In today’s competitive digital landscape, businesses need to leverage web analytics tools to gain valuable insights into their online presence, user behavior, and market trends. SimilarWeb is a popular platform that offers such data-driven insights, empowering businesses to make informed decisions and improve their digital marketing strategies. However, with numerous SimilarWeb alternatives available, finding the perfect fit for your specific needs, preferences, and budget can be challenging. To simplify this process, we’ve curated a list of the top 10 SimilarWeb competitors, analyzing each alternative’s features, pricing, and unique selling points.
1. SE Ranking
In this list of best SimilarWeb competitors it’s no surprise that SE Ranking comes in first. Composed of an advanced toolset to help you stay ahead of the competition, it also boasts many other unique and priceless features to impressively optimize any site or blog for high-ranking positions across the SERPs.
Features
- The Keyword Rank Tracker gives valuable insights into how your and your rivals’ keywords perform across search engines like Google, Bing, Yahoo, and YouTube. It even allows you to tweak the desired frequency and depth of keyword tracking as well as check real-time keyword progress from any location on the globe. All the crucial keyword data, such as search volume, SERP features, traffic forecast, and dynamics, are presented in easy-to-comprehend tables and graphs. Empower your keyword monitoring process by utilizing groups and tags to explore a specific cluster of competing sites targeting the same keywords.
- The On-Page SEO Checker verifies the page’s SEO metrics and detects issues preventing high rankings and affecting user experience. The thorough audit assesses URLs, revealing how your SEO efforts stack up against leading SERP players, and providing actionable improvement guidelines.
- The Site Audit is responsible for doing thorough overall SEO health checkups. Users can analyze essential domain metrics like domain trust/validity/expiration dates and the total number of backlinks/pages indexed by search engines. Plus, auditing every single page, link, or resource will help you deploy winning SEO strategies.
- The Competitor Analysis toolbox makes the platform stand out from the crowd, making it the perfect SimilarWeb alternative. It provides a 360-degree view of rivals’ organic and paid campaigns, showcasing their progress in terms of traffic, keywords, backlinks, global metrics, and historical data. It helps you to get an edge over competitors with comprehensive data on their keyword metrics like difficulty, search volume, CPC, and estimated cost per target keyword .
- The Backlink Checker ensures a full-fledged overview of your and your competition’s link-building endeavor. It will give you a clear picture of SEO insights like referring domains and backlinks, top linked pages, anchor texts, and domain and page trust. The vast database of 3T backlinks and 262M indexed domains will undoubtedly assist you in building a powerful backlink profile.
Pricing
Compared to other SimilarWeb alternatives, SE Ranking is highly flexible and affordable, catering to the SEO needs of startup marketers and established companies alike. Each pricing plan is transparent and depends on the number of tracked keyword rankings and frequency of monitoring. The Essential, Pro, and Business packages will cost you $55, $109, and $239 monthly, respectively. To decide which one is an ideal match for your SEO and marketing needs, test out the in-built functionalities during a 14-day free trial period.
Verdict
If you are seeking accomplished software to smoothly and strategically streamline your site to rank higher on the SERPs, SE Ranking is the best SimilarWeb alternative. Due to the user-friendly interface, in-depth, accurate data on keywords and backlinks performance, core on-site SEO issues, competitors’ campaigns, and agency-specific functionality, both newbies and experts can successfully boost brand awareness and scale their business in their industry.
2. Ahrefs
Ahrefs stands out as a powerful SimilarWeb competitor, highly regarded for its vast backlink database and comprehensive suite of SEO tools. A favorite among SEO professionals, Ahrefs offers a diverse range of robust features that can help you optimize your website and outperform your competitors.
Features
- The Site Explorer provides an in-depth analysis of backlink profiles, organic traffic, and top-performing content, helping you uncover link-building opportunities and competitor strategies.
- The Keywords Explorer discovers new keyword opportunities, offering data on search volume, keyword difficulty, and click-through rates.
- The Site Audit evaluates your website’s on-page and technical SEO performance, identifying potential issues and providing recommendations on how to improve.
- The Rank Tracker monitors your website’s ranking for target keywords across search engines, offering insights into visibility and SEO effectiveness.
- The Content Explorer analyzes top-performing content in your niche, helping you uncover successful strategies, content gaps, and marketing ideas.
- The SEO Toolbar delivers on-the-fly SEO metrics and analysis for any visited webpage, making it invaluable for competitive analysis and real-time insights.
Pricing
Ahrefs offers four pricing plans to accommodate different needs and budgets:
- Lite – $99
- Standard – $179
- Advanced – $399
- Agency – $999
To help users explore the platform’s features before making a commitment, Ahrefs offers a 7-day trial for the Lite and Standard plans at a cost of $7.
Verdict
One of the top alternatives to SimilarWeb — Ahrefs. It is an ideal choice for businesses and marketers seeking a powerful, feature-rich SEO platform with a strong focus on backlink analysis. Its extensive database and comprehensive toolset make it a highly regarded option among Ahrefs alternatives, despite its relatively higher pricing. With its advanced features, in-depth insights, and user-friendly interface, Ahrefs provides an invaluable resource for those looking to improve their website’s performance, outrank their competition, and make data-driven decisions that drive online growth. If you’re searching for an alternative to SimilarWeb that places a strong emphasis on backlink analysis and a wealth of SEO tools, Ahrefs is undoubtedly a contender worth considering.
3. Conductor
Conductor stands out as a leading alternative to SimilarWeb with a focus on organic marketing, offering a suite of tools for SEO, content, and web analytics. Its platform, Conductor Searchlight, empowers businesses to gain insights into their organic search performance, uncover new opportunities, and optimize their content strategies.
Features
- Keyword research — target high-potential keywords, and drive traffic to your site with data on search volume, keyword difficulty, and click-through rates.
- Competitor analysis — benchmark your website against competitors by identifying opportunities for growth and refining your digital marketing efforts.
- Content performance tracking — monitor your content marketing effectiveness, analyzing metrics such as page views, social shares, and user engagement to maximize results.
- Integrations with Google Analytics, Adobe Analytics, and other popular tools, and access comprehensive data and insights for informed decision-making, ensuring improved search visibility and user experience.
Pricing
Conductor offers custom pricing tailored to the specific needs of each client. To receive a quote, you’ll need to contact their sales team and discuss your requirements. This personalized pricing model ensures you only pay for the features and capabilities that best align with your business needs and goals.
Verdict
Conductor is one of the best SimilarWeb alternatives for businesses seeking a platform that emphasizes organic marketing and content optimization. Its tailored pricing and customizable features make it a top choice among Conductor alternatives, particularly for businesses that prioritize content-driven strategies. By focusing on organic marketing and providing a range of tools to analyze and optimize your content, Conductor can help you attract more organic traffic, improve your search engine rankings, and ultimately boost your online visibility. If you’re searching for a SimilarWeb competitor that offers a unique perspective on content optimization and organic marketing, Conductor is a compelling option worth exploring.
4. Searchmetrics
Searchmetrics is a powerful SimilarWeb alternative that offers an extensive suite of SEO and content marketing tools designed to help businesses enhance their online visibility and drive more organic traffic.
Features
- SEO research and analysis: Gain valuable insights into your website’s health and performance, identify potential issues, and optimize for better search rankings.
- Content optimization: Refine your content based on data-driven recommendations to enhance user engagement, user experience, and search visibility.
- Keyword research: Discover high-potential keywords with search volume, difficulty, and click-through rate data for informed targeting decisions.
- Backlink analysis: Analyze your backlink profile to identify link-building opportunities and monitor competitors’ strategies for a strong profile.
- Competitor analysis: Benchmark against top competitors, gain insights into their strategies, and identify opportunities for growth and campaign refinement.
- Rank tracking: Monitor keyword rankings across search engines and locations for insights into visibility and optimization effectiveness.
- Integration with analytics: Seamlessly integrate with Google Analytics and other data sources for comprehensive insights and data-driven optimization of search visibility and user experience.
Pricing
Searchmetrics offers three pricing plans to cater to different business needs: Essentials, Suite Business, and Suite Enterprise. The Essentials plan starts at $99 per month, making it an accessible option for smaller businesses or those just starting out with SEO. For the more advanced Suite Business and Suite Enterprise plans, custom pricing is available based on your specific requirements. A 30-day free trial for the Essentials plan allows you to test the platform before committing, giving you a chance to explore its features and determine if it’s the right fit for your business.
Verdict
Searchmetrics stands out as a top alternative to SimilarWeb for businesses and marketers seeking a data-driven SEO platform with a strong emphasis on content marketing. Its comprehensive suite of tools, combined with scalable pricing, make it a popular choice among Searchmetrics alternatives, particularly for enterprise-level clients looking for a solution that can grow with their needs. If you’re seeking a SimilarWeb competitor that focuses on data-driven insights and content marketing, Searchmetrics is a compelling option to consider. By leveraging its robust tools and features, you can make informed decisions, optimize your content, and ultimately, drive more organic traffic to your website.
5. SpyFu
SpyFu is a top SimilarWeb alternative that specializes in competitor analysis, empowering you to “spy” on your competitors’ keywords, ads, and backlinks to complement your own digital marketing strategies. With a strong focus on PPC and SEO research, SpyFu is an excellent choice for businesses looking to gain a competitive edge in the online landscape.
Features
- Competitor keyword research — Analyze competitors’ organic and paid search strategies, identify high-potential keywords, and uncover untapped opportunities for your SEO and PPC campaigns with SpyFu’s competitor keyword research feature.
- Competitor backlink analysis — Gain insights into competitors’ backlink profiles, understand their link-building strategies, and identify valuable opportunities for your website with SpyFu’s competitor backlink analysis feature.
- Competitor ad history — Learn from competitors’ past and present PPC ad campaigns, optimize your own campaigns, and discover potential advertising opportunities using SpyFu’s competitor ad history feature.
- PPC keyword research — Discover profitable keywords for your paid search campaigns with data on search volume, cost-per-click, and competition levels, using SpyFu’s PPC keyword research feature.
- Rank tracking — Monitor your website’s ranking for target keywords across search engines and locations and track the effectiveness of your SEO efforts over time with SpyFu’s rank tracking feature.
- SEO reports — Access comprehensive analyses and actionable recommendations for improving your website’s technical and on-page optimization, enhance search visibility, and achieve digital marketing goals with SpyFu’s SEO reports feature.
Pricing
SpyFu offers three pricing plans to cater to different needs and budgets:
- Basic – $39
- Professional – $79
- Team – $299
These are the prices of the annual plans. A 30-day money-back guarantee is available if you want to test the platform without risk, ensuring you can make an informed decision about whether SpyFu is the right SimilarWeb competitor for your needs.
Verdict
If you’re searching for an affordable SimilarWeb alternative that emphasizes competitor analysis and PPC research, SpyFu is a strong contender worth considering. Its competitive pricing, comprehensive set of features, and custom branded reports make it a popular choice among SpyFu alternatives for agencies and businesses seeking to gain an edge over their competition.
6. Moz
Moz is a well-known SimilarWeb alternative that offers a comprehensive suite of SEO tools designed to help you improve your search engine rankings and visibility. With a strong focus on user experience and education, Moz has become a popular choice among marketers and businesses of all sizes.
Features
- Keyword research: Discover high-potential keywords for SEO and PPC campaigns with data on search volume, difficulty, and click-through rates, and make informed targeting decisions.
- Site audit: Evaluate your website’s technical and on-page SEO, identify potential issues, and receive actionable recommendations for improvement.
- Backlink analysis: Gain insights into your backlink profile, identify link-building opportunities, and monitor competitors’ strategies to maintain a strong profile and competitive edge.
- Rank tracking: Monitor your website’s ranking for target keywords across search engines and locations, gaining insights into visibility and SEO effectiveness.
- Content analyzer: Assess content performance based on engagement, social shares, and organic traffic, and identify top-performing content and areas for improvement.
- PPC keyword research: Discover profitable keywords for paid search campaigns with data on search volume, cost-per-click, and competition levels, maximizing return on investment.
- Social media tools: Monitor and analyze your social media presence, gaining insights into audience engagement and content performance to refine your social media strategy and improve online presence.
Pricing
Moz Pro’s pricing plans cater to different budgets and needs, with options including:
- Standard – $99
- Medium – $179
- Large – $249
- Premium – $599
A 30-day free trial is available for new users who want to explore the platform before committing, providing ample opportunity to evaluate whether Moz Pro is the right SimilarWeb competitor for you.
Verdict
As a well-established SimilarWeb alternative, Moz Pro is an excellent choice for businesses and marketers looking for a user-friendly platform backed by a strong community and educational resources. While its pricing is relatively higher than some other Moz alternatives on this list, the platform’s rich features, intuitive interface, and exceptional support make it a worthwhile investment for many.
7. Majestic
Features
Majestic is a powerful SimilarWeb alternative that specializes in backlink analysis and link building, making it a top choice for SEO professionals and businesses seeking to improve their backlink profile. With its extensive link index and advanced tools, Majestic offers a comprehensive solution for analyzing and optimizing your website’s link portfolio. Key features include the Site Explorer, which provides a detailed analysis of your website’s backlinks, Trust Flow and Citation Flow metrics to assess the quality and authority of your backlinks, and the Link Context tool, which offers insights into the context and relevance of your links. In addition to these link-focused features, Majestic also offers keyword research, competitor analysis, and APIs for seamless integration with other tools and platforms.
Pricing
Majestic offers three pricing plans tailored to different needs: Lite, Pro, and API. These plans are priced at $49.99, $99.99, and $399.99 per month, respectively, when billed annually. A 7-day money-back guarantee is available for users who want to test the platform without risk, ensuring that you can confidently explore Majestic’s capabilities before making a commitment.
Verdict
If you’re looking for a SimilarWeb alternative with a strong focus on backlink analysis and link building, Majestic is a top contender. Its extensive link index, advanced features, and competitive pricing make it a popular option among Majestic alternatives for businesses and marketers looking to enhance their backlink profiles and improve their search engine rankings. By incorporating Majestic’s powerful tools into your SEO strategy, you can gain valuable insights into your website’s link landscape and identify opportunities for growth and optimization.
8. Serpstat
Features
Serpstat is an all-in-one SimilarWeb alternative that offers a range of SEO tools for keyword research, rank tracking, backlink analysis, site audits, and competitor analysis, making it a comprehensive solution for businesses, digital marketing agencies, and freelancers. The platform boasts an intuitive interface and customizable reports, enabling users to effectively optimize their online presence and monitor their progress. Serpstat also offers advanced features, such as API access for seamless integration with other tools and platforms, ensuring that you can easily incorporate Serpstat into your existing workflow.
Pricing
Serpstat offers four pricing plans tailored to different needs and budgets: Lite, Standard, Advanced, and Enterprise. These plans are priced at $69, $149, $299, and $499 per month, respectively, when billed annually. A 7-day free trial is available for users who want to test the platform before committing, giving you the opportunity to explore Serpstat’s features and determine if it’s the right fit for your needs.
Verdict
Serpstat is an excellent SimilarWeb alternative for those seeking a comprehensive SEO platform with a user-friendly interface and flexible pricing plans. The all-in-one toolset and customizable reports make it a popular choice among Serpstat alternatives for businesses and marketers of all sizes, plus it caters to a wide range of needs and budgets. By utilizing Serpstat’s diverse features and capabilities, you can effectively optimize your online presence, stay ahead of your competitors, and drive more organic traffic to your website.
9. Sitechecker
Features
Sitechecker is a SimilarWeb alternative that offers a suite of SEO tools to help businesses and marketers optimize their websites for search engines. Key features include website audits, on-page SEO analysis, rank tracking, backlink monitoring, and competitor analysis, providing a comprehensive set of tools for improving your website’s search engine performance. Sitechecker also provides a website monitoring tool, allowing you to track your website’s uptime and performance, ensuring that your site remains accessible and user-friendly.
Pricing
Sitechecker offers three pricing plans catered to different needs and budgets:
- Basic – $29
- Startup – $49
- Growing – $99
These are the prices of the annual plans. A 7-day free trial is available for users to test the platform before committing, allowing you to explore Sitechecker’s features and determine if it’s the right fit for your needs.
Verdict
Sitechecker is a great, inexpensive SimilarWeb alternative for those seeking a straightforward SEO platform with essential features for optimizing their online presence. Its user-friendly interface and affordable pricing make it an attractive option among Sitechecker alternatives for small businesses and individual marketers who want a cost-effective solution to improve their website’s search engine performance.
10. SEMRush
SEMRush is a well-known SimilarWeb competitor that offers a comprehensive suite of SEO, PPC, content, and social media tools, making it an all-in-one digital marketing solution for businesses and marketing professionals. With its extensive database and advanced features, SEMRush is a popular choice for those seeking to improve their online presence and performance.
Features
- Keyword research: Discover high-potential keywords for SEO/PPC with search volume, difficulty, and click-through rate data to make informed decisions and drive traffic.
- Site audit: A comprehensive evaluation of your website’s technical/on-page SEO, identifying issues and providing actionable improvement recommendations.
- Backlink analysis: Gain insights into your website’s backlink profile, identify valuable link-building opportunities, and monitor competitors’ strategies for a competitive edge.
- Rank tracking: Monitor your website’s ranking for target keywords across search engines and locations, assessing visibility and the effectiveness of SEO efforts.
- Content analyzer: Evaluate content performance by analyzing engagement, social shares, and organic traffic to identify top-performing content and areas for improvement.
- PPC keyword research: Discover profitable keywords for paid search campaigns with search volume, cost-per-click, and competition level data to maximize ROI.
- Social media tools: Monitor and analyze your social media presence, gaining insights into audience engagement and social content performance to refine your strategy and enhance online presence.
Pricing
SEMRush offers three pricing plans to cater to different needs and budgets:
- Pro – $119.95
- Guru – $229.95
- Business – $449.95
There is a 7-day free trial available to test the platform before committing, allowing you to explore SEMRush’s features and determine if it’s the right fit for your needs.
Verdict
SEMRush is an outstanding SimilarWeb alternative for businesses and marketers seeking a comprehensive and powerful platform for SEO, PPC, content, and social media marketing. With its extensive database, advanced features, and reputation as a top SEO tool, SEMRush stands out among its alternatives, despite its relatively higher pricing. Its robust toolset and scalability make it an excellent choice for businesses of all sizes who are looking to improve their online presence and marketing efforts.
Conclusion
When it comes to choosing the best SimilarWeb alternative, it’s essential to consider your specific needs, goals, and budget. Each of the SimilarWeb competitors listed above offers a unique set of features and capabilities that cater to different aspects of digital marketing and SEO.
For those who prioritize backlink analysis and domain authority, platforms like Ahrefs and Majestic are excellent choices. If you’re focused on content marketing and optimization, Conductor and Searchmetrics offer powerful content intelligence features. For businesses seeking a more comprehensive, all-in-one solution, SEMRush, Moz, and SE Ranking provide a wide range of tools to cover all aspects of SEO and digital marketing.
Ultimately, the best SimilarWeb alternative for your business depends on your specific requirements and objectives. By evaluating each platform’s features, pricing, and capabilities, you can make an informed decision that will help you optimize your digital marketing strategy and gain a competitive edge in the online world.
Remember, there’s no one-size-fits-all solution, and it’s always a good idea to test different platforms to determine which one best aligns with your needs. In this case, we are looking at the best SimilarWeb alternatives. Don’t be afraid to experiment and explore the diverse range of SimilarWeb competitors available to you. With the right tools at your disposal, you’ll be well-equipped to enhance your website’s performance, boost your online visibility, and drive more traffic and conversions for your business.