Search is no longer just about blue links on Google. It is evolving into smart, AI-driven experiences.
From Google’s AI Overviews to ChatGPT-style answers and AI modes across search platforms, users increasingly meet synthesized, conversational results instead of simple lists. This shift creates for brands a new challenge of understanding and optimizing how they appear in AI-generated responses.
Traditional SEO metrics alone aren’t enough now. That is where AI search visibility tracking tools step in, making all the difference to brand presence in the AI-ruled digital world.
This article will compare the 10 best tools for tracking, analyzing, and improving AI visibility. Read on to discover your ideal ally!
Comparison Table
| AI Search Visibility Tool | Key Features | Best For | Pricing |
| SE Ranking | Tracking brand mentions, links, and competitor presence across AI Overviews, Modes, ChatGPT, and dashboards with historical trends | Agile SEO teams & agencies needing integrated traditional + AI visibility tools | From 55$/month |
| Profound AI | Cross-platform AI visibility tracking, citation and trend analysis, competitor intelligence, and enterprise-grade security (SOC2) | Enterprise-level or global brands, agencies | From 499$/month |
| Writesonic AI Search Visibility (GEO) Tool | Monitoring AI search across ChatGPT, Gemini, Claude, AI Overviews, citation gap detection, and content optimization suggestions | Content-focused teams using the Writesonic ecosystem | From 39$/month |
| Keyword.com | All major LLMs and SERP tracking, prompt-level intelligence, and Share of Voice & topic insights | Brands and SEO agencies that seek entry-level capability | From 24.5$/month (credit-based pricing structure) |
| Mangools AI Search Grader | Monitoring across 8 AI models, AI Search Score, and competitor intelligence | Budget-conscious businesses or SEO beginners | Forever free |
| Peec AI | AI content snapshot tracking, brand visibility reports, and SERP change detection | Growing brands and marketing agencies in the mid-range pricing band | From 89€/month |
| ZipTie.dev | AI Success Score, query-level breakdowns, and indexing alerts | Mid-tier businesses seeking AI monitoring of mentions, citations, and sentiment | From 179$/month |
| Knowatoa | AI Search Console, search funnel & intent mapping, and crawlability audits | Brands and PR teams requiring steady AI visibility oversight | From 99$/month |
| Xfunnel | Real-time tracking based on buyer persona and traffic analytics | eCommerce and digital marketers mapping out AI visibility by audience segment | Custom pricing |
| Rankscale AI | AI Search Readiness Score, real-time citation and sentiment tracking, and competitor insights | Marketing and product teams that prioritize establishing presence in generative search environments | From 20€/month |
What is AI Search Visibility?
AI search visibility refers to how often and how prominently a brand appears within AI answers, such as Google’s AI Overviews or ChatGPT responses.
While traditional SEO visibility solely measures rankings on search engine results pages, AI visibility boasts wider coverage. It counts brand mentions, links embedded, and competitor presence in AI responses.
Tracking specific content and its positioning within AI-generated summaries is also accessible. So you can always be in the loop of whether your brand is highlighted, briefly referenced, or omitted.
This metric is becoming as important as keyword rankings since it helps realize how audiences discover and trust brands online.
Criteria for Choosing the Best AI Visibility Tool
Though the surge in AI search visibility tools has started not that long ago, the market is already full of options for every taste and budget.
First things first, it is critical to consider how well the tool aligns with your brand’s needs and resources. Whatever you look for, there are a couple of key criteria to haunt:
- Coverage – Which engines are supported (Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, etc.).
- Features – The ability to track brand mentions, monitor links, compare rivals, and analyze trends.
- Accuracy & Frequency – How reliable and up-to-date the collected insights are.
- Scalability – If it caters to a project-based workflow or only one-time research.
- Usability & Reporting – The overview of dashboards, export options, and API availability.
- Suitability for Agency Needs – How it fits agencies managing multiple clients and in-house teams.
- Pricing – Exploring free trial period, tiered plans, and cost-effectiveness overall.
Best AI Search Visibility Tools
Profound AI
Overview + Key Features
Seeking a robust solution to create, optimize, and publish content at scale while ensuring maximum presence across AI-powered search? Profound AI just hits the spot. It is an established AI search visibility tool that was among the first to shed light on how the brand surfaces inside AI-generated content.
From tracking mentions across ChatGPT, Copilot, Google AI Overviews, and Perplexity, sentiment, keywords, and brand narratives to uncovering websites cited and monitoring trends, the platform delivers granular insights to leave your competitors in the dust.
- Agent Analytics – Shows how AI crawlers interact with your content through traffic attribution, indexability, and technical diagnostics, and unlocks new opportunities for visibility.
- Answer Engine Insights – Continuously tracks brand mentions, sentiment, citation sources, and Share of Voice across multiple AI engines, uncovering insights to enhance your presence.
- Conversation Explorer – Reveals real user prompts and conversation trends to fine-tune content strategy.
- Shopping Insights – Explores how your products appear in ChatGPT Shopping, improves their placement, and drives more traffic and conversions.
- Enterprise-Grade Security – Includes SOC 2 compliance, SSO, and automated backups tailored to complex operations.
Pros & Cons
Pros
- Unmatched cross-platform AI visibility and trend analytics by time, region, and topic
- Deep, industry-specific insights with Share of Voice, sentiment, citation, and competitor benchmarking
- Auto-generated topic clustering and citation analysis to speed up SEO workflows, which is rare at similar tools for AI search visibility
- Advanced reporting capabilities and CSV exporting for dedicated SEOs or agency needs
- Strong security, compliance, and strategic account support
- Spans multiple markets and languages
- Ongoing updates to features
Cons
- High-above pricing limits accessibility for smaller brands
- Lacks broader SEO coverage compared to SE Ranking
- Data and toolkit complexity require a steeper learning curve and team training
Pricing
If you expect cost-effectiveness, you are better off searching elsewhere. Profound AI is a premium AI search visibility software with premium pricing that only enterprise-level brands and agencies can afford. But the vast dataset and powerful optimization capabilities for AI-driven environments work for every dollar spent. There are 2 priced plans, tiered by tracking scope and frequency:
- Profound Lite – $499/month
- Enterprise – custom quotes
Cutting-edge analytics and strategic guidance make Profound AI the best AI search visibility tool for enterprise marketing teams and agencies seeking a thorough, precise, and real-time view of brand performance in AI responses. It’s the gold standard to shape a strong presence in the next frontier of generative AI search.
Writesonic AI Search Visibility (GEO) Tool
Overview + Key Features
Writesonic GEO stands out by seamlessly blending an AI search visibility tracker with its potent content optimization suite. While AI search results can be variable, the platform focuses on mention frequency trends rather than precise rankings.
It monitors how your brand shows up across AI-powered platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, while enabling you to act on those insights instantly with integrated content tools. Actionable optimization recommendations and unique AI crawler analytics spotlighting when bots visit your site are also there for you.
- Extensive AI Tracking – Monitors visibility trends, brand mentions, Share of Voice, sentiment, and competitor performance across multiple AI search engines.
- AI Traffic Analytics – Detects AI crawler visits, revealing which pages AI systems access – the insights traditional analytics miss.
- Prompt & Citation Insights – Provides the specific prompts that trigger mentions and highlights citation sources LLMs lean on.
- Action Center – Offers schema and content snippet improvements to increase your citation odds.
- Competitive Benchmarking – Showcases topic-level competitor visibility and highlights content opportunities to outrank rivals.
- Seamless Integration – Works within the broader Writesonic ecosystem, streamlining workflow across content creation, CMS, analytics, Slack, Zapier, and more.
Pros & Cons
Pros
- One-stop solution for monitoring, optimizing, and content creation
- Intuitive UI with visual reports, brand visibility timelines, filtering options, and alerts
- Advanced AI crawler detection gives unmatched backend visibility
- Granular share of voice, sentiment scoring, and prompt-level insights
- Clear, prioritized recommendations help streamline workflow
- Integrated content generation cuts out tool-switching friction
Cons
- Learning curve to master all features
- Higher-tier plans needed for API access and broader query volumes
- Analytics may not be as deep as the best AI search visibility tools of enterprise focus
Pricing
Writesonic bundles GEO into its general plans. Users can seize SEO, content, and AI-geared features all in one place, much like SE Ranking. Built with businesses of different scales in mind, the platform secures 5 flexible pricing options:
- Lite – $39/month
- Standard – $79/month
- Professional – $199/month
- Advanced – $399/month
- Enterprise – custom quotes
You can also enjoy free trials and demo flows before committing.
Writesonic’s GEO shines by combining real-time AI insights with hands-on optimization and content generation tools. It is the best AI search visibility tool for content teams seeking to own and act on their mentions across LLMs with speed and efficiency.
Keyword.com
Overview + Key Features
Keyword.com goes beyond traditional SEO monitoring. It is also a solid AI search visibility tracking tool that empowers brands to see their performance across major generative search environments, like ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and more.
Whether you’re an agency, enterprise SEO team, or in-house specialist, the platform clearly surfaces brand mentions, citations, and prompt-triggered answers in real time.
- AI Rank & Overview Tracking – Monitors how often your brand or webpages are cited in AI outputs across various engines.
- Citation & Sentiment Analysis – Captures which sources AI systems pull from, assessing sentiment to help manage your narrative.
- Competitor Benchmarking – Compares your visibility against rivals in AI answers, revealing content gaps and positioning opportunities.
- Share of Voice & Topic Insights – View how your brand fares across different subject areas or query clusters.
- Seamless SEO Integration – Complements traditional rank tracking features with keyword dashboards, local/mobile tracking, API access, white-label reporting, Google Looker Studio integration, and more.
Pros & Cons
Pros
- Comprehensive AI visibility across leading LLMs and prompt-level intelligence
- Integrates AI metrics with classic SEO workflows in one dashboard
- Customizable refresh rates from hourly to monthly
- Accessible for agencies and enterprises alike, with extensible reporting and API capabilities
- Unlimited number of brands or domains to track
Cons
- Lacks strategic depth, working well only for quick visibility checks
- Credit-based model may become costly with heavy usage
Pricing
Flexible credit-based pricing structure makes Keyword.com one of the most transparent AI search visibility trackers. Your credits are debited after you refresh rankings:
- 50 credits – $24.5/month
- 100 credits – $39/month
- 200 credits – $57/month
- 500 credits – $90/month
- 1000 credits – $120/month
Free trial testing is not available.
Keyword.com is a versatile, user-friendly solution that bridges the gap between usual SEO tracking and modern AI visibility. With rich LLM-based insights, an extensive SEO toolbox, and an affordable entry price point, it’s an excellent tool for AI search visibility. Its simplicity and fast, deep overviews equally contribute to brands that want basic capability and advanced operations.
Mangools AI Search Grader
Overview + Key Features
If you only start establishing your brand and experience budget constraints, Mangools AI Search Grader leads the pack of the best AI search visibility tools.
Bundled in the Mangools suite, it unleashes brand narrations in AI-powered search results across major models like ChatGPT, Gemini, Claude, Perplexity Sonar, DeepSeek V3, Grok, Mistral, and Llama 4. You can embrace a clear snapshot of their AI presence using straightforward metrics – no cost, no entry barrier.
- Multi-Model Coverage – Evaluates your brand across eight leading AI engines for a broad visibility view.
- Visibility & Ranking Metrics – Measures how often your brand surfaces in AI-generated answers and its average ranking position within the top 20 results.
- AI Search Score – A single, weighted score (0–100) combining visibility, ranking, and AI engine market relevance for quick benchmarking.
- Competitor Intelligence – Allows comparison of your brand’s AI performance with direct rivals in your niche, uncovering content and positioning opportunities.
- Prompt Insights – Identifies effective prompts for your brand to align with AI query behavior.
Pros & Cons
Pros
- Completely free and accessible – perfect for testing GEO concepts with zero investment
- Clean interface that delivers fast, actionable insights without a learning curve
- A composite AI Search Score that precisely gauges how often and how prominently you appear in AI outputs
- Integrates well into traditional SEO workflows through Mangools tools like KWFinder and SERPWatcher
Cons
- Results are real-time only, which restricts long-term analysis
- Limited capabilities on the free tier may constrain heavy or frequent tracking
Pricing
In contrast to most AI search visibility tools, Mangools AI Search Grader is free to use, but with capped daily searches and access to the GPT-4o-mini model only. Those who wish to unlock all eight AI models and higher usage limits must subscribe to one of Mangools’ paid plans:
- Basic – $14.95/month
- Premium – $22.45/month
- Agency – $44.95/month
Mangools AI Search Grader excels as an exceptionally accessible and insightful introduction to AI visibility monitoring. Small businesses, marketers, and SEO practitioners beginning to explore the GEO landscape will appreciate intuitive scoring and integration with familiar SEO tools, all free of charge. Analytical simplicity, packed in visual dashboards, is the main reason for glowing reviews among Best AI Overviews Tracking Tools testers.
Peec AI
Overview + Key Features
While many tools for AI search visibility are retrofitted SEO rank trackers, Peec AI is a specialized platform built from the ground up for GEO and LLM analytics.
It enables brands to monitor how frequently and prominently they are mentioned in AI-generated responses across models like ChatGPT, Perplexity, Claude, and Gemini. Teams that already have organic traffic and want to tackle presence in AI snippets could find Peec AI the best AI search visibility tracking tool.
- Brand Visibility Tracking – Offers percentage-based metrics of how frequently the brand is featured in LLM outputs, with support for multi-language and multi-country tracking.
- Prompt-Level Insights – Reveals the specific prompts triggering brand mentions and their relative positions for realizing AI behavior.
- Competitor Benchmarking – Compares your AI visibility with peers in detail and enables strategic positioning.
- Source Analysis – Identifies which content sources AI models cite, helping prioritize outreach and SEO efforts.
- AI Overview Presence Alerts – Keeps you in the loop when your brand appears or disappears within tracked AI platforms.
- Trendlines & Filters – Provides alerts, filters, model-specific breakdowns, and trend visualizations to transform data into hands-on steps.
Pros & Cons
Pros
- Intuitive dashboard with immediate visibility and competitive context
- Responsive customer support, including Slack access, has earned praise from users for its agility
- Prompt-level tracking that involves citation counts and source mapping
- Flexible pricing tiers suit growing businesses, not just large enterprises
Cons
- Primarily a monitoring tool, and misses content optimization recommendations or built-in corrective workflows
- Lacks AI crawler detection and deeper SEO integration, seen in some competitor AI search visibility trackers
Pricing
Peec AI’s pricing model ranges from use case to use case, depending on prompt volume and regional tracking:
- Starter – €89/month: 25 prompts, 3-country tracking
- Pro – €199/month: 100 prompts, 5-country tracking
- Enterprise – €499+/month: 300+ prompts, full regional coverage
Though you can’t acquire a free plan here, a 7-day free trial period is available to try out.
Peec AI stands out as a focused, data-rich monitoring tool, perfect for established brands that already receive LLM referrals and want a clear snapshot of AI-generated mentions. Many users name it the best AI search visibility tracker thanks to polished UI, deep competitive insights, and attractive pricing. However, experimental teams might need complementary tools for optimization workflows.
ZipTie.dev
Overview + Key Features
ZipTie.dev delivers a compact yet powerful solution to gauge visibility across major AI search platforms, specifically Google AI Overviews, ChatGPT, and Perplexity. Designed for mid-tier businesses, SEO teams, and agencies, it gives clarity on how the brand is portrayed within AI-generated answers.
Leveraging real Google accounts for tracking ensures higher accuracy in capturing what users actually see. Plus, the proprietary AI Success Score and flexible query-level filtering fuel strong content optimization to AI-dictated environments.
- Multi-Platform Monitoring – Tracks your brand’s mentions, citations, and sentiment across AI Overviews, ChatGPT, and Perplexity.
- AI Success Score – Provides a composite score to prioritize optimization efforts effectively.
- Query Generation Tools – Supports link-based query generation, GSC imports, and manual entries.
- Complete Reporting – Offers sentiment breakdowns, visibility trends, competitor comparison, and detailed exports, including screenshots.
- Global Coverage – AI Overviews tracked across 11+ countries, including Poland, Germany, and Spain.
- Indexing Alerts – Traces URL indexing status and flags page deindexation.
Pros & Cons
Pros
- User-friendly interface scalable for monitoring many queries
- Presents rich insights, including AI snapshots, sentiment, Share of Voice, and domain-level citation data
- Action-oriented insights via AI Success Scores and competitor intelligence
- Integrates with GSC, making it a practical supplement to more extensive SEO toolsets
- One of the best AI search visibility trackers regarding pricing
Cons
- Slower report generation during peak usage periods
- Credit-based quotes may be complex for budget predictions
- Some reliance on GSC integration may introduce data gaps if connections falter
Pricing
ZipTie is among a few AI search visibility tools that generously supply a 14-day free trial period, with full functionalities on board. Then, you can opt for one of the 3 plans, matching your business needs:
- Basic – $179/month
- Standard – $299/month
- Pro – $799/month
ZipTie takes a place amidst the Best AI Overviews Tracking Tools for a reason. While it somewhat lags behind SE Ranking in early-stage AI visibility discovery, the platform can still be the most impactful yet cost-effective choice. Its smooth interface navigation, robust reporting, and broad coverage will help efficiently measure AI presence alongside traditional search to stay ahead of competitors.
Knowatoa
Overview + Key Features
Knowatoa is another window into the future of search, showing you exactly how prominent AI systems perceive and rank your content. Powerful crawling capabilities, keyword funnel mapping, and competitive benchmarking facilitate SEO pros and marketers to uncover hidden opportunities, spot blind spots, and take full control of their AI-driven visibility.
If you seek correct brand representations without much manual lift and complex operations, Knowatoa is a go-to AI search visibility tracker.
- AI Search Console – Identifies crawlability issues, such as blocked AI bots or paywalls, to ensure your content is accessible to AI models.
- Cross-Model Visibility Tracking – Monitors presence across major AI platforms, helping you gauge where your brand displays.
- Search Funnel & Intent Mapping – Categorizes queries into awareness, consideration, and decision stages for strategic insights into user intent and maps AI search volume in chatbot contexts.
- Competitor Monitoring – Pinpoints where competitors outperform you in AI responses to detect content and brand positioning opportunities.
- Free AI Visibility Audit – Quickly generates audits without a login, including crawl status and intent mapping, and funnel insights.
Pros & Cons
Pros
- A sleek interface with no onboarding hurdles
- Detailed competitor benchmarking and remarkable question-specific tracking help drive sales and leads
- Helpful search funnel and intent categorizations for strategic content planning
- immediate flagging of improper brand representations
- Technical diagnostics surface issues early, ensuring AI can properly index your content
Cons
- No sentiment analysis and optimization capabilities, capping strategic actionability
- Focused more on snapshot insights than trend data
Pricing
Knowatoa provides a free plan, though only for ChatGPT tracking. Users who want to access multi-LLM AI monitoring and extensive reporting features can commit to one of 3 tiered plans:
- Premium – $99/month
- Pro – $249/month
- Agency – $749/month
Knowatoa proves to be a nimble yet efficient way to see how AI actually treats your brand. Its straightforward dashboards and smart diagnostics cut through the noise, while multi-model support ensures coverage across today’s biggest AI players. Subscribe to this AI search visibility tracking tool, and you’ve got the perfect launchpad for SEO and content teams ready to crack the code on AI presence.
Xfunnel
Overview + Key Features
Though Xfunnel is a newcomer, it has already gained a reputation as the best AI search visibility tracking tool to shape B2B strategies. The platform redefines AI visibility by unearthing not just where your brand appears in AI-generated answers, but how that visibility directly affects leads and conversions.
By simulating buyer personas and journey stages in queries, Xfunnel empowers marketing teams to optimize presence across AI search engines like ChatGPT, Gemini, Perplexity, and Claude while mapping results to real-world outcomes.
- Persona-Driven Query Simulation – Tests AI responses at different stages of the marketing funnel to spotlight visibility gaps.
- Competitive & Funnel Intelligence – Tracks Share of Voice, sentiment, and attribution of AI-driven traffic, enabling visibility comparisons by region, persona, and vertical.
- Experimentation & Optimization Toolkit – Comes with actionable playbooks, real-time results tracking, expert analyst support, and content briefs to drive measurable performance improvements.
- Business Impact Focus – Maps AI visibility to customer acquisition and conversion metrics to demonstrate ROI clearly.
Pros & Cons
Pros
- Covers all major AI engines and LLMs
- Persona-based tracking across the full buyer journey, reflecting real customer behavior in detail
- Delivers enterprise-grade visibility insights tied to measurable business outcomes, including up to 50% better assisted conversions
- Granular prompt-level analysis to identify high-value opportunities you are missing
- Maps AI visibility to your sales funnel performance
- Hands-on guidance through expert analyst support and weekly strategy calls
Cons
- Steeper learning curve, with reliance on internal coordination for experiment deployment
- May not be suited for smaller teams due to setup complexity and integration requirements
Pricing
Xfunnel is one of the best AI search visibility tracking tools, providing AI intelligence at no cost. Its Free Starter plan is quite enough for the classic AI audits across ChatGPT, Gemini, Claude, and Perplexity. The Enterprise plan secures more extensive capabilities, with custom quotes formed based on specific lead volume and the complexity of tracking.
Xfunnel is the strategic decision for eCommerce businesses that want to move beyond vanity metrics and link AI visibility directly to revenue. Geared with detailed persona-based analytics, proactive support, and funnel-focused insights, it sets a new standard for actionable GEO.
Rankscale AI
Overview + Key Features
Many users call Rankscale AI ‘ahead of the game’ since it delivers a next-gen approach to Generative Engine Optimization (GEO). Laser-focused insights into how your brand appears across AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, Mistral, and DeepSeek are packed into the intuitive design with neat breakdowns.
By tapping into advanced visibility scoring, citation analysis, sentiment tracking, and real-time monitoring across regions and engines, marketers can optimize for the AI search landscape with accuracy and depth.
- AI Search Readiness Score – Measures content quality, authority, technical SEO, structure, and engagement, offering actionable improvements and topic suggestions.
- Granular Tracking & Analytics – Monitors specific keywords across models, regions, and intervals (hourly/daily/weekly).
- Citation & Sentiment Insights – Discovers what sources AI cites and the tone behind brand mentions through detection rate, sentiment, and visibility estimates.
- Competitor Benchmarking – Maps visibility metrics such as share voice, rank positioning, and citation against competitors across models and topics.
- Dashboard & Web Audits – Includes brand dashboards and site audits to guide optimization efforts.
Pros & Cons
Pros
- Offers unmatched specificity, tracking exact terms by region, engine, and time
- Baked competitor benchmarking to spot gaps and opportunities at a glance
- Provides deep insights into citations and sentiment that traditional tools miss
- Practical content recommendations to streamline AI search performance
- Flexible, credit-based model fits tailored monitoring
Cons
- Manual setup of search terms can be time-consuming for large-scale monitoring
- Highly sensitive to small prompt changes, which may impact consistency
Pricing
Rankscale delights its users with an elastic, pay-as-you-go pricing model, plenty of AI search visibility tracking tools miss. No fixed monthly fees, you are charged solely for the chosen amount of credits:
- Essential – €20 for 120 credits/ month
- Pro – €99 for 1,200 credits/ month
- Enterprise – €780 for 12,000 credits/ month
Free trial and a preview version are also available.
Precision, transparency, and power harmoniously blend within Rankscale, putting it in the row with the best tools for AI search visibility. If you’re an SEO strategist, agency, or brand keen to dominate the AI search frontier, its deep telemetry, granular control, and flexible pricing structure make it an exceptional choice. Those who need to layer AI insights with advanced SEO analytics find solutions, like SE Ranking, far meaningful.
Future of AI Search Visibility Tracking
The future of AI search visibility tracking is unfolding fast, and it is game-changing.
With platforms like Perplexity, Gemini, and Claude quickly gaining ground, brands can no longer afford to ignore how they appear in AI-driven answers.
Soon, AI visibility metrics will integrate seamlessly with rank tracking and analytics, offering a 360° view of digital performance.
Optimization for AI summaries and responses will sit at the heart of Answer Engine Optimization (AEO) and shape how content gets discovered.
For SEOs, the message is clear: adopt early, experiment boldly, and you’ll secure a lasting edge in the era of AI-dominated search!
Conclusion
AI search visibility is quickly becoming the new battleground for online presence.
Agencies need powerful multi-client dashboards and competitor intelligence, while brands must track AI-generated answers to protect and grow their visibility.
The one thing that is for sure: those who start now will own tomorrow’s AI-driven search results.
Don’t wait until rivals dominate. Begin monitoring, optimising, and claiming your space in AI summaries right now.
The future of search isn’t coming, it’s already here! Make sure your brand leads, not follows.