Visibility” suite integrated into Writesonic, combining monitoring with content generation capabilities.
Features
Key features of Writesonic’s GEO Tool include:
- AI Visibility Tracking
- Competitive Analysis
- Citation & Mention Tracking
- AI Prompt Suggestions
- Integrated Content Creation
- Technical SEO & RAG Support
- Real-Time Tracking & Tips
Platforms Tracked & Update Speed
Writesonic GEO tracks all major AI search engines:
- ChatGPT
- Google’s SGE
- Perplexity
- Gemini
- Microsoft’s Bing Chat (Copilot)
- Claude
- Meta AI
It also updates daily or even more frequently.
Reporting Capabilities & Integrations
Writesonic’s GEO tool benefits from the platform’s general reporting and integration features. It doesn’t output standalone long PDF reports like Semrush or Ahrefs might. Instead, it provides on-screen results and shareable snapshots. But since it’s unified with content workflow, many users might treat the tool itself as the report (e.g., taking screenshots of leaderboards or exporting prompt lists).
Pricing Tier & Free Trial
Writesonic offers the following pricing plans:
- Lite: $49/month
- Standard: $99/month
- Professional: $249/month
- Advanced: $499/month
Writesonic has a free plan with a limit of 10,000 words of AI creation so that users can test it out. Writesonic’s free trial is a great way to try out output quality before committing.
Verdict
Writesonic’s GEO Tool emerges as a top Profound alternative for content marketing teams, SEO writers, and small-to-mid businesses that need both insight and execution capability in one place. For any organization whose approach to SEO involves “creating and optimizing content”, Writesonic GEO is arguably the best Profound alternative. Why? It not only flags what content you need but also empowers you to produce it, all within one neutral-toned, easy-to-use platform.
Conclusion
The rapid rise of AI-driven search experiences has made AI visibility tracking a crucial new frontier for SEO and content marketing. Profound may have pioneered this space for enterprises, but as we’ve seen, there is now a rich ecosystem of top Profound alternatives.
In choosing among the best Profound alternatives, organizations should consider their specific goals, budgets, and workflows:
- If your interest is affordable, actionable content strategy, Writesonic’s GEO tool is an easy victor with its built-in approach and affordable price.
- If you need deep competitive insights and can afford to invest, AthenaHQ or Scrunch AI will provide you with extensive data and advanced features.
- For quick monitoring and safeguarding of brands, Otterly AI and Ahrefs Brand Radar offer easy monitoring.
- For well-balanced information and ease (not overly superficial or overly advanced), Peec AI and Semrush AI Toolkit hit the spot.
In objective terms, all the best Profound competitors are tailored for specific needs. The answer is how to integrate the tool with the skills and objectives of your team.